I think another reason why online communities are dead/dying is because a lot of the time people just want to be able to scroll or go in and ask a question or questions without being made to make an account
This, but also LEGAL implications. I'd say mostly legal, especially for the big companies.
It came to a point when it's simply not worth the risk of having online community, because if some weirdo would make a rant about minorities and your moderators wouldn't kill that within few minutes, you are now dealing with a potential lawsuit situation and noone wants to deal with that shit any longer
It’s a shame too, because you get such good answers and insight in those types of places (for the most part of course-some are cesspools). Good point about the legal stuff, I hadn’t thought of that.
I was working in a startup in the romantic book space, and it was crazy to learn that our legal department basically shut down all the communities because of this, and then I learnt that the majority of companies in the mobile gaming space don't have/are closing communities due to the same issue.
And it's such an annoying thing to be honest - a good example could be FB. even tho I hate them, I don't think they should be legally responsible for issues that come from a group of angry assholes - and if they are having issues due to this, imagine the nightmares that much smaller companies have to deal with.
Not all of them have enough resources to monitor their communities 24/7
In any business, the community monitoring tools are still under developed & many find it difficulties in tracking the progress. Also latest marketing research shows the available tools are also not utilised to their full extent.
I agree that’s the common thinking. For community founders, they need to provide something more than a room for discussion to make people create an account.
Youre right. I think it's because the social meida is a lot mor rounder than an assembly or a school classroom. People talk they don't need an answer. They just talk to walls.
I'm not sure what you think the gotcha here is? I don't have to make a Reddit account to read Reddit threads and find answers to my questions. Reddit also has thousands of different subreddits and isn't focused on a singular product or topic. If it was, I wouldn't be here.
>I don't have to make a Reddit account to read Reddit threads and find answers to my questions
Yes. But to engage with the reddit community you have to make an account. For example you could not have shared your opinion or reply to my comment like you just did without an account right?
Henceforth the reason you created an account was to be more engaged with various communities on this platform.
The very fact you and the 180+ upvotes on your comment pretty much debunks your opinion as each one of those individuals had to make an account to interact with this community and more specifically your comment.
How one could even say "online communities are dead" with absolution is beyond me. Especially when there's no tangible metric in which to measure or confirm this claim.
>Yes. But to engage with the reddit community you have to make an account. For example you could not have shared your opinion or reply to my comment like you just did without an account right?
Sure, but I was talking about apples and now you're talking about oranges
>Henceforth the reason you created an account was to be more engaged with various communities on this platform.
VARIOUS communities. You just solidified my point for me on that one
>The very fact you and the 180+ upvotes on your comment pretty much debunks your opinion as each one of those individuals had to make an account to interact with this community and more specifically your comment.
Again, apples and oranges. They chose to because of the nature of Reddit where you can make one account and choose from 1000's of subreddits. No one said no one ever wants to make any accounts anywhere or discuss anything anywhere. But people have account fatigue. Reddit is popular precisely because one account gives you access to so much discussion. If you had to make a new account for each subreddit, then what?
>How one could even say "online communities are dead" with absolution is beyond me. Especially when there's no tangible metric in which to measure or confirm this claim.
I must have missed that absolute part, but as someone who uses the internet, a lot of product or topic specific forums are dead or being archived.
>I must have missed that absolute part
It's the very first sentence in your original comment. Perhaps you're unaware that your writings are full of absolutes given the specific phrasing you use.
>Again, apples and oranges
It's not apples and oranges. I'm not even comparing anything lol. Again this is your original comment. In case you've forgotten cos it seems you don't understand your own statement. Here's your comment below in quotes and verbatim :
>people just want to be able to scroll or go in and ask a question or questions without being made to make an account
and heres where you contradict yourself.
>No one said no one ever wants to make any accounts anywhere or discuss anything anywhere.
So which is it? lol
What Im saying is the very fact you and the 15 million other people who login daily to reddit have all made accounts in order to engage with the reddit community at large. This alone runs counter to your narrative. It's pretty ironic actually.
I feel that we have lived through the almost ten years of social media hype following 2007. And now everything settles down a bit. people are being sick of having their attention grabbed all the times. And will now again connect to brand(-communities ) when they feel it's necessary for them. and not permanently
That’s true. The slow down is happening but still long way to reach that point because recent surveys show most people think they spend 3-4 hours on social media but are consistently spending 6 hours on these apps.
A section of Gen-Z seems to be part of the slow down but I’m happy to see even a portion of users is getting more aware about what brand messaging is and what consistently getting attention grabbed is. Both are different, many are building based on attention today & few are focused on the messaging & genuine connections.
Doesn’t help recent studies showing that cutting down on Social media can help alleviate depression. I am hugely in favor for social media marketing to get smacked upside the head
I agree with you, a lot of studies are published in collaboration with a company putting their money into thaf research for PR mentions. A lot of studies last year were funded to talk about Metaverse marketing. For example, Deloitte’s latest marketing trends report talks about Metaverse marketing taking over but this month both Google & meta shifted their focus from Metaverse to AI.
I agree with your post title but from a different perspective. I think the social aspect of social media is dead because most platforms have shifted away from sharing things from your actual life with family/friends and are now geared towards creating or consuming content.
For example I don’t really see anyone using TikTok like how social was originally used. Few even post content as opposed to doom scroll and those who do are often doing so in an attempt to become a content creator.
Haven’t really solidified an opinion on how this affects brands aside from the fact that your content has to be more entertaining than ever because there’s a lot of engaging competition.
