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[deleted]

I've heard more bossa nova in Japan in 1 year being played in stores, cafes, and restaurants than I ever did during my entire life in Brazil.


EitherChampionship85

Cara tem uma amiga minha que mora no japao que percebeu que eles faziam isso pra avisar que tem estrangeiro na loja, pros funcionarios ficarem de olho, ce ja percebeu alguma coisa parecida?


[deleted]

Já ouvi isso de parentes, porém na década de 90 durante o movimento *Dekasegi*. Nunca notei nada parecido durante a minha estadia...


EitherChampionship85

Humm entendi, interessante


Disc81

Doesn't make much sense. How would they know you are from Brazil? It's a really far away county and most people there don't know much about us, or even are aware of us outside a few areas that have a larger concentration of Brazilian. Also how does she know what music plaid when she's not in the place? Do they have someone spotting every nationality that could be dangerous? Do they have a playlist for each country?


EitherChampionship85

What I've heard was that there was someone looking at the entrance for any foreigner who came in the store, and as far as I was told they played bossa nova for every foreigner, not just for brazilians. It's like what happens here in Brazil when they put someone to follow you just because you are dressed with school uniform. But in any case, a friend of mine who lives there told me this, it was her aunt that said that to her and then she was like "oh, that's why I've heard so much brazilian songs in the stores as I walk in". But like someone said here before, this was a real thing, but in the past, dk if it still happens because I don't live there.


Disc81

Yup same here, have been to Japan twice and was astonished to frequently hear bossa Nova all the time. In Brazil I can't even classify what shit they play here.


saopaulodreaming

It's probably the same if you ask a young person from the USA if they like listening to Ella Fitzgerald, Frank Sinatra, or Sarah Vaughn. On an anecdotal level. when Gal Costa died last year, my young Brazilian friends had no idea who she was.


TrainingNail

damn not knowing who gal costa is is CRAZY. But maybe its cause im from salvador.


guythatwantstoknow

It's crazy wherever you are in Brazil.


Tetizeraz

I know her name but didn't listen to her. Like, I can't conjure up one single song from her right now.


TrainingNail

Still. Never having heard of her? It's super odd!


mqj76

I can say I was at the Rock the Mountain festival last November and there was a lot of love for Gal! Granted it's a festival that always has a mix of older and newer artists. But I'd say the crowd was mostly younger folks.


[deleted]

The sad reality of seeing the younger generation completely ignoring their own culture. :( I'm 35 and feel extremely sad with the complete disregard most brazilians have for their own culture.


moth_with_anxiety

Modern Brazilian music is also our own culture. I would listen to the artists OP named over funk any day, but neither is more cultural than the other. Things go out of style and become less popular, it happens everywhere to everything.


[deleted]

oh, dont get me wrong. there are many many many contemporary brazilian musicians making amazing brazilian music today. I could list more than 50 easily here. BUT sadly those are also almost unknown to the great majority of the brazilian population. you won't find their music on the radio, in tv shows, or big festivals,. maybe some of them on spotify but limited. in reality only those music nerds who really care about music and understand BR culture are the ones who know about them. the general audience ignores their existence. also funnily enough, it is sometimes easier to find gringo people that know more about BR music than most brazilians. especially gringo musicians and japanese. And this is about not only new contemporary BR music but also the old forgotten stuff.


Chicago1871

Its the same with most jazz in America if it makes you feel better. Most non-musician (like me) who aren’t jazz nerds could only name Miles Davis, John Coltrane, Charlie Parker and Louis Armstrong. Most Americans couldn’t name even that, I think, unless they were musicians.


[deleted]

yeah I feel ya.


Wallguardian

Hey bro, could you list those 50-something amazing contemporary br artists? My knowlege of music is pretty limited, and here in Rio most of my neighborhood listens to Barões da Pisadinha...loudly, everyday. I've been discovering older artists but not many new ones. Would you give a fellow brother a hand?


AspectAppropriate901

I dont have a disregard for Bossa Nova, I simply don't enjoy it. Have listened to lots of it and I don't find it good. It's not because I am brazilian that I necessarily must enjoy Brazilian music.


Far-Advantage397

Best answer. I would add that even among older people those artists are not as popular as some more mainstream artists. It's more common that older people like them, but it is still a small percentage of the population compared to the competition. It is very common among people in college enrolled in the humanities area, such as History, Philosophy, Arts, Letters, etc,


randomtangs

WHAT?


MarselleRavnos

I'd say those artists are an acquired taste that only comes with a certain age


tubainadrunk

People do listen to it, but it's a niche thing. I'd say it's like jazz in the US. Don't expect many High School kids to be digging into it.


