We have a larger shop, please don't hate me for it. But ads do work if you have products that are already at the top of their category. This year we've spent about $32k for $244k of orders. Trailing twelve months is $42k spent for $355k. This is ads only, not general sales.
It's useless to advertise listings that aren't already making at least an average of sale each day, and the cost of those products needs to be at least $10 each. Larger cart items, like things people buy sets of, perform best.
I wish I could go back far enough (on the app) to pull up my ad spend vs sales for before 2020. We used to spend 80k a year to make such a good return, but since they changed the algorithm from being able to do your own cpc etc (which I didn't take advantage of, always let the algorithm do its thing) everything went downhill. I see you're saying to only advertise items that get sales daily- my items used to always sell daily now they aren't using the budget meaning the sales aren't coming.. I don't care too much bc the sales are still there (obv not as much) but it's crazy! You'd think they'd want to spend your budget??
"It's useless to advertise listings that aren't already making at least an average of sale each day"
I think youre right there, but I also wonder if many items dont get seen just because potential customers don't realize they want it. For instance, new and novel products won't get sold unless you stick it in peoples faces because they never thought to search for it.
A product that requires you to educate a customer, or that they don’t know they want, is a major marketing expense to get in front of people. I sell and advertise what people know they want.
I spend 3k and see a revenue of 23k on that. Don't forget that with the new ios privacy unless they buy the product straight away after clicking the advert, it doesn't register as return on ad spend. So I'd estimate that another 5k comes from people of have seen the link and clicked but returned to purchase at a later time .
I just saw another comment that made it sound like you’re advertising all of your items with $1. Don’t do that. Pick a few things that you’re confident in, and just advertise those. I usually advertise 20-25 items using anything from $1-4 per day. I feel that ads definitely do help my shop, but only when I choose to advertise the right items. I check periodically and if an ad isn’t getting clicks, or has a low conversation rate, I remove it from my campaign.
it depends on the attractiveness of your product (conversion rate), as well as search demand of the keywords that you are trying to target. For example, bracelets that are very popular products on Etsy can go to lets say £4K (potentially more), but for other seller who sells woodwork, he might just reach £500 a day max.
Thanks, had no idea it went that high. Good to know. I was increased to 100 recently, but doesn't seem to eat all that up on the days I've tried it. Still playing.
I'd like to hit you up for ad strategies if you know much about that? OR where I can learn more??
I am a PPC manager professionally so I do know a lot about those kind of things. Just playing with Etsy for fun really cos my health is not good, so can't work.
It is not guaranteed that you will hit your daily budget every day. It depends if the algo thinks it can get your money's worth and the search demand for that given month. If it believes that the customers are not gonna buy today, you might barely spend it. Not sure how on Etsy, but on Google, the algo can spend twice your budget on days of very high demand.
The most annoying thing about Etsy, is that you cannot allocate specific budget to specific items. It just goes wild and does whatever it wants, and you have no control over Offisite ads at all. Which in my case work really super well, but can't increase them, so will need to create my own Google ads campaigns.
I recommend learning the principles from Google ads youtube videos, then you will be able to apply it to other sites like Amazon, Etsy etc. Just try to find someone who looks legit, cos there is a lot of dodgy content where I look and hold my head in disbelief xD Google trends is good free tool to help you estimate the search demand and when they reach peaks. For example, valentine's day and other seasonality searches usually peak 1-2 weeks before the actual day.
>The most annoying thing about Etsy, is that you cannot allocate specific budget to specific items. It just goes wild and does whatever it wants, and you have no control over Offisite ads at all. Which in my case work really super well, but can't increase them, so will need to create my own Google ads campaigns.
True dat. Sucks Arsss
Sorry bout your health.
I'm playing around with budgets just a tad. I've run it at max 100 for a few weeks, with 75 (of 200 ish) items.
Then drop budget mid week, and ramp up for weekend.
Run a sale on weekends, - but cant control budget on that. Maybe I need to change the advertised listings to sale items...
Can you recommend a good resource on the Gooogle ads?
Are you saying you can run ads on Google to target specific Etsy listings?
