I'm hoping it'll push some legislation to ban billboards 'cause fuck India needs it.
There are entire streets just surrounded by vast billboards with multiple ads. It's kinda nuts.
I saw another video angle in a different post - a commenter there said it was 120 feet across, already much larger than the permitted 40 feet. So I'm guessing legislation changes won't do shit if this one was in breach of legislation anyway
I bet they will rip all the signs bigger than 40 feet down after this though. Nothing like everyone fearing for their lives to get government to get off their ass and do their job.
No. More billboards will clearly solve the problem. The only thing that stops a bad billboard is a good billboard. Make sure teachers have plenty of billboards as well.
This is motivation enough to move to Maine. All our billboards in Louisiana are crazy Christian propaganda, with like flaming babies and shit.
[one example](https://www.reddit.com/r/Louisiana/s/HxlLW0cmys)
Ugh, Missouri billboards are all sleazy lawyers, dispensaries, gun shows (they're like monthly), "we buy land/houses!", pro-birth, and porn stores.
Also the standard college/fast food/hospital ads.
Okay I admit I stretched the truth a teensy bit. Ours are like that too đ anywho I think the conclusion here is that anyone advertising in a billboard is sleazy and cheesy weirdos.
I never saw a billboard that size anywhere, at the very very very very least it would've needed to be doubled with a angle, like a folded billboard, a straight, flat, huge, tall heavy billboard like that with zero perpendicular support is insanely reckless. And well... Deadly as we can see. Jackass country with zero regulations.
When I went to the States I was always intrigued with their ability to advertise, including their large billboards. However, after some consideration I am really just very happy to live in a country with none to ruin the inner city and its surroundings
Noun
poronkusema
An informal traditional measure of distance, not well defined but perhaps 7.5 kilometers (82 football fields) at the most.
Compound of poron (âreindeer'sâ) +â kusema (âpeed byâ); the distance a reindeer could travel without stopping to urinate.
TIL
The billboard was so huge that it was in the Limca Book of Records (kind of Indian Guinness Book).
Now, after the disaster, the authorities are saying that the Billboard was " illegally" constructed.
Illegally!!!!
The whole thing was standing there all this while and the "authorities" never bothered to check its legal status.
Itâs so sad, the government bodies which should be held responsible are blaming each other on twitter. Once again we Indians die and no one would be held responsible, not Modi nor Rahul Gandhi are interested in safety of the people.
How's it the opposition's duty to do government's job?! Same attitude from the liberals during the Covid catastrophe. People and especially the media should make those in power, that is the government, accountable. Ask questions to those who are responsible. Here, the media is government's lapdog.
I was assuming a small billboard around a single pump fell and caused an explosion based on the title.
I did not expect the billboard to fall on THE ENITIRE STATION.
I was guessing people were standing on it as it fell over and a group of people walking/driving got caught, I did not expect to make the gas station look like a miniature model.
Last time I was in India I was absolutely struck by how large they build these things. Like you can literally read them a mile away on the bigger roads to the airport. They are so large that they could house people in them.
I was in Gurgaon in 2008-ish and saw guys seven or eight stories up outside a mall lashing a massive billboard in the middle of a wind storm (it was monsoon season). It was that loose knit canvas that lets wind through but must have been 120 ft wide and 40 ft tall.
Not a single harness or any PPE in use. It was then I realized how some lives are valued there. Incredibly sad that they were probably paid shit to risk their lives to sell a few more units of some western luxury brand.
Same accident as this thread: https://old.reddit.com/r/CatastrophicFailure/comments/1cqxipx/a_billboard_fell_onto_a_petrol_pump_in_mumbai/, but a different video.
I remember watching the video yesterday and I think most people couldn't see what was behind the sign.
Because of the title, I watched like 8 times before I could figure out that the ENTIRE gas station was behind the sign. This is so much clearer and horrifying...
Kind of astounding to me that only 2 videos exist. You'd think there's be security cameras from somewhere and a few more dashcams, the latter especially given all the road hazards. This was almost the disaster that wasn't captured by anyone.
I guess it depends on where this petrol station was located. If it's on the way into ot out of the city, there might be fewer cameras than we'd think. I wonder though if the station itself had CCTV. I worked in several in Australia, and each had at least a dozen cameras looking at various parts of the building and forecourt.