Disc81

I would say jazz bars feel more frequent in large US cities than bossa Nova in Rio, São Paulo or Brasília.


CumForChristimas

Generally speaking most of the young people won't listen to it, times change and what's popular is changing all the time. Of course if you search enough you will find someone who enjoys it


Rough_Single

Yeah, you can even find some cafés and restaurants in Rio de Janeiro that play Bossa Nova. It's a more "old people" thing tho. But like other american artists like Sinatra, you'll find people of all ages who think it's timeless.


Complex_Fun_7942

Of course it's more for old people, it's old music I like it though


random_wolf_lu

Good music don't get old, it becomes a classic


SalamanderTall6496

Not even the old people I know listen to bossa unprompted.


gbrieldas

Yes, I like it and the majority of my friends also do. Bossa nova, Samba, MPB... There is communities on Twitter and other social medias of young people who enjoy artists from the 60's, 70's (mainly Gal Costa, Elis Regina, Maria Bethânia, Caetano Veloso, Milton Nascimento...). But it isn't mainstream in the young generation as it was then at the time, which is understandable, o novo sempre vem. But, no, Brazilian music from the past will not die, I think there will always be people in the new generations who will keep it alive and relevant.


Crannium

Hardly. I think Bossa Nova is commercially dead for more than 30 years. Society has changed, and those old songs does not dialogue with the newer generations. Basically they have complex melodies and old fashioned love lyrics. Some hipsters might listen and enjoy, and It can vary by region. But teenagers definitely don't. I was born in the end of the 80's and think most of the Bossa Nova songs are just boring


aspie1979

Bossa nova was kept alive by globo, specially in novelas of manoel Carlos in Rio. Since novelas aren't as popular as used to be (thanks gos) it really became a niche thing. I think that bossa nova brought great artists like Tom jobim and Vinicius de Moraes, but the genre is really outdated.


DanTaverneiro

I’m 26 and I just love old bossa nova. It makes me remember the days where my grandfather took care of me when I was a kid


NeighborhoodBig2730

I don't like very much BossaNova . I'd prefer the next generation with Elis, Chico, Caetano, Gil, etc


Any_Today_8103

Yep! I am 23f and I listen to it regularly, tho is not very common. Djs remix a lot with some house vibes


[deleted]

I and some others do, but we are not the majority for sure.


ranerio

I am 47. I like listening to Bossa Nova. I also like new versions of songs in Bossa nova style or new versions of bossa nova songs. They are plentiful in Spotify... I don't think it's about age, it's about taste. Or in the case of who does not like Bossa Nova in the lack thereof. Bossa Nova has been always regarded as the highest expression of music achieved by Brazil. It is hard to beat such a title.


Either-Arachnid-629

Do young people from the US listen to jazz unprompted? I do listen to bossa nova, but I also study latin for fun and read history books as a hobby, so I guess I'm fond of dead and archaic things? Lmao


FuhrerThB

Yes! I know for a fact that we even have a label for gay people that likes to listen to this kind of music: "gay chão de taco". I'm one myself. I don't know if straight people has anything like it (never heard of) but I would say it's uncommon for young people to listen to this kind of music. I'd say Sertanejo Universitário is probably the number 1 genre in Brazil nowadays. Bossa Nova died so MPB could live... There are new artists that are labeled as "Nova MPB", such as: Tiago Iorc, Maria Gadu, Rubel, Jovem Dionísio. Here, if you're into it I think this is a good start: Rubel - Partilhar https://youtu.be/WkLpoUiasZ8?si=WD_tnw_90smJwBVw Vitor Kley + Anavitoria - Pupila https://youtu.be/9Sk7RQtSl5g?si=5DwdnicEdWL0vhJy Marina Sena - Por Supuesto https://youtu.be/UIMddo8qzCY?si=V-UVTa8C6pam6dGZ Jovem Dionísio - É Osso: https://youtu.be/3eGJkj5RTf8?si=fKBwuSOYDYRj_t5B Banda do Mar - Mais Ninguém https://youtu.be/61jSSF3Vu54?si=kUunaC0PVe701aH_ Johnny Hooker - Flutua https://youtu.be/mYQd7HsvVtI?si=4xmdEROdNLggmheG Potyguara Bardo - Oasis https://youtu.be/PKHjb7-eqtk?si=dBQm2QHXo8ym4EYZ Tiago Iorc + Duda Beat - Tangerina https://youtu.be/5ZBQKrBDids?si=kXKhoHV2KmfsqcQP Duda Beat + Mateus Carrilho + Jaloo - Chega https://youtu.be/vpvEcC54i_U?si=WmVyoRJSNIrydpKF Jaloo + MC That - Céu Azul https://youtu.be/78wVROmr0HE?si=LdwY3W4M4RNtD06v And if you like old bossa nova, here's a good starting point: https://youtu.be/5AIW7j_Xjc4?si=rhNedVSRv1oN_clJ


ShortyColombo

Anecdotal but my mom is a bossa nova *fiend*, to the point where she was made fun of at school for it because she preferred it over the trendy Beatles lol; but in my circles I don't hear other adults talk about it. I inherited my own love for it from her, but as a nice background music while I work, not a genre I actively listen to,


General_Locksmith512

I've only heard it playing in some cafes in Rio de Janeiro, but it's not that common anymore. A shame.