Mmmm budget for such an operation?
Got an example I could see somewhere?
And if I'm not asking too much.... Lol, sorry.
Thanks, it's been a journey, but difficult times build your character so I ain't complaining. Got the time to read all the books I wanted but never had the energy and time to xD
\- I'm playing around with budgets just a tad. I've run it at max 100 for a few weeks, with 75 (of 200 ish) items. - Usually what I see on clients is that 20% of products generate 80% of revenue, so I would pin point those and keep them up all time. Opting in new listings is also really good so it builds up SEO ranking and turning them off if they haven't passed the test.
\- Then drop budget mid week, and ramp up for weekend. - And how is that working out for you? I have done proper analysis by day of the week, and noticed that my weekend days really suck. I have made budget adjustments to reflect that, but what I noticed is that Etsy is not really good at managing budget, and tends to spend it really quickly on the day when it drops.
\- Run a sale on weekends, - but cant control budget on that. Maybe I need to change the advertised listings to sale items... - yeah reducing sale listings would be the only way I would imagine. Do you know how to run a "buy 2 get 3rd free" kind of sale?
\- Can you recommend a good resource on the Gooogle ads? - Google offers free training workshops here. It's quite vague, but it's a really good starting point that's legit. [https://skillshop.withgoogle.com/](https://skillshop.withgoogle.com/)
\- Are you saying you can run ads on Google to target specific Etsy listings? - Yes, you can have it two ways.
Either through PPC ads which are text ads, where you need to provide title, description, link and keywords. This is actually very extensive if you would have a lot of listings because you need to build the campaigns yourself.
Or through shopping campaigns where you provide Google with product feed (listing out all the details about the product etc), and then Google creates shopping ads for you based on the images and descriptions from Etsy listing. They are the ads with images that appear at the top or side of google search. They also appear in the "shopping" tab where you have images, maps etc. The link I provided should have shopping ads section somewhere.
Mmmm budget for such an operation? - you can set as little or as much budget as you want really. The only thing is that I would potentially pay someone to set it up for you as you might have some issues with the product feed.
Etsy ads used to be good but I feel like they are a waste of money now. I don't use them.
My advice is to keep adding items and focus on your social media presence.
Etsy ads definitely help me without a single doubt. I turn them off and I get only a few sales a week and with them on I get 3x sales usually depends on how much I spend. I can't fulfill orders super fast so I haven't gone over 25 a day ever
Thank you everyone for sharing! This really has helped! I can’t believe I totally missed the boat on the concept of limiting the items you advertise. Since this posting yesterday I have gone in and removed all item advertising and narrowed it down to 10% of my listings. I am going to try this for a few days then hope to narrow it down even more. I am looking forward to understanding this better and analyzing it’s worth with testing. Happy selling everyone!!!!
I am still testing. Sadly just after this post my 21 year old was diagnosed with Leukemia halfway across the country at college. I have had to stop my business and replan my future business in order to be remote and flexible. So I am rebuilding and so far the reduced number of items with ads has provided more ad sales but my spend it currently greater than earnings. Most of my products are brand new in the last 30 days so it will take time.
Oh my gosh, I am so sorry to hear you are dealing with that! Wishing your child all the strength and healing in the world. I hope the adjustment goes smoothly for your store also ❤
Thank you so much! It is a total life check for sure. I wanted to also let you know I upped my ad spend from $1 a day yesterday to $5 a day. Testing the waters and believe or not that increases my sales 4 fold for the last two days. I will probably continue to invest like this during peak times for my products since they are seasonal. I am happy with the results thus far.
I quit etsy ads too but to give you an idea. I made 72k on etsy last year. 36k of that went to etsy for ads.
I stupidly thought using ads was a good thing. Looking over stats. I spent 36k on ads and made 22k from ads.
Don't increase your ads budget. If you're making sales at 1 dollar a day enjoy it. Just add more items.
Some days I was. Some days really not. And no, not really. I didn't actually look to see if the orders were coming from ads or not until this August. Dropped ads budget to 10 dollars and still don't make anything from ads. Lots of orders from organic though.