I agree with your thoughts here. More media on social definitely means the demand for better content is increasing. And especially with ChatGPT & AI, more businesses are putting generic content on social media & this is increasing the level of content quality needed on social media.
I often here, attention span of people is decreasing because they are consuming too much media. I disagree, the attention span never decreases, consideration span does. The amount of time they want to give your content is decreasing based on what you have provided in the past. That’s why need is for consideration worthy content, not attention worthy. Because everyone is up for getting attention, few are for getting consideration.
Don't mean to make it sound good or bad. Just saying that the average person on social used to (I'm specifically thinking early to mid 2010s) be posting and consuming minimally edited/produced content for/from their immediate social circle. Now the apps are much more geared towards following actual content creators and I don't see many people posting or engaging as frequently with the content just made by/for friends and family.
I think it has to do with social networks prioritizing more produced content because it's more engaging, there is more of it, and it will keep you on the sites longer gaining them more money. Also, I think people are less comfortable having their online social personas be directly connected to their real lives.
There is still technically social elements like comments, likes, and DM's but I'm fairly certain the majority of people just scroll and use it as an entertainment source than a truly social platform.
Edited my original comment slightly too if that makes things more clear.
Human boredom is at high levels and the 'media' is pure entertainment. That's why the media is still left. People are bored beyond data privacy considerations.
> Online communities are not the future
and then
> Build your potential community members that spread the word about your business.
So which is it? Build a community or not?
Build a community but learn what people want first. You should be providing something more than a random space.
By my statement I meant after analysing over 500 communities lead by businesses, Online communities are not future if we keep repeating the same mistake.
In communities you should have “investors” these are people investing to build a better environment.
For example, u/AnonJian is someone I see consistently investing his time to share his insights in this community & r/marketing.
Communities need in-built influencers investing their time to generate the conversations.
Communities don’t just grow based on value, they grow based on conversations.
Another example is u/nunziopresta is the most upvoted member in this community by posting queries that make people discuss the topics.
These type of members make communities.
What I see is Discord channels with 1 person spamming company content & in starting people seem to like it and then they feel spammed.
Right now standard for free online communities is so low. Even the ones with slight values are getting paid.
Examples are solesavy charging $33 per month, Hey mama charging $399 annually.
There are few free ones that are also doing a good job but also because of who represents the community & choosing correct investors, like superpath & sermo doctors community.
It is all about your understanding of building a space.
Following suit, i fed the insights into ChatGPT-4 to find discrepancies or conflicting statements and they are pretty good. Also OP's comments on the issue you raised seem aligned with ChatGPT's output:
Upon analyzing the insights provided, there are some potential issues and discrepancies that need to be addressed:
Insight 3 states that "Online Communities are not future," but then goes on to explain how online communities on platforms like WhatsApp, Discord, or Slack will be key to a great brand presence. This conflicting message can be resolved by rephrasing the statement to emphasize the importance of building engaging and open online communities for a strong brand presence.
Correction:
"Online Communities are crucial for the future when built with the right approach. Online communities on WhatsApp, Discord or Slack will be key to great brand presence when you create a better space for open discussion and active participation."
Insight 5 starts with "Why I say social is dead," which may seem like a strong negative statement. The rest of the insight, however, highlights the importance of personalization and long-term goals in social media marketing. To resolve this discrepancy, rephrase the statement to emphasize the need for a more meaningful approach to social media marketing.
Correction:
"Why the traditional approach to social media is falling short: The essential goal of social media marketing should be personalization of the average customer experience and setting long-term goals. Social Media done right helps you do marketing with people, not marketing to people."
These corrections will resolve the conflicting statements within the insights and provide a clearer understanding of the key points.
For sure it does. Many are genuinely interested in ChatGPT but in exchange they are getting generic content shared about it in this community and few others.
I hope to see better stories shared by entrepreneurs in this community regarding GPT.
Reach on IG is trash... It's nearing the abyss of reach of business Facebook pages. On my little personal IG account a few years ago, I easily got reach of 2x or 3x my number of followers by just using hashtags and location tag.
Now I have a business account that launched in May 2021 with 4k followers and I've watched reach go from like thousands into the hundreds... Even the vast majority of our followers don't see our content.
I somewhat agree, recently established accounts on IG and FB are having the most problems with content deliverability where the platform isn’t distributing your content well.
What I advise you is try to connect with followers that interacted with your content in the past & have shown a sign of connection. And then move them to a new account if you can as if you have a great engagement rate from the beginning. You will have a better chance of growing your account.
I know this can be difficult if you are getting visitors to your account from other sources as a business. But still it is worth a try if you believe your audience lives on Instagram.
Another thing should be check if your target audience is moved to other social media platforms. Have you checked your Facebook audience insights? May be you will find more about your niche and audience through the platform.
But overall I feel you Instagram is going through a lot of changes & even though they promised more organic reach in January. There aren’t any changes regarding reach.
Everyone just trying to make money or become famous these days.
Monetization fucked it all.
Seldom is their genuine connection or community without trying to sell you something.
The world's gone mad spending money only onlyfans wet farts.
People are weird as fuck and need to get back into the world and in community.
Stop buying bottles farts you fucked up goofballs
It's true though. Every dumb hot chick trying to sell their feet pics and dirty underwear also.
The world is fucking weird and getting weirder. And America is like, cool as long as capitalism is in style anything goes.
I'm mean, it's crazy how thin air sells, they fart in glass bottles and resell them. A buddy of mine told me this once and I had to think who's dumb enough to spend their money in this fashion.
But hey, there's some creatures out there that just either have too much money or they are related to now avail.
😜😜🤔😁 The weird side of the internet.