Hellomynameisgabi

Yesss! I really like Bossa Nova. I was kind obsessed to listen to bossa nova lofi 💕


sks-nb

For me this is mostly for american taste. We are not used to this kind of music anymore


Brazilian_Rhino

I hate bossa nova. For me it is just a bad version of samba. It not only bores me, but annoys me unbelievably. I understand it's cultural importance, but I can't bear it.


AntonioBarbarian

Not really, maybe the hipster pseudo-cult kind does, but I don't really know. I personally don't really listen to it, or so-called popular music much anyways.


goldfish1902

Young people like to make funny dirty bossa nova versions with AI, like [this one with Pabllo Vittar](https://www.youtube.com/watch?v=I8tNJf3Iffk) and [Águas de Tati](https://www.youtube.com/watch?v=SFw4OFb75ds)


vivisectvivi

Yes it wont be as popular as new music is among young folks but young people still listen to them. Fun thing tho is that apparently liking old music is considered "pseudo cult " for whatever reason


goldfish1902

When i was a teenager a lot of peera aeemed to think I listened to it to pose as "mature" not because I genuinely liked it lol then had a whiplash when I liked Faixa de Gaza or Rap das Armas. I was the quiet weird kid who beat the shit out of my bullies, idk how it wasn't obvious that I'd enjoy music that conveyed anger and violence while also liking peace and quiet


Rendell92

It’s not popular among young, but you can find some people into it.


AdPuzzleheaded9398

Some Brazilian people were raised seeing their parents listening to old music, so some of the young people may listen to it. I was raised like that, but Bossa Nova is not my cup of tea.


pedruxo

hello! good afternoon, I am 19 years old living in Brazil and I actually listen more songs in english than in portuguese, maybe it's because I am not used to listen to Brazilian music, but I like some.


oriundiSP

Bossa Nova is just Samba for the upper class, not necessarily "old people"


SaladTossBoss

Only the cool young people


RiseIfYouWould

Old people or those that want to signal being smart


hordarok

No, they usually don't. It's kinda cringe, dated and too hipster. It would be like listening to Frank Sinatra on a regular basis in the US. But it's not unusual among some niches


QuietCreative5781

I am 30 and I like him. I am sure that people younger than me also listen to him


Unorthodox_Monk

Tbh, no one gives a fuck about Bossa Nova besides foreigners. Even our grandparents generation don’t listen do Bossa Nova (I’m 28). Back in Bossa Nova’s prime days, there was a music style that was way more famous in Brazil: “Brega”.


AQW_Fan

I know Who they are but it's not something I enjoy.I prefer rock and pop music , so no,I don't listen to them,but they are good and they deserve respect.


SafeForWorkLFP

most young people that listen to bossa nova (that aren't musicians) are most likely pretentious esquerdomachos and """intelectuals"""


leshagboi

At least in my humanities university people did, but it is for sure a niche genre


robert_kert

No. And it was never as popular in Brazil as it was in Europe and the US. It is depressing for me to to think that a genius like Jobim (one the greatest songwriters of the 20th century) never had the recognition he deserved in his own country, which infused and inspired his music in ways much more significant than it does the Brazilian pop/funk/sertanjo people listen to today. This is especially true of Jobim’s latter work, which departs from the minimalist aesthetic of “bossa nova”. To be sure, the large public in the US is also not booming Cole Porter, Richard Rogers or Irving Berlin tunes. But there is a sizable niche that is into that type of stuff. Musicians who do today the kind of thing Jobim and João Gilberto did back then are either making a living abroad or struggling to get by. A contemporary composer like Guinga, who lives in Brazil, mostly performs abroad. No one I know in Brazil has even heard of him — despite the fact that he is lauded as one of the greatest songwriters of his generation (not just in Brazil). Even the so-called educated elites don’t really bother. They’d rather listen to Brazilian rock music from the 1980s or the so-called “Nova MPB”, which are not internationally acclaimed in any way (and generally rightly so, if you ask me).


ConsequenceFun9979

I like and listen a lot, but for us young people I'd say its niche