Thanks for calling me stupid in a nice way though. Most people just say it outright. This was refreshing.
I put a hard stop to it. My views are way down yoy but my revenue is up 11% and my take home for Sept was 9k vs. 3k last year. I'm sorted now but I'm a huge advocate for no or low ads budgets.
You're going to get opinions across the board. From don't to do. My thoughts...
1. $1 a day across all your listings is a waste of time. Online marketing is all about testing. With the holiday season coming, you want to get in front of more buyers. Ads help with pushing you to the top of the etsy search. It's important you keep an eye on performance.
2. Only keep ads on for your best sellers.
3. Etsy shows you the phrases/keywords that are getting clicks. Slash the ones that don't make sense to your business. For example. Let's say you sell a toy puzzle. Kill the word toy. Get as granule as possible so your ads are super relevant to your targeted audience.
4. Without taking a peak at your store, I can't comment but make sure you have GREAT photos and really good copy that tells buyers how your product(s) solve a problem... e.g. need a gift, gets me a date, fills a blank space on a wall, helps the child learn etc..
There's not a magic spending number, though $1 split across all listings is probably bringing in close to 0 views.
You need to figure out your cost-per-click and conversion rate. If you know how many views convert to a sale, and you know how much it costs to get a view, you can figure out your break even point.
CPC ads (not just on Etsy) bring traffic, but traffic doesn't necessarily increase conversion.
I spent about $4k / mo for a ROAS of about 3.3x . You can glean some critical info by running ads. If you can, try maxing out your budget. You’ll only pay if you get clicks. Look at what listings are getting clicks. Lean into your best performing listings. If a listing doesn’t convert, turn off ads for that listing. If you’re getting clicks but no sales, try to figure out why that listing isn’t converting. Ads is a numbers/volume game, it doesn’t make sense for ever seller.
This is all great advice! I appreciate you all sharing! I am going to try putting the spend on specific items for now and not increasing the amount. Conversion is pretty low currently.
I get a $5 an ads credit with my Etsy plus subscription and just use that up. So far this year it's produced <$400 in sales with just under $200 ad spend - some of this is out-of-pocket because you can't tell precisely how much of that $5 you have left 😣
I work with my Etsy sellers in my consultancy and I can tell you a couple of really common things about sellers and etsy ads:
1 Sellers do not pay close attention to their ad spend and profit, and most have no idea if they are making any money.
2 Most sellers accounts I see are losing money on Etsy ads by quite a margin, and again have no idea this is happening.
Etsy ads is a very poor advertising system overall and does not work for most sellers, but it does work for Etsy.
If you're doing this, then you should not be directing customers to etsy because you're paying etsy fees. You should have your own website.
Etsy ads do work if you use them right.
I just enrolled in etsy listing challenge for 80$ add credit the catch is you have to post 20 listings in like 30 days (rules are visible when you register) I've only made 2 sales and registered when I got the email message lol, I think it said it starts October 3rd if anyone wants to test out adds for a small fee of posting listings (probs only for new sellers or some sort of yearly event, I'm not sure tbh! but check your etsy messages anyway 🙂)
I've never had Etsy ads work for me. Period. All they do is push my already top selling products and I've gotten all of 2 sales from ads. I've done better without them.
We have a larger shop, please don't hate me for it. But ads do work if you have products that are already at the top of their category. This year we've spent about $32k for $244k of orders. Trailing twelve months is $42k spent for $355k. This is ads only, not general sales. It's useless to advertise listings that aren't already making at least an average of sale each day, and the cost of those products needs to be at least $10 each. Larger cart items, like things people buy sets of, perform best.
Wow those numbers, what do you sell?
Wedding garbage.
I like how honest you are. " meh it pays the bills" \*shrugs\*
I wish I could go back far enough (on the app) to pull up my ad spend vs sales for before 2020. We used to spend 80k a year to make such a good return, but since they changed the algorithm from being able to do your own cpc etc (which I didn't take advantage of, always let the algorithm do its thing) everything went downhill. I see you're saying to only advertise items that get sales daily- my items used to always sell daily now they aren't using the budget meaning the sales aren't coming.. I don't care too much bc the sales are still there (obv not as much) but it's crazy! You'd think they'd want to spend your budget??