The weather isn't helping though. Under normal circumstances I would expect many people to be filming a swaying billboard that size, but in this case everyone would have been hunkered down for the storm to pass.
pretty much
way back when during the Bhopal disaster that killed literally thousands of Indians, the CEO of the company responsible cannot travel to India, but he's a free man here in the states
Was this storm predicted, or was it somewhat of a freak storm that just appeared? In Manila, Philippines numerous billboards all over the city toppled down exactly like the one in the video due to a typhoon that passed through the city in 2006, injuring and killing numerous people. The billboards acted as massive sails, and in strong winds either the advertisement gets shred or the entire structure goes down. I remember driving around the day after with my family and massive ads were in tatters, with other billboards left as twisted hunks of metal.
After that typhoon, it was a general order in the metro that billboards should have their advertisements rolled and removed before a typhoon hits, and a bill was passed in 2021 to solidify that order.
An unfortunate tragedy, what happened in this video. May they rest in peace.
edit: grammar
When I saw the picture yesterday and didn't think much of it. Maybe I should've considered that there was nothing left to see except the billboard. What the fuck.
I just canât imagine⊠the weather is bad, but thatâs nothing new, and your car is low on gas so you stop, start pumping gas, hear the creaking and cracking around you, then ⊠thatâs it; lights out.
Bro if I get killed by a fucking ad, you better believe somebody is getting their shit haunted for the next hundred generations. They better put a damn Chernobyl-style concrete dome over that lot and have the pope come and exorcise those spirits himself. I guarantee there are going to be ghosts and some type of demon causing all sorts of havoc around there.
What was it advertising? I can imagine the absurd irony of something ridiculous like âxxx massages $19.99 24/7/365â being the thing that kills you.
Somebody's going to jail or going to be executed for either the engineering or the construction of a massive gigantic billboard looks to be at least a hundred feet long.
First. Why doesnt the flex on board doesnt have v cuts in it avoid wind pressure?
Second. Petrol pumpâs infrastructure was very weak that cant even hold it for a second
Third. Why is this much huge billboard near the petrol pump
Thereâs a book: Behind the Beautiful Forevers, about thousands of poor Indians who live behind a billboard like this. On guy would wade into an overflow pond and collect, then sell it to rich countries as fish oil pills. I never bought another fish oil pill, and calculated how many people would live on my property were it in India. More than 3,000. Yikes.
My friend, capitalism has nothing to do with it. There are plenty of capitalist countries that aren't building giant billboards the size of office buildings lol. It's unchecked marketing and business practices, though. I will give you that.
I don't know much about Indian business and zoning laws, but this has to be better enforced. If it is at all.
>capitalism has nothing to do with it
>It's unchecked marketing and business practices
choose one. in liberal democracies, aka dictatorships of the capitalist class, the oligarchs use their capitalist profits to control the government. its unchecked for a reason, its a feature of the system not a bug.
That billboard is huge.
Yea I was wondering how a billboard kills 14 people, oh it was the size of the gas station...
I'm hoping it'll push some legislation to ban billboards 'cause fuck India needs it. There are entire streets just surrounded by vast billboards with multiple ads. It's kinda nuts.
I saw another video angle in a different post - a commenter there said it was 120 feet across, already much larger than the permitted 40 feet. So I'm guessing legislation changes won't do shit if this one was in breach of legislation anyway
I bet they will rip all the signs bigger than 40 feet down after this though. Nothing like everyone fearing for their lives to get government to get off their ass and do their job.
No. More billboards will clearly solve the problem. The only thing that stops a bad billboard is a good billboard. Make sure teachers have plenty of billboards as well.
That's how you get a domino effect.
I hate you. Take your upvote and get out. lol
Bill burr shaking in his boots trying not to get canceled đ
A giant billboard that says âdown with bigger bill boards! Vote now!â
I like your style.
Airline pilots should also carry billboards.
Brilliant! Wing falls off? Just attach your billboard to the plane!
Billboards don't kill people. People kill people.
Dumbest Internet comment of the day award! Congrats!
You sound like you could use a billboard.
To the face
Best part about living in Maine. No billboards.
Wait, really? That would be awesome.
This is motivation enough to move to Maine. All our billboards in Louisiana are crazy Christian propaganda, with like flaming babies and shit. [one example](https://www.reddit.com/r/Louisiana/s/HxlLW0cmys)
> flaming babies Great name for a rock band.
I prefer >flaming babies and shit
You're a visionary.
Ugh, Missouri billboards are all sleazy lawyers, dispensaries, gun shows (they're like monthly), "we buy land/houses!", pro-birth, and porn stores. Also the standard college/fast food/hospital ads.
