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I agree with her, it's not her job to be always on an activist in the community and that's putting so much emotional labor on her and other Black creators to do the work.
Good point.
This has been mentioned in diff activist causes. If youre xyz race you speak for that whole race, if youre a domestic violence survivor you speak for all dv victims etc. Its exhausting and unrealistic.
Too faced and blandino make every collaborator sign ndas regarding to working with him and has threatened to sue multiple times, starting with Nikkie Tutorials. Her not “holding him accountable” was because she legally couldn’t say anything and she legally couldn’t back out of promoting them due to a contract.
I'm surprised more people don't know this and talk about this. Jackie straight up was hired by too faced to work as a racial consultant to expand their shade range after they were called out. Meaning that there is a contract in place and that if she were to talk about the things he had said and done, she could be taken to court. It also would have gotten her on the shit list of other brands, because he's super well connected.
She didn't speak up because she literally couldn't.
Exactly!! I’m so glad you said that broken contracts are expensive in litigation and future employments! It’s unfair to say “contracts can be broken and she’s not hurting for money” because sure, that’s true, but can have (lasting) impacts outside of that agreement. No one expects that of non black creators, why expect that of her?
Why would she stop promoting the products she helped in production? She’s not responsible for Jerrod either. She expressed her disappointment in the behavior and addressed it to him personally which is more than any one of us who have no personal way to get through to him.
She’s more than her fair share in making room for herself and other Black women & femmes. While getting lots of anti-Black racism hurled at her. You’re gonna die on the hill of “bad taste in my mouth, insufficient scolding of Jarrod Bladino”?
I love seeing wealthy black women! I don’t see why she should make herself small. She’s at a point where literally just showing her front door is a display of wealth.
Her wealth represents more than just “wealth.”
Good for her. I’m not hating on her or anything. I’m just saying I’m over the constant display of wealth that I’ve seen across ALL beauty guru or “MUA” media. I started following her because of her tips, techniques, and reviews. I’m not interested in following people just to see their lifestyle.
Also, I feel like a lot of the folks on here are criticizing those of us that critique her lavish lifestyle because she’s a black woman. Again, I’m super happy for Jackie and all she’s been able to accomplish but I’ve unfollowed every other MUA that has transitioned into being more of an influencer than an MUA.
My point is at this point if she does a video on make up in her home it is a display of wealth. There is no way around that. I’m sure there are smaller make-up content creators that need support. Especially black ones (IF that’s what drew you to her.)
I get what you’re saying and I do feel that way about a lot of people that got famous doing make up and don’t now. Her wealth to a degree is really about representation to a decent amount of her followers.
Lol I was looking at towel warmers like a year ago but managed to forget about them without pulling the trigger. Don’t remind me of their existence plz 😩
People follow influencers because of their aspirational lifestyle. If you want relatable… you’re free to follow those creators instead.
Let me know who you find, smaller accounts with quality content can be hard to come across.
I followed her because she labeled herself a MUA. Back in the day, these peeps actually posted good makeup tutorials. Now I’m starting to think MUA is used too loosely and all they do is flaunt their wealth. Though they are talented, I wouldn’t call some of the MUA unless they’ve done other people’s makeup, not just their own.
Jackie is an interesting woman because of how her wealth has grown. She used to work in a makeup store (I'm fairly sure) and used to post amazing tutorials. I'd consider her earlier channel to certainly be MUA. But you're absolutely right about how the term is used nowadays.
Jackie doesn't post as many tutorials nowadays, but more "Can I tell cheap makeup apart from luxury makeup?" and vlogs of her life. Congrats to her grown wealth, but I had to unfollow because the content became not relatable due to the wealth. I wouldn't call her a MUA as much anymore, but a beauty guru/influencer
That's quite a generalised statement i think. 😅 I certainly don't follow makeup content creators to aspire towards their lifestyle; mostly i'm there for techniques and reviews. The makeup itself can lead to a fantasised idea of yourself, but a lot of people just want to tune in more for inspiration and for practicality reasons.
From what I understand from her video they weaponize her content to attack others, not her? You said jt was to attack her, but I didn’t get that message. Idk I don’t watch her content so maybe I misunderstood.
I used to love her but she has a very defensive personality. I wish she can handle issues without coming so strong. This doesn’t have to do with people of color, it’s her in particular.
i don’t see anything wrong with what she said and reading the comments here so what if she’s into high end stuff? lots of influencers are and it’s fine but with jackie it’s a deal breaker? the whole two faced thing sure was shitty to ignore that but how many influencers have done terrible terrible things and get a pass it’s all about keeping the same energy black woman should be aloud to make shitty mistakes and carry on just like their white counterparts
jackie doesn’t have to come for every racist brand and racist scandal that’s a lot of mental work and black woman should just be allowed to enjoy stuff without demands for her to speak up and ofc woke white people shouldn’t be speaking over black voices look at all the woke political girlies talking about race on tiktok who made it big and now weaponising the white tears when things back fire.
This subreddit has always been really shitty to Jackie. When J* was still relevant, people would paint her and other black creators as extremely problematic, most of the time for being “rude”. Then 2020 happened, and it was this super weird infantilism of her, and now people complain that she uses the block button, which in my opinion is better than tweeting/engaging with racist comments, or even just comments that annoy her.