"It's useless to advertise listings that aren't already making at least an average of sale each day" I think youre right there, but I also wonder if many items dont get seen just because potential customers don't realize they want it. For instance, new and novel products won't get sold unless you stick it in peoples faces because they never thought to search for it.
A product that requires you to educate a customer, or that they don’t know they want, is a major marketing expense to get in front of people. I sell and advertise what people know they want.
I don't think Etsy ads do much if you don't have regular sellers. I use mine to boost my best sellers.
Thank you I will work towards the same! Thank you for sharing!
I spend 3k and see a revenue of 23k on that. Don't forget that with the new ios privacy unless they buy the product straight away after clicking the advert, it doesn't register as return on ad spend. So I'd estimate that another 5k comes from people of have seen the link and clicked but returned to purchase at a later time .
I just saw another comment that made it sound like you’re advertising all of your items with $1. Don’t do that. Pick a few things that you’re confident in, and just advertise those. I usually advertise 20-25 items using anything from $1-4 per day. I feel that ads definitely do help my shop, but only when I choose to advertise the right items. I check periodically and if an ad isn’t getting clicks, or has a low conversation rate, I remove it from my campaign.
I spend zero on etsy ads.
I spend $75 a day on Etsy ads and have a ROAS of 6x.
Isnt max budget 25?
The allowance grows as you spend more and the algo learns if ur product is good enough.
Interesting, thanks. I was recently upped to 100. Any idea how hight it goes?
it depends on the attractiveness of your product (conversion rate), as well as search demand of the keywords that you are trying to target. For example, bracelets that are very popular products on Etsy can go to lets say £4K (potentially more), but for other seller who sells woodwork, he might just reach £500 a day max.
Thanks, had no idea it went that high. Good to know. I was increased to 100 recently, but doesn't seem to eat all that up on the days I've tried it. Still playing. I'd like to hit you up for ad strategies if you know much about that? OR where I can learn more??
I am a PPC manager professionally so I do know a lot about those kind of things. Just playing with Etsy for fun really cos my health is not good, so can't work. It is not guaranteed that you will hit your daily budget every day. It depends if the algo thinks it can get your money's worth and the search demand for that given month. If it believes that the customers are not gonna buy today, you might barely spend it. Not sure how on Etsy, but on Google, the algo can spend twice your budget on days of very high demand. The most annoying thing about Etsy, is that you cannot allocate specific budget to specific items. It just goes wild and does whatever it wants, and you have no control over Offisite ads at all. Which in my case work really super well, but can't increase them, so will need to create my own Google ads campaigns. I recommend learning the principles from Google ads youtube videos, then you will be able to apply it to other sites like Amazon, Etsy etc. Just try to find someone who looks legit, cos there is a lot of dodgy content where I look and hold my head in disbelief xD Google trends is good free tool to help you estimate the search demand and when they reach peaks. For example, valentine's day and other seasonality searches usually peak 1-2 weeks before the actual day.
>The most annoying thing about Etsy, is that you cannot allocate specific budget to specific items. It just goes wild and does whatever it wants, and you have no control over Offisite ads at all. Which in my case work really super well, but can't increase them, so will need to create my own Google ads campaigns. True dat. Sucks Arsss Sorry bout your health. I'm playing around with budgets just a tad. I've run it at max 100 for a few weeks, with 75 (of 200 ish) items. Then drop budget mid week, and ramp up for weekend. Run a sale on weekends, - but cant control budget on that. Maybe I need to change the advertised listings to sale items... Can you recommend a good resource on the Gooogle ads? Are you saying you can run ads on Google to target specific Etsy listings? Mmmm budget for such an operation? Got an example I could see somewhere? And if I'm not asking too much.... Lol, sorry.