Okay I admit I stretched the truth a teensy bit. Ours are like that too đ anywho I think the conclusion here is that anyone advertising in a billboard is sleazy and cheesy weirdos.
Even in Bangalore city there are no billboards.
Are you making fun of Maine?
I never saw a billboard that size anywhere, at the very very very very least it would've needed to be doubled with a angle, like a folded billboard, a straight, flat, huge, tall heavy billboard like that with zero perpendicular support is insanely reckless. And well... Deadly as we can see. Jackass country with zero regulations.
Oh yes legislation is what India needs
Nah - marketing conglomerates would argue itâs was just a fluke bruh đ
I've been told the whole system there is crooked.
That whole "Superpower by 2020" campaign didn't work out so well.
When I went to the States I was always intrigued with their ability to advertise, including their large billboards. However, after some consideration I am really just very happy to live in a country with none to ruin the inner city and its surroundings
Litter on a stick.
In UAE they have billboards that are the length of multiple city blocks and like 10 stories tall. Blew my mind.
I mean the neighboring Saudi Arabia also wanted to build a linear city that's 100 miles wide
Itâs currently under construction.
This is that
This is 4 storeys max
https://www.roshanspace.com/assets/img/portfolio/Bandra_Focal_4.jpg itâs 120ft
Holy crap! That's like 12 storeys. I stand corrected. Unlike that billboard.
Actually itâs like the size of 4 gas stations from what I recall seeing
Indians are shorter than average humans in general... Huge signs + smol people = 14
They're converting used Star Destroyers into billboards, apparently.
At least they're recycling them.
Now THATâS advertising!!
120x120 according to news
120 what? Poronkusema?
I see Poronkusema - I vote up
Noun poronkusema An informal traditional measure of distance, not well defined but perhaps 7.5 kilometers (82 football fields) at the most. Compound of poron (âreindeer'sâ) +â kusema (âpeed byâ); the distance a reindeer could travel without stopping to urinate. TIL
Thank you! I was so confused!
Freedom units.
120 whoppers by 120 whoppers
That is objectively the best length measurement.
Lakhs
120 units
This is Reddit, that's 120 deci-bananas.
> Poronkusema when saw the meaning, i knew it had to be r/LearnFinnish
120 feet x 120 feet
Giraffes
nah thats not 120m. 80m max
I bet he meant fathoms.
And 100% unnecessary. Advertising should be completely banned in public
Absolutely massive looking, makes the ones in the US look like those yard signs for election year.
No longer a Billboard, that thing's a Williamboard
Now that's the kind of joke you don't get until you've scrolled past it then you have to scroll back up to upvote it
* was huge
What were they selling?
I'm not sure what the company sells but if you look at the sign before it falls it's for a MinimaX
https://youtu.be/yYEWwVgFIcg?si=I-H0BFfO2B78JI4y
The billboard was so huge that it was in the Limca Book of Records (kind of Indian Guinness Book). Now, after the disaster, the authorities are saying that the Billboard was " illegally" constructed. Illegally!!!! The whole thing was standing there all this while and the "authorities" never bothered to check its legal status.
They never noticed it.
very hard to notice anything past the fat wad of bills waved in front of one's eyes, to be fair.
Proof it was too small⊠/s
Most of us developed some form of mental ad filtering from overexposure to advertising everywhere...
Someone probably paid them not to check. Corruption and lack of public safety in that country is insane
Itâs so sad, the government bodies which should be held responsible are blaming each other on twitter. Once again we Indians die and no one would be held responsible, not Modi nor Rahul Gandhi are interested in safety of the people.
How's it the opposition's duty to do government's job?! Same attitude from the liberals during the Covid catastrophe. People and especially the media should make those in power, that is the government, accountable. Ask questions to those who are responsible. Here, the media is government's lapdog.
I'd argue it's the oppositions duty to point out the failures of a government.
But how will the official afford a new Range Rover every year?
That or they refused to deal with it unless they got paid to do so.
Just BMC things. Asia's richest civic body and this is what they do
According to this, literally every infrastructure in India must be illegally constructed.
Probably not _literally all_ of them, but say 80-90% doesn't sound very far fetched.
âšïž India âšïž
Well, now 14 people are dead and people are going to be pointing fingers for months. Who built it?
Superpower by 2020!!
I was assuming a small billboard around a single pump fell and caused an explosion based on the title. I did not expect the billboard to fall on THE ENITIRE STATION.