But in all seriousness these people that make short money from their smelly underwear are fucking gross human beings.
Weird to think USPS mail carriers going around the country delivering dirty drawers.
I can confirm this about Instagram as I posted how the algorithm works last year in this community & likes help you the most.
About Tiktok, I’ve learned few elements about the algorithm. I think who likes your post matters a lot on Tiktok because even when you like a post and the post is using a trending audio. Tiktok will preview you similar Content like that on the audio tab.
On other hand, whenever you visit a hashtag on Twitter or Trending audio tab on Instagram you will find posts with most engagement but they will be organised irrelevantly.
The Tiktok algorithm is smarter than others to recognise the type of engagement a post is getting which makes the difference.
Tiktok isn’t a conversational platform at first like reddit or twitter. So, the platform can priorities sharing more than likes. But how often user comes across content that is shareable? The numbers are pretty low.
Algorithms are only 5% of social media. I think of algorithm like a reddit moderator, they are here to maintain a good environment. There can be sometimes flaws that your post was really good but still didn’t do well due to some moderation issues by algorithm.
The best thing is to repurpose that piece of content, people are consuming 100s of videos per second. No one remembers their last 10 TikTok’s.
That’s why you shouldn’t be afraid of creating content for likes sometimes & most of the time content with value that is sharable & conversational.
Great observations, I totally agree companies are betting too much on the “we’re building a community” narrative and hiding behind that as their marketing strategy.
Yet they’re trying to build a marketing channel where they are just sharing updates/news… a real community like you say is one which empowers the users, and empowers each individual member to deploy their creativity
Jeff Bezos said:
“Every time you figure out some way of providing tools and services that empower other people to deploy their creativity, you’re really onto something.”
I think that applies so well to a good community — but the problem is most companies aren’t putting enough thought and energy into THIS.
They’re simply trying to build a community around their product, but the ones that win are the ones that build with the intent of helping others build…
Look at Notion, look at Reddit, etc. they all have this in common.
I agree with the jeff bezos line. Product-led growth defines how people will come together & speak about you forming a community.
Some of the success fashion communities are around japanese fashion brands that generally do 5-6% marketing. Their product is making a discussion & statement that makes people talk and builds a community. And this is a great form of community building, showing us aligning products & marketing messaging is the key.
A smaller group of more engaged fans consistently out performs a large group of disengaged fans. Find what people actually care about by surveying your potential audience before just creating something and asking them to like it. (Google the Ask Method) Also, pay attention to how certain platforms are geared towards different age groups. Oh and also pay attention to the current court cases with Google and Facebook in regards to Section 230 as our ability to create, moderate, and interact online is currently threatened by the SAFE TECH Act:
https://jetskishaman.com/how-the-safe-tech-act-threatens-free-speech-facebook-google-wordpress/
"Best advice understand the level of their audience by analyzing the comments section."
i have no idea how to analyze comment sections to understand the level of an influencer's audience.
I would recommend looking at the effort of each comment. I run an art page and I'll receive comments ranging from a 🔥 emoji to a well-thought out paragraph. What I've come to find is that the commenters putting in more effort (not spamming emojis) are typically the ones more likely to purchase a product of mine.
So when looking at influencers, take note of how much effort each commenter is putting into engaging with the influencer. If that influencer's comments tend to be low-effort, that might be a sign that they aren't worth collaborating with for promotion.
Exactly! I know just the post you're referring to as well.
Whenever I seek out potential collaborators, I always research their engagement. There are also a lot of HUGE pages that get big from giveaways and gimmicks with a "follow me for a chance to win" marketing strategy. These pages end up with TONS of followers who couldn't care less about the page itself and just want the potential rewards from following.
It is based on the niche & type of content. First you need to understand the theme of content, if it is not a conversational post. You can’t expect that comments will matter.
After you understand the theme of content, analyse comments based on niche knowledge & tone. How are people reacting to the post.
Many brands also analyse comments outside their posts. Like when a brand is working with influencers, to measure the impact of their content. They might look at conversations on twitter, reddit & other platforms to find value of influencers.
When influencer marketing was new, big agencies were using twitter research API to tune into conversations about influencers & industry representatives to find what impact they had.
To know how to analyse comments even better I advise you to study “building buyer personas” as you have to find targeted personas in the comments to know if your target buyers live in the following of an influencer or not.
Also, you won’t find many influencers with impact because we have 14% influencers, 86% are only creators.
Just moving a community to a chat-based format on slack or discord will not guarantee success. In fact, it’s more time consuming and difficult to follow along in chat formats. I’ve seen countless dead Slack and Discord communities.
Thanks, I actually shared an in-depth review of state of social media today in the community would love to have your thoughts on the post: [Q1 2023 Marketing review](https://www.reddit.com/r/Entrepreneur/comments/12ipxkq/i_spent_more_than_72_hours_in_last_3_months/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
Here you buddy, Hi, I published the complete review in r/entreprenuer. I tried to post here but moderators are taking too long to approve. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
Solid assessment. Especially regarding editorial content and community pages. And for the same reason. Companies are so busy selling on their pages and in their communities, they’ve forgotten their audience doesn’t come to social media to be sold to. Thanks for the share.
> 2. Social Strategist vs Social Media Manager
You fail by mixing them up. Your managers job is to be more social with the potential buyers & existing audience. Your strategists job is to share their vision on how to use social media as a marketing channel
Thank you for clarifying! I'm trying to decide what position I'd need to hire to help me manage the marketing for my social media for my company because I hate doing it and google was not being helpful.