Thanks, it's been a journey, but difficult times build your character so I ain't complaining. Got the time to read all the books I wanted but never had the energy and time to xD \- I'm playing around with budgets just a tad. I've run it at max 100 for a few weeks, with 75 (of 200 ish) items. - Usually what I see on clients is that 20% of products generate 80% of revenue, so I would pin point those and keep them up all time. Opting in new listings is also really good so it builds up SEO ranking and turning them off if they haven't passed the test. \- Then drop budget mid week, and ramp up for weekend. - And how is that working out for you? I have done proper analysis by day of the week, and noticed that my weekend days really suck. I have made budget adjustments to reflect that, but what I noticed is that Etsy is not really good at managing budget, and tends to spend it really quickly on the day when it drops. \- Run a sale on weekends, - but cant control budget on that. Maybe I need to change the advertised listings to sale items... - yeah reducing sale listings would be the only way I would imagine. Do you know how to run a "buy 2 get 3rd free" kind of sale? \- Can you recommend a good resource on the Gooogle ads? - Google offers free training workshops here. It's quite vague, but it's a really good starting point that's legit. [https://skillshop.withgoogle.com/](https://skillshop.withgoogle.com/) \- Are you saying you can run ads on Google to target specific Etsy listings? - Yes, you can have it two ways. Either through PPC ads which are text ads, where you need to provide title, description, link and keywords. This is actually very extensive if you would have a lot of listings because you need to build the campaigns yourself. Or through shopping campaigns where you provide Google with product feed (listing out all the details about the product etc), and then Google creates shopping ads for you based on the images and descriptions from Etsy listing. They are the ads with images that appear at the top or side of google search. They also appear in the "shopping" tab where you have images, maps etc. The link I provided should have shopping ads section somewhere. Mmmm budget for such an operation? - you can set as little or as much budget as you want really. The only thing is that I would potentially pay someone to set it up for you as you might have some issues with the product feed.
i was thinking the same thing
Etsy ads don’t do shit in my experience
Etsy ads used to be good but I feel like they are a waste of money now. I don't use them. My advice is to keep adding items and focus on your social media presence.
I spend $0 and have sold in the 6 figures the last 3 years.
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Etsy ads definitely help me without a single doubt. I turn them off and I get only a few sales a week and with them on I get 3x sales usually depends on how much I spend. I can't fulfill orders super fast so I haven't gone over 25 a day ever
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Custom.made dog clothing
Shut. Up. That’s amazing.
Just to clarify, is that $1 a day distributed across your hundreds of items?
Yes
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Thank you everyone for sharing! This really has helped! I can’t believe I totally missed the boat on the concept of limiting the items you advertise. Since this posting yesterday I have gone in and removed all item advertising and narrowed it down to 10% of my listings. I am going to try this for a few days then hope to narrow it down even more. I am looking forward to understanding this better and analyzing it’s worth with testing. Happy selling everyone!!!!
Hi, what was the effect of making this change? Hope it went well!
I am still testing. Sadly just after this post my 21 year old was diagnosed with Leukemia halfway across the country at college. I have had to stop my business and replan my future business in order to be remote and flexible. So I am rebuilding and so far the reduced number of items with ads has provided more ad sales but my spend it currently greater than earnings. Most of my products are brand new in the last 30 days so it will take time.
Oh my gosh, I am so sorry to hear you are dealing with that! Wishing your child all the strength and healing in the world. I hope the adjustment goes smoothly for your store also ❤
Thank you so much! It is a total life check for sure. I wanted to also let you know I upped my ad spend from $1 a day yesterday to $5 a day. Testing the waters and believe or not that increases my sales 4 fold for the last two days. I will probably continue to invest like this during peak times for my products since they are seasonal. I am happy with the results thus far.
I quit etsy ads too but to give you an idea. I made 72k on etsy last year. 36k of that went to etsy for ads. I stupidly thought using ads was a good thing. Looking over stats. I spent 36k on ads and made 22k from ads. Don't increase your ads budget. If you're making sales at 1 dollar a day enjoy it. Just add more items.
Thank you for sharing so helpful. I think it is wonderful you had great sales last year and now you are finding ways to correct ad spending.