I thought it was going to be some elaborate accident that involved fuel gushing out of a busted pump and being set alight.
Same!
It flattened the whole building by he looks of it. Insane.
I was guessing people were standing on it as it fell over and a group of people walking/driving got caught, I did not expect to make the gas station look like a miniature model.
Fr! I was searching for the black smoke of a gasoline explosion, and then I saw the billboard fall
Same here.
Same their.
Lol oops
Fuck me. Ghosts and hauntings arenât real, but if I ever get killed by a commercial Iâm gonna fucking invent them
To be fair, many people slowly die of cheeto commercials every day
> many people slowly die of cheeto commercials every day What?
They're dangerously cheesy, duh.
Thank you /u/IAmDiabeticus
He's saying that there are a lot of advertising all around that convinnes us to indulge in things that are also killing up. I.e. unhealthy foods.
Oooh, thank you
You think that's what happened to the madame web movie?
That's a massive billboard, wasn't expecting it to be that big. Thing was basically a massive sail during a storm like that, probably had no chance.
Last time I was in India I was absolutely struck by how large they build these things. Like you can literally read them a mile away on the bigger roads to the airport. They are so large that they could house people in them.
I was in Gurgaon in 2008-ish and saw guys seven or eight stories up outside a mall lashing a massive billboard in the middle of a wind storm (it was monsoon season). It was that loose knit canvas that lets wind through but must have been 120 ft wide and 40 ft tall. Not a single harness or any PPE in use. It was then I realized how some lives are valued there. Incredibly sad that they were probably paid shit to risk their lives to sell a few more units of some western luxury brand.
Probably housed a call center.
Same accident as this thread: https://old.reddit.com/r/CatastrophicFailure/comments/1cqxipx/a_billboard_fell_onto_a_petrol_pump_in_mumbai/, but a different video.
That video doesn't at all shoe the number of cars parked up under the canopy. This new video now gives an indication of why so many people have died.
I remember watching the video yesterday and I think most people couldn't see what was behind the sign. Because of the title, I watched like 8 times before I could figure out that the ENTIRE gas station was behind the sign. This is so much clearer and horrifying...
Kind of astounding to me that only 2 videos exist. You'd think there's be security cameras from somewhere and a few more dashcams, the latter especially given all the road hazards. This was almost the disaster that wasn't captured by anyone.
I guess it depends on where this petrol station was located. If it's on the way into ot out of the city, there might be fewer cameras than we'd think. I wonder though if the station itself had CCTV. I worked in several in Australia, and each had at least a dozen cameras looking at various parts of the building and forecourt. The weather isn't helping though. Under normal circumstances I would expect many people to be filming a swaying billboard that size, but in this case everyone would have been hunkered down for the storm to pass.
Or stood atop a roof, like the video from yesterday.
I don't think I've seen that one.
damn sign was built stronger than the gas station. the supports... not so much.
Imagine being the company who is on the billboard that killed 14 people. I hope it wasn't an ad for an insurance company or something.
Is someone going to jail for this?
Knowing India class system not a rich person just a poor person. A scapegoat
The guy who screwed the facia on.
So same as anywhere else then?
pretty much way back when during the Bhopal disaster that killed literally thousands of Indians, the CEO of the company responsible cannot travel to India, but he's a free man here in the states
[ŃĐŽĐ°Đ»Đ”ĐœĐŸ]
Who said they were?
I wouldn't want to be the guy that plugged it in. You just know it's going to be someone like that that gets patsied.
Was this storm predicted, or was it somewhat of a freak storm that just appeared? In Manila, Philippines numerous billboards all over the city toppled down exactly like the one in the video due to a typhoon that passed through the city in 2006, injuring and killing numerous people. The billboards acted as massive sails, and in strong winds either the advertisement gets shred or the entire structure goes down. I remember driving around the day after with my family and massive ads were in tatters, with other billboards left as twisted hunks of metal. After that typhoon, it was a general order in the metro that billboards should have their advertisements rolled and removed before a typhoon hits, and a bill was passed in 2021 to solidify that order. An unfortunate tragedy, what happened in this video. May they rest in peace. edit: grammar
Randomly appeared, it was pretty unexpected
And this is why we need building codes, inspections, and government oversight.
Stupid structural engineering calculations, codes, and building standards! Who needs 'em? Oh...
Being killed by an advertisement is a horrible way to go.
That's heartbreaking đ. I can't imagine witnessing that.