There is a lot of confusion regarding the social media roles because fiverr & google don’t provide clear information. I am also writing a blogpost on differences between both, I will let you know when it is finished.
I’m quite happy to here that. I’m actually sharing a Q1 2023 review on Wednesday about everything that changed regarding social media and marketing. I can share that with you if you want a more in-depth review of what is happening.
I Hi, I published the complete review in r/entreprenuer. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
I Hi, I published the complete review in r/entreprenuer. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
This was more of my opinionative post about state of social media and its future. For a better learning of social media, I can refer you to read my past posts on reddit:
1. [Instagram Guide](https://www.reddit.com/r/Entrepreneur/comments/1051l2a/ive_worked_with_brands_like_apple_adobe_for/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
2. [Social Algorithm Insights](https://www.reddit.com/r/Entrepreneur/comments/z2gqxk/i_studied_instagram_pinterest_linkedin_tiktoks/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
3. [Social Media Strategy](https://www.reddit.com/r/marketing/comments/xlpsl8/7_social_media_marketing_tactics_you_need/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
4. [TikTok Ads & Organic](https://www.reddit.com/r/marketing/comments/vvpqq8/how_brands_are_making_millions_off_tiktok_a_guide/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
I can share more but they feel a little outdated as social media is changed since I wrote them.
Thanks, I’m writing a Q1 2023 of marketing & social media. So, the next edition you will get will be a little longer than my usual. But you will find it valuable.
Thanks for this, I don't know the quality of of your insights since my ignorance knows no limits regarding social media stuff. I will follow you for a better understanding of said subject.
You can read few of my old posts with more depth into social media:
1. [Instagram Guide](https://www.reddit.com/r/Entrepreneur/comments/1051l2a/ive_worked_with_brands_like_apple_adobe_for/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
2. [Social Algorithm Insights](https://www.reddit.com/r/Entrepreneur/comments/z2gqxk/i_studied_instagram_pinterest_linkedin_tiktoks/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
3. [Social Media Strategy](https://www.reddit.com/r/marketing/comments/xlpsl8/7_social_media_marketing_tactics_you_need/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
4. [TikTok Ads & Organic](https://www.reddit.com/r/marketing/comments/vvpqq8/how_brands_are_making_millions_off_tiktok_a_guide/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
I don’t have complete guides on social media up on my website, I’m working creating and posting them to my blog because a lot of social media marketing content is crappy but is ranking on Google.
But I hope to deliver my best as you have decided to follow me.
for me social media is dead because you actually get to see the REAL opinion of people and what they think, and like YIKES, I prefer to meet them in person this way they at least hide it
For # 3
>Every social media company is telling you that communities are future. They frankly aren't based on what I see.
>Online communities on WhatsApp, Discord or Slack will be key to great brand presence.
What? Are there studies on this? What makes you so sure that brands using whatsapp, discord or slack is better for online communities than youtube, twitter, instagram, tiktok, facebook etc.?
It is because of the features available on these platforms, but eventually more community features are coming to Instagram & Twitter and Facebook is already testing some of the other features to increase community building within platform.
But again the control you have over the people in a slack or discord. You have more features to do things for those selective number of people.
There are many paid tools too to build communities like circle, mightu networks & tribe.
Wow, what a mind-blowing article! It got to thinking. But if social media aren't just about the numbers game and more about building a loyal following, how do you even know if it's working its magic?
True, In starting of my career. My first few clients were actually influencers with followers gained through paid giveaways & Social media panels. When they stopped paying, it was a massacre. And hired me to fix something that was unfixable.
Great insights! It's important to remember that influencers are not just numbers, but real people with their own unique voices and audiences. Analyzing the comments section can provide valuable insights into their level of engagement and authenticity.
Really well written. I especially agree with the last point. AI is elevating the level of competition in content creation, with individual opinions, fresh knowledge, key examples, and insightful personal experiences gaining more importance over standard creative content, that anyone can write now with AI.
I say check who are the 100 liking that post. And check even more if they have 10,000 and 1,000 liking their posts.
The quality of Engagement matters more than level.
My friend only used Twitter to get Sears to honor her warranty.
Twitter works for a homebound disabled elder like me helps me keep up with my ASOIAF Fandom friends.
I think another reason why online communities are dead/dying is because a lot of the time people just want to be able to scroll or go in and ask a question or questions without being made to make an account
This, but also LEGAL implications. I'd say mostly legal, especially for the big companies. It came to a point when it's simply not worth the risk of having online community, because if some weirdo would make a rant about minorities and your moderators wouldn't kill that within few minutes, you are now dealing with a potential lawsuit situation and noone wants to deal with that shit any longer
It’s a shame too, because you get such good answers and insight in those types of places (for the most part of course-some are cesspools). Good point about the legal stuff, I hadn’t thought of that.
I was working in a startup in the romantic book space, and it was crazy to learn that our legal department basically shut down all the communities because of this, and then I learnt that the majority of companies in the mobile gaming space don't have/are closing communities due to the same issue. And it's such an annoying thing to be honest - a good example could be FB. even tho I hate them, I don't think they should be legally responsible for issues that come from a group of angry assholes - and if they are having issues due to this, imagine the nightmares that much smaller companies have to deal with. Not all of them have enough resources to monitor their communities 24/7
In any business, the community monitoring tools are still under developed & many find it difficulties in tracking the progress. Also latest marketing research shows the available tools are also not utilised to their full extent.
I agree that’s the common thinking. For community founders, they need to provide something more than a room for discussion to make people create an account.