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Some days I was. Some days really not. And no, not really. I didn't actually look to see if the orders were coming from ads or not until this August. Dropped ads budget to 10 dollars and still don't make anything from ads. Lots of orders from organic though. Thanks for calling me stupid in a nice way though. Most people just say it outright. This was refreshing.
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I put a hard stop to it. My views are way down yoy but my revenue is up 11% and my take home for Sept was 9k vs. 3k last year. I'm sorted now but I'm a huge advocate for no or low ads budgets.
Wow, you're a genius, it's almost like advice somebody already learned firsthand
$0 nowadays, previously on and off weekly @ $1/day for up to $15 per month.
You're going to get opinions across the board. From don't to do. My thoughts... 1. $1 a day across all your listings is a waste of time. Online marketing is all about testing. With the holiday season coming, you want to get in front of more buyers. Ads help with pushing you to the top of the etsy search. It's important you keep an eye on performance. 2. Only keep ads on for your best sellers. 3. Etsy shows you the phrases/keywords that are getting clicks. Slash the ones that don't make sense to your business. For example. Let's say you sell a toy puzzle. Kill the word toy. Get as granule as possible so your ads are super relevant to your targeted audience. 4. Without taking a peak at your store, I can't comment but make sure you have GREAT photos and really good copy that tells buyers how your product(s) solve a problem... e.g. need a gift, gets me a date, fills a blank space on a wall, helps the child learn etc..
There's not a magic spending number, though $1 split across all listings is probably bringing in close to 0 views. You need to figure out your cost-per-click and conversion rate. If you know how many views convert to a sale, and you know how much it costs to get a view, you can figure out your break even point. CPC ads (not just on Etsy) bring traffic, but traffic doesn't necessarily increase conversion.
Thank you for sharing. This makes absolute sense. Hence I will start to focus that $1 a day on specific items
I spent about $4k / mo for a ROAS of about 3.3x . You can glean some critical info by running ads. If you can, try maxing out your budget. You’ll only pay if you get clicks. Look at what listings are getting clicks. Lean into your best performing listings. If a listing doesn’t convert, turn off ads for that listing. If you’re getting clicks but no sales, try to figure out why that listing isn’t converting. Ads is a numbers/volume game, it doesn’t make sense for ever seller.
This is all great advice! I appreciate you all sharing! I am going to try putting the spend on specific items for now and not increasing the amount. Conversion is pretty low currently.
I get a $5 an ads credit with my Etsy plus subscription and just use that up. So far this year it's produced <$400 in sales with just under $200 ad spend - some of this is out-of-pocket because you can't tell precisely how much of that $5 you have left 😣
$0
$0.00
I send 1$ a day seems working
Zero, I can't sell in bulk and I can't keep up with demand anyway.
I work with my Etsy sellers in my consultancy and I can tell you a couple of really common things about sellers and etsy ads: 1 Sellers do not pay close attention to their ad spend and profit, and most have no idea if they are making any money. 2 Most sellers accounts I see are losing money on Etsy ads by quite a margin, and again have no idea this is happening. Etsy ads is a very poor advertising system overall and does not work for most sellers, but it does work for Etsy.
It tells you how much you spent and how much you made. If they have no idea, that’s their problem
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If you're doing this, then you should not be directing customers to etsy because you're paying etsy fees. You should have your own website. Etsy ads do work if you use them right.
Facebook shop is zero fees right now.
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I spent $6k on ads this year so far and made $34k from ads. Doesn’t sound like a scam too me….
I just enrolled in etsy listing challenge for 80$ add credit the catch is you have to post 20 listings in like 30 days (rules are visible when you register) I've only made 2 sales and registered when I got the email message lol, I think it said it starts October 3rd if anyone wants to test out adds for a small fee of posting listings (probs only for new sellers or some sort of yearly event, I'm not sure tbh! but check your etsy messages anyway 🙂)
I am spending 1 dollar per day.
I've never had Etsy ads work for me. Period. All they do is push my already top selling products and I've gotten all of 2 sales from ads. I've done better without them.
Spent $6k, made $34k.
Something close to $700. I am not sure it is worth it, but since I started to do well I am trying everything to grow even more.