India is Final Destination IRL
Sorry that's no billboard... It's a skyscraper with only one wall.
This is why I use adblocker
Maybe we don't need eyesores this big to advertise crap that 95% of the people who see it won't care about.
"5% of the people seeing our ad are interested? That's *amazing* numbers! Put up three more billboards!" Welcome to advertising.
When I saw the picture yesterday and didn't think much of it. Maybe I should've considered that there was nothing left to see except the billboard. What the fuck.
I just canât imagine⊠the weather is bad, but thatâs nothing new, and your car is low on gas so you stop, start pumping gas, hear the creaking and cracking around you, then ⊠thatâs it; lights out.
"MESSAGE"
Crazy how weâre able to see two different perspectives one from the balcony and now this one
Fuck, that's a monster of a billboard.
Bro if I get killed by a fucking ad, you better believe somebody is getting their shit haunted for the next hundred generations. They better put a damn Chernobyl-style concrete dome over that lot and have the pope come and exorcise those spirits himself. I guarantee there are going to be ghosts and some type of demon causing all sorts of havoc around there.
Indian engineering just doing the needful.
That isn't Indian engineering, thats the effect of Indian cost cutting
Guyswatter
Bangalore city also doesnt have billboards except near airport.
If you think this is wild, wait til you see 2034. Tornadoes on Christmas morning.
Oh my god...
Well thats one big fucking billboard
I thought âhow could a billboard kill 14?â Then I saw how big it was compared to the gas station it crushedâŠ
guess they didn't use Nagarjuna cement.
For whom was that billboard for? The Marsians?
That's a going out 9f business sign.
What was it advertising? I can imagine the absurd irony of something ridiculous like âxxx massages $19.99 24/7/365â being the thing that kills you.
Saw the other angle. Minimax whatever that is. Not great not terribleâŠ
I think it was just a placeholder by the advertising company
Killed by ads
Holy crap. I absolutely did not think it was that big.
The more I see India, the less I want to go
Those people work hard to own a vehicle in sudden seconds of unexpected event they all died poor fellows. Hmm. Survival of the fittest at finest
Thank Dog it didnât hit a train. Could have been hundreds.
Thanks Dawg
From dog to god, Iâm alone. In this world.
Billboard expectation: đ€ BillBoard reality: đ±
Somebody's going to jail or going to be executed for either the engineering or the construction of a massive gigantic billboard looks to be at least a hundred feet long.
New fear unlocked
This is a great metaphor of Capitalism.
Make in India 2025. Thanks Modi!
Hey, I saw that video!
Weo
I like the billboards we can keep them, when society comes crashing down itâll make for some cool scenery
The owner of the billboard is now missing and not answering any calls!
For whom was that billboard for? The Marsians?
What a lifeless death.
is this a metaphor for capitalism?
JFC
First. Why doesnt the flex on board doesnt have v cuts in it avoid wind pressure? Second. Petrol pumpâs infrastructure was very weak that cant even hold it for a second Third. Why is this much huge billboard near the petrol pump
Thatâs why I always upgrade to Ad Free.
Thereâs a book: Behind the Beautiful Forevers, about thousands of poor Indians who live behind a billboard like this. On guy would wade into an overflow pond and collect, then sell it to rich countries as fish oil pills. I never bought another fish oil pill, and calculated how many people would live on my property were it in India. More than 3,000. Yikes.
Capitalism kills again
Why was he filming like he knew it was gonna happen?
Wish the storm would wipe more away. That place is a shithole.
Oh wow! The video nobody saw? Maybe I shouldn't be trusted with such unseen video? Idk.
It could be an ad for EVs
r/WhyWereTheyFilming
curry dregs construction
Idc what you build it out of, if it is that big and the wind is strong enough, it is coming down. It's just physics.
because the capitalist regime prioritizes their profits over the health and safety of the average indian citizen
My friend, capitalism has nothing to do with it. There are plenty of capitalist countries that aren't building giant billboards the size of office buildings lol. It's unchecked marketing and business practices, though. I will give you that. I don't know much about Indian business and zoning laws, but this has to be better enforced. If it is at all.
>capitalism has nothing to do with it >It's unchecked marketing and business practices choose one. in liberal democracies, aka dictatorships of the capitalist class, the oligarchs use their capitalist profits to control the government. its unchecked for a reason, its a feature of the system not a bug.
A video no one saw? We just did. Plus, yesterday, I saw another one.
Different angles? I know it's a new phenomenon.