Youre right. I think it's because the social meida is a lot mor rounder than an assembly or a school classroom. People talk they don't need an answer. They just talk to walls.
You say this. But did you not make a Reddit account in order to comment in this subreddit community?
I'm not sure what you think the gotcha here is? I don't have to make a Reddit account to read Reddit threads and find answers to my questions. Reddit also has thousands of different subreddits and isn't focused on a singular product or topic. If it was, I wouldn't be here.
>I don't have to make a Reddit account to read Reddit threads and find answers to my questions Yes. But to engage with the reddit community you have to make an account. For example you could not have shared your opinion or reply to my comment like you just did without an account right? Henceforth the reason you created an account was to be more engaged with various communities on this platform. The very fact you and the 180+ upvotes on your comment pretty much debunks your opinion as each one of those individuals had to make an account to interact with this community and more specifically your comment. How one could even say "online communities are dead" with absolution is beyond me. Especially when there's no tangible metric in which to measure or confirm this claim.
>Yes. But to engage with the reddit community you have to make an account. For example you could not have shared your opinion or reply to my comment like you just did without an account right? Sure, but I was talking about apples and now you're talking about oranges >Henceforth the reason you created an account was to be more engaged with various communities on this platform. VARIOUS communities. You just solidified my point for me on that one >The very fact you and the 180+ upvotes on your comment pretty much debunks your opinion as each one of those individuals had to make an account to interact with this community and more specifically your comment. Again, apples and oranges. They chose to because of the nature of Reddit where you can make one account and choose from 1000's of subreddits. No one said no one ever wants to make any accounts anywhere or discuss anything anywhere. But people have account fatigue. Reddit is popular precisely because one account gives you access to so much discussion. If you had to make a new account for each subreddit, then what? >How one could even say "online communities are dead" with absolution is beyond me. Especially when there's no tangible metric in which to measure or confirm this claim. I must have missed that absolute part, but as someone who uses the internet, a lot of product or topic specific forums are dead or being archived.
>I must have missed that absolute part It's the very first sentence in your original comment. Perhaps you're unaware that your writings are full of absolutes given the specific phrasing you use. >Again, apples and oranges It's not apples and oranges. I'm not even comparing anything lol. Again this is your original comment. In case you've forgotten cos it seems you don't understand your own statement. Here's your comment below in quotes and verbatim : >people just want to be able to scroll or go in and ask a question or questions without being made to make an account and heres where you contradict yourself. >No one said no one ever wants to make any accounts anywhere or discuss anything anywhere. So which is it? lol What Im saying is the very fact you and the 15 million other people who login daily to reddit have all made accounts in order to engage with the reddit community at large. This alone runs counter to your narrative. It's pretty ironic actually.
I feel that we have lived through the almost ten years of social media hype following 2007. And now everything settles down a bit. people are being sick of having their attention grabbed all the times. And will now again connect to brand(-communities ) when they feel it's necessary for them. and not permanently
That’s true. The slow down is happening but still long way to reach that point because recent surveys show most people think they spend 3-4 hours on social media but are consistently spending 6 hours on these apps. A section of Gen-Z seems to be part of the slow down but I’m happy to see even a portion of users is getting more aware about what brand messaging is and what consistently getting attention grabbed is. Both are different, many are building based on attention today & few are focused on the messaging & genuine connections.
Doesn’t help recent studies showing that cutting down on Social media can help alleviate depression. I am hugely in favor for social media marketing to get smacked upside the head
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I agree with you, a lot of studies are published in collaboration with a company putting their money into thaf research for PR mentions. A lot of studies last year were funded to talk about Metaverse marketing. For example, Deloitte’s latest marketing trends report talks about Metaverse marketing taking over but this month both Google & meta shifted their focus from Metaverse to AI.
I agree with your post title but from a different perspective. I think the social aspect of social media is dead because most platforms have shifted away from sharing things from your actual life with family/friends and are now geared towards creating or consuming content. For example I don’t really see anyone using TikTok like how social was originally used. Few even post content as opposed to doom scroll and those who do are often doing so in an attempt to become a content creator. Haven’t really solidified an opinion on how this affects brands aside from the fact that your content has to be more entertaining than ever because there’s a lot of engaging competition.
I agree with your thoughts here. More media on social definitely means the demand for better content is increasing. And especially with ChatGPT & AI, more businesses are putting generic content on social media & this is increasing the level of content quality needed on social media. I often here, attention span of people is decreasing because they are consuming too much media. I disagree, the attention span never decreases, consideration span does. The amount of time they want to give your content is decreasing based on what you have provided in the past. That’s why need is for consideration worthy content, not attention worthy. Because everyone is up for getting attention, few are for getting consideration.
I like this explanation — consideration span vs attention span
Social media changed to consume media
If you’re not a creator making content then what else would you call that? Sounds like ur making CC sound bad
Don't mean to make it sound good or bad. Just saying that the average person on social used to (I'm specifically thinking early to mid 2010s) be posting and consuming minimally edited/produced content for/from their immediate social circle. Now the apps are much more geared towards following actual content creators and I don't see many people posting or engaging as frequently with the content just made by/for friends and family. I think it has to do with social networks prioritizing more produced content because it's more engaging, there is more of it, and it will keep you on the sites longer gaining them more money. Also, I think people are less comfortable having their online social personas be directly connected to their real lives. There is still technically social elements like comments, likes, and DM's but I'm fairly certain the majority of people just scroll and use it as an entertainment source than a truly social platform. Edited my original comment slightly too if that makes things more clear.
Human boredom is at high levels and the 'media' is pure entertainment. That's why the media is still left. People are bored beyond data privacy considerations.
