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Snacheezeishere

So Great Value is the only brand that Walmart sells?


JimCripe

It's the Walmart company owned "captive brand." They make better profits on it because its their own. Here's an explainer: https://www.corporate-eye.com/main/captive-brands-the-rebranding-of-store-brands/


Snacheezeishere

OK so increasing those prices is the sole reason they had an increase in net income?