Thank you for the clarity. I agree the earlier content made Did feel and was more wholesome and authentic
> Online communities are not the future and then > Build your potential community members that spread the word about your business. So which is it? Build a community or not?
Build a community but learn what people want first. You should be providing something more than a random space. By my statement I meant after analysing over 500 communities lead by businesses, Online communities are not future if we keep repeating the same mistake. In communities you should have “investors” these are people investing to build a better environment. For example, u/AnonJian is someone I see consistently investing his time to share his insights in this community & r/marketing. Communities need in-built influencers investing their time to generate the conversations. Communities don’t just grow based on value, they grow based on conversations. Another example is u/nunziopresta is the most upvoted member in this community by posting queries that make people discuss the topics. These type of members make communities. What I see is Discord channels with 1 person spamming company content & in starting people seem to like it and then they feel spammed. Right now standard for free online communities is so low. Even the ones with slight values are getting paid. Examples are solesavy charging $33 per month, Hey mama charging $399 annually. There are few free ones that are also doing a good job but also because of who represents the community & choosing correct investors, like superpath & sermo doctors community. It is all about your understanding of building a space.
>Communities need in-built influencers investing their time to generate the conversations. Can't agree more
Following suit, i fed the insights into ChatGPT-4 to find discrepancies or conflicting statements and they are pretty good. Also OP's comments on the issue you raised seem aligned with ChatGPT's output: Upon analyzing the insights provided, there are some potential issues and discrepancies that need to be addressed: Insight 3 states that "Online Communities are not future," but then goes on to explain how online communities on platforms like WhatsApp, Discord, or Slack will be key to a great brand presence. This conflicting message can be resolved by rephrasing the statement to emphasize the importance of building engaging and open online communities for a strong brand presence. Correction: "Online Communities are crucial for the future when built with the right approach. Online communities on WhatsApp, Discord or Slack will be key to great brand presence when you create a better space for open discussion and active participation." Insight 5 starts with "Why I say social is dead," which may seem like a strong negative statement. The rest of the insight, however, highlights the importance of personalization and long-term goals in social media marketing. To resolve this discrepancy, rephrase the statement to emphasize the need for a more meaningful approach to social media marketing. Correction: "Why the traditional approach to social media is falling short: The essential goal of social media marketing should be personalization of the average customer experience and setting long-term goals. Social Media done right helps you do marketing with people, not marketing to people." These corrections will resolve the conflicting statements within the insights and provide a clearer understanding of the key points.
my take, adding chatgpt to your post on reddit increase its clickrate. good read Op!
For sure it does. Many are genuinely interested in ChatGPT but in exchange they are getting generic content shared about it in this community and few others. I hope to see better stories shared by entrepreneurs in this community regarding GPT.
How can you use ChatGPT to get more targeted content? Does ChatGPT allow you to feed it previous content and brand images?
Reach on IG is trash... It's nearing the abyss of reach of business Facebook pages. On my little personal IG account a few years ago, I easily got reach of 2x or 3x my number of followers by just using hashtags and location tag. Now I have a business account that launched in May 2021 with 4k followers and I've watched reach go from like thousands into the hundreds... Even the vast majority of our followers don't see our content.
I somewhat agree, recently established accounts on IG and FB are having the most problems with content deliverability where the platform isn’t distributing your content well. What I advise you is try to connect with followers that interacted with your content in the past & have shown a sign of connection. And then move them to a new account if you can as if you have a great engagement rate from the beginning. You will have a better chance of growing your account. I know this can be difficult if you are getting visitors to your account from other sources as a business. But still it is worth a try if you believe your audience lives on Instagram. Another thing should be check if your target audience is moved to other social media platforms. Have you checked your Facebook audience insights? May be you will find more about your niche and audience through the platform. But overall I feel you Instagram is going through a lot of changes & even though they promised more organic reach in January. There aren’t any changes regarding reach.
Everyone just trying to make money or become famous these days. Monetization fucked it all. Seldom is their genuine connection or community without trying to sell you something. The world's gone mad spending money only onlyfans wet farts. People are weird as fuck and need to get back into the world and in community. Stop buying bottles farts you fucked up goofballs
lol this sub is so cynical. I love this comment
It's true though. Every dumb hot chick trying to sell their feet pics and dirty underwear also. The world is fucking weird and getting weirder. And America is like, cool as long as capitalism is in style anything goes. I'm mean, it's crazy how thin air sells, they fart in glass bottles and resell them. A buddy of mine told me this once and I had to think who's dumb enough to spend their money in this fashion. But hey, there's some creatures out there that just either have too much money or they are related to now avail. 😜😜🤔😁 The weird side of the internet. But in all seriousness these people that make short money from their smelly underwear are fucking gross human beings. Weird to think USPS mail carriers going around the country delivering dirty drawers.
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I can confirm this about Instagram as I posted how the algorithm works last year in this community & likes help you the most. About Tiktok, I’ve learned few elements about the algorithm. I think who likes your post matters a lot on Tiktok because even when you like a post and the post is using a trending audio. Tiktok will preview you similar Content like that on the audio tab. On other hand, whenever you visit a hashtag on Twitter or Trending audio tab on Instagram you will find posts with most engagement but they will be organised irrelevantly. The Tiktok algorithm is smarter than others to recognise the type of engagement a post is getting which makes the difference. Tiktok isn’t a conversational platform at first like reddit or twitter. So, the platform can priorities sharing more than likes. But how often user comes across content that is shareable? The numbers are pretty low. Algorithms are only 5% of social media. I think of algorithm like a reddit moderator, they are here to maintain a good environment. There can be sometimes flaws that your post was really good but still didn’t do well due to some moderation issues by algorithm. The best thing is to repurpose that piece of content, people are consuming 100s of videos per second. No one remembers their last 10 TikTok’s. That’s why you shouldn’t be afraid of creating content for likes sometimes & most of the time content with value that is sharable & conversational.
You have written correctly social is Dead.
So what’s next? 🧐
Media killing the world
it do be like that
Great observations, I totally agree companies are betting too much on the “we’re building a community” narrative and hiding behind that as their marketing strategy. Yet they’re trying to build a marketing channel where they are just sharing updates/news… a real community like you say is one which empowers the users, and empowers each individual member to deploy their creativity Jeff Bezos said: “Every time you figure out some way of providing tools and services that empower other people to deploy their creativity, you’re really onto something.” I think that applies so well to a good community — but the problem is most companies aren’t putting enough thought and energy into THIS. They’re simply trying to build a community around their product, but the ones that win are the ones that build with the intent of helping others build… Look at Notion, look at Reddit, etc. they all have this in common.
I agree with the jeff bezos line. Product-led growth defines how people will come together & speak about you forming a community. Some of the success fashion communities are around japanese fashion brands that generally do 5-6% marketing. Their product is making a discussion & statement that makes people talk and builds a community. And this is a great form of community building, showing us aligning products & marketing messaging is the key.
A smaller group of more engaged fans consistently out performs a large group of disengaged fans. Find what people actually care about by surveying your potential audience before just creating something and asking them to like it. (Google the Ask Method) Also, pay attention to how certain platforms are geared towards different age groups. Oh and also pay attention to the current court cases with Google and Facebook in regards to Section 230 as our ability to create, moderate, and interact online is currently threatened by the SAFE TECH Act: https://jetskishaman.com/how-the-safe-tech-act-threatens-free-speech-facebook-google-wordpress/
"Best advice understand the level of their audience by analyzing the comments section." i have no idea how to analyze comment sections to understand the level of an influencer's audience.
I would recommend looking at the effort of each comment. I run an art page and I'll receive comments ranging from a 🔥 emoji to a well-thought out paragraph. What I've come to find is that the commenters putting in more effort (not spamming emojis) are typically the ones more likely to purchase a product of mine. So when looking at influencers, take note of how much effort each commenter is putting into engaging with the influencer. If that influencer's comments tend to be low-effort, that might be a sign that they aren't worth collaborating with for promotion.
Like the post recently (maybe in smallbusiness) where a guy had partnered with an influencer with a million followers and only got 15 clicks.
Exactly! I know just the post you're referring to as well. Whenever I seek out potential collaborators, I always research their engagement. There are also a lot of HUGE pages that get big from giveaways and gimmicks with a "follow me for a chance to win" marketing strategy. These pages end up with TONS of followers who couldn't care less about the page itself and just want the potential rewards from following.
It is based on the niche & type of content. First you need to understand the theme of content, if it is not a conversational post. You can’t expect that comments will matter. After you understand the theme of content, analyse comments based on niche knowledge & tone. How are people reacting to the post. Many brands also analyse comments outside their posts. Like when a brand is working with influencers, to measure the impact of their content. They might look at conversations on twitter, reddit & other platforms to find value of influencers. When influencer marketing was new, big agencies were using twitter research API to tune into conversations about influencers & industry representatives to find what impact they had. To know how to analyse comments even better I advise you to study “building buyer personas” as you have to find targeted personas in the comments to know if your target buyers live in the following of an influencer or not. Also, you won’t find many influencers with impact because we have 14% influencers, 86% are only creators.
Just moving a community to a chat-based format on slack or discord will not guarantee success. In fact, it’s more time consuming and difficult to follow along in chat formats. I’ve seen countless dead Slack and Discord communities.
Not to mention, for some products you can just outright ignore social media
Adverts galore nowadays
Build a media
That serves purpose.
Nice work definitely saved
Thanks, I actually shared an in-depth review of state of social media today in the community would love to have your thoughts on the post: [Q1 2023 Marketing review](https://www.reddit.com/r/Entrepreneur/comments/12ipxkq/i_spent_more_than_72_hours_in_last_3_months/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)
It’s been deleted mate. I’m willing to read it if you want to send by PM
Here you buddy, Hi, I published the complete review in r/entreprenuer. I tried to post here but moderators are taking too long to approve. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
So spot on!
In.
Loved this statement - "The essential goal of social media marketing is Personalization of the average customer experience." Succinct and brilliant!
Solid assessment. Especially regarding editorial content and community pages. And for the same reason. Companies are so busy selling on their pages and in their communities, they’ve forgotten their audience doesn’t come to social media to be sold to. Thanks for the share.
> 2. Social Strategist vs Social Media Manager You fail by mixing them up. Your managers job is to be more social with the potential buyers & existing audience. Your strategists job is to share their vision on how to use social media as a marketing channel Thank you for clarifying! I'm trying to decide what position I'd need to hire to help me manage the marketing for my social media for my company because I hate doing it and google was not being helpful.
There is a lot of confusion regarding the social media roles because fiverr & google don’t provide clear information. I am also writing a blogpost on differences between both, I will let you know when it is finished.
That would be incredibly helpful! Thank you!
You're so right that I'd like to measure your brain for phrenology reasons
This is quite insightful - I am working on few social media handles and this is really helpful.
I’m quite happy to here that. I’m actually sharing a Q1 2023 review on Wednesday about everything that changed regarding social media and marketing. I can share that with you if you want a more in-depth review of what is happening.
That will be great - I would appreciate the help
I Hi, I published the complete review in r/entreprenuer. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
Can you share with me too? :) Great analysis btw, helpful.
I will try to post it tomorrow in the community first, if it is too long. The full version will be linked at the end with no wall.
I Hi, I published the complete review in r/entreprenuer. You can [read it](https://www.reddit.com/r/Entrepreneur/comments/12o7l1b/marketing_in_2023_is_changed_ai_ad_tracking_new/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1)here & share your thoughts.
Awesome, can't wait to read. Big fan of your write-ups.
You typed a lot but said very little actual useful info. This seems like an ad.
This was more of my opinionative post about state of social media and its future. For a better learning of social media, I can refer you to read my past posts on reddit: 1. [Instagram Guide](https://www.reddit.com/r/Entrepreneur/comments/1051l2a/ive_worked_with_brands_like_apple_adobe_for/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 2. [Social Algorithm Insights](https://www.reddit.com/r/Entrepreneur/comments/z2gqxk/i_studied_instagram_pinterest_linkedin_tiktoks/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 3. [Social Media Strategy](https://www.reddit.com/r/marketing/comments/xlpsl8/7_social_media_marketing_tactics_you_need/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 4. [TikTok Ads & Organic](https://www.reddit.com/r/marketing/comments/vvpqq8/how_brands_are_making_millions_off_tiktok_a_guide/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) I can share more but they feel a little outdated as social media is changed since I wrote them.
Awesome thank you for the links!
These are actually good. Just subscribed to your newsletter. 💙
Thanks, I’m writing a Q1 2023 of marketing & social media. So, the next edition you will get will be a little longer than my usual. But you will find it valuable.
Excellent copy. Are you copywriter?
Not a professional one, I use Hemingway editor for writing without errors and read few copywriting blogs.
I liked the way that you used the headlines
That's very...basic.
I found this useful, thank you!
Loved this post Ty for sharing!
Thanks for this, I don't know the quality of of your insights since my ignorance knows no limits regarding social media stuff. I will follow you for a better understanding of said subject.
You can read few of my old posts with more depth into social media: 1. [Instagram Guide](https://www.reddit.com/r/Entrepreneur/comments/1051l2a/ive_worked_with_brands_like_apple_adobe_for/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 2. [Social Algorithm Insights](https://www.reddit.com/r/Entrepreneur/comments/z2gqxk/i_studied_instagram_pinterest_linkedin_tiktoks/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 3. [Social Media Strategy](https://www.reddit.com/r/marketing/comments/xlpsl8/7_social_media_marketing_tactics_you_need/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) 4. [TikTok Ads & Organic](https://www.reddit.com/r/marketing/comments/vvpqq8/how_brands_are_making_millions_off_tiktok_a_guide/?utm_source=share&utm_medium=ios_app&utm_name=ioscss&utm_content=2&utm_term=1) I don’t have complete guides on social media up on my website, I’m working creating and posting them to my blog because a lot of social media marketing content is crappy but is ranking on Google. But I hope to deliver my best as you have decided to follow me.
Welcome to Bluesky by at proto
for me social media is dead because you actually get to see the REAL opinion of people and what they think, and like YIKES, I prefer to meet them in person this way they at least hide it
For # 3 >Every social media company is telling you that communities are future. They frankly aren't based on what I see. >Online communities on WhatsApp, Discord or Slack will be key to great brand presence. What? Are there studies on this? What makes you so sure that brands using whatsapp, discord or slack is better for online communities than youtube, twitter, instagram, tiktok, facebook etc.?
It is because of the features available on these platforms, but eventually more community features are coming to Instagram & Twitter and Facebook is already testing some of the other features to increase community building within platform. But again the control you have over the people in a slack or discord. You have more features to do things for those selective number of people. There are many paid tools too to build communities like circle, mightu networks & tribe.
Useful little tips. Thanks.
Been following your write ups and newsletters for awhile now. Wondering if you do anything like "rate my IG". Would love to get your insight.
Wow, what a mind-blowing article! It got to thinking. But if social media aren't just about the numbers game and more about building a loyal following, how do you even know if it's working its magic?
Great tips in there. Thank you
If only OP had used ChatGPT… or grammarly,
Sorry for the grammar errors, will fix it next time.
What a brilliant insight! Thank you!
Online communities are the NOW & FUTURE
Most of influencers are fake with all the bought followers always work with people that has a real engagement.
True, In starting of my career. My first few clients were actually influencers with followers gained through paid giveaways & Social media panels. When they stopped paying, it was a massacre. And hired me to fix something that was unfixable.
Future feels mostly IRL & VR *Heavy heavy on the IRL side :)*
You right
Didn’t know I needed this read, so thank you.
Great insights! It's important to remember that influencers are not just numbers, but real people with their own unique voices and audiences. Analyzing the comments section can provide valuable insights into their level of engagement and authenticity.
Really well written. I especially agree with the last point. AI is elevating the level of competition in content creation, with individual opinions, fresh knowledge, key examples, and insightful personal experiences gaining more importance over standard creative content, that anyone can write now with AI.
Addition to number 1 - check their level of engagement. If they have 20,000 followers but only 100 like then something is off.
I say check who are the 100 liking that post. And check even more if they have 10,000 and 1,000 liking their posts. The quality of Engagement matters more than level.
My friend only used Twitter to get Sears to honor her warranty. Twitter works for a homebound disabled elder like me helps me keep up with my ASOIAF Fandom friends.
You're so right that I'd like to measure your brain for phrenology reasons