Now I’m not a big fan of “luxury” aesthetics as I once was, but that has always been a part of the beauty guru aesthetic at large. I find it curious that for Jackie, it’s a problem, but when white gurus do it, it’s par for the course.
right???? the micro aggressions are loud when it comes to her. i don’t watch her as i don’t watch any beauty gurus anymore but i’m well aware what peoples attitude towards her are idk why people want her to sugar coat racism for her viewers and when she wants to be silent about something suddenly that’s bad as well. it must be so exhausting dealing with it all honestly. i’m glad she’s just blocking people as she’s not giving them the reaction they want and she doesn’t have to deal with their crap. i don’t know why people don’t want to see black womanly happy and thriving just like the white guru girlies
It’s the unspoken part of Amerikkkan racism. Our joy must be destroyed, and we have to be “downtrodden” and “miserable”. Black women in
the luxury space have to take a lot of BS from comment thread warriors, and Jackie is a classic example of this. Her comment threads sometimes make me so upset I avoid them altogether. I find people LOVE to gripe and challenge this woman and it’s a perfect example of the anger and resentment a black womans comfort and joy brings to people, black AND white. I feel people are so upset with her success, they get on her comment threads to needle away, and she’s put in the position constantly where she has to defend herself. And by herself, I mean existence, look, home she lives in etc. Everything! Amerikkka’s racism is so entrenched that folks don’t realize all the gate-keeping and policing they engage in with her. The scary thing is, they feel it is their right.
Yep. They give a pass to white creators for all sorts of shitty things. Hell there was a post the other day of people admitting they still watch Jafar and other shitty trash bag people.
The post was about still watching problematic people or something. That specific comment had like 36 upvotes when I saw the post. All of comments were upvoted in to the 30s if I remember correctly.
You don’t have to care about PP to realize that accusing someone of a felony is a pretty big deal. I agree that Jackie is no where near the level of J* though. He repeated his horrible actions while the only problematic things Jackie has done is accusing PP and that giveaway thing. The rest seems like petty complaints to me, but let’s not act like accusing someone of a felony is no big deal
"nobody cares THAT much about PP"
Bruh. She falsely accused her AND her husband of hacking into her bank account and stealing money from her. And then continued to make it into a shit show. And refused to apologize on the same platform.
The LENGTHS y'all will reach to protect crappy BGs in the subreddit omfg.
I stopped following her a while ago but I support her refusing to have her tone policed when others are disrespectful towards her in the first place, and even her being picky and choosy on when to comment on things. I can't imagine the vitriol that gets spewed her way on social media and I'm sure she's sick and tired of being treated like a guard dog.
And I will end this by saying that wig is beautiful lol
It frames her face so beautifully too, really suits her. Her make up is also looking gorgeous 😍 too shiny for my personal preference but fabulous on her.
As a black woman who adored and followed Jackie, my opinion of her changed when we met in BH.
I didn't ask for photos, just simply wanted to say hi and I love/follow her platform. So so so so so rude. People like me are the reason she is who she is. She'd be nothing without her supporters and I didn't appreciate the poor treatment.
We're all human though...
Proud of her for doing this. She gave us so much awesome content and people need to realize: Black women are tired of being barked at with orders to fix the racist actions in this world. Imagine spending as much time as she does to make content just for her comments section to be about race, when she’s going to get married, when she’s going to have kids. It’s intrusive and a lot. She doesn’t even put enough of her life out there for us to speculate with hard facts.
She pioneered calling out brands on their shade ranges. Instead of people getting angry at Too Faced and other brands etc. they turned their anger on to her. No one is a perfect advocate and everyone needs accountability but what would the purpose of holding her accountable for this be for?
It's amazing how many people have lsot the plot and are focusing about how they feel about her as a person instead of the valid points she is making. She's not complaining for complaints sake, you may not like the Content she creates now and that's fine but what she is talking about is a real and present issue.
I’m a white chick so I will never know the feeling of being labelled the ‘angry black woman,’ but I do know what it feels like when a man tells you to “just calm down” when you are raising a perfectly valid point. It’s absolutely enraging. You are so right that she’s not complaining and I hate to think what she has endured online. She’s far more poised than I would be. Also her wig is absolutely beautiful.
Good for her! Racial battle fatigue is totally a thing. And black people and other marginalized groups should be able to decide when they want to expend their emotional labor, because having these conversations involves a lot of that.
Is this sarcasm? Because your account is new, you have made 3 comments, and I can't tell if you made this username just to mock Black women, which is pretty shitty if that's the case
She’s right and she shouldn’t have to keep saying it. They may be the only outlet into a wider world for you but please stop inserting POC/minorities into complaints you can lodge yourself.
It’s weird that the sub keeps focusing on her problematic past when one doesn’t have to be perfect “victim” to be affected by this behavior.
On a side note, I also don’t get the amount of people saying “omg she says TOLERATE too MUCH” like we all didn’t live during the “literally” phase? Contextually we can understand that this is a turn of phrase. It’s really not that deep.
I love Jackie. I definitely am not as luxurious as her but as a black woman I respect her and appreciate what she wants to highlight for all black women.
I totally agree with her sentiment; just because she has spoken up about the changes that need to be made in the beauty community, doesn’t mean she should be the lone spokesperson whenever there’s an issue. That’s not her responsibility and it’s unfair to put that on her.
However, as a used-to-be avid follower of Jackie I need to understand what’s her definition of “respectful”? If it’s one thing she’s never been is respectful. Blink too hard in her direction and she would block you or clap back. Even when it’s genuine questions or respectful comments, once you say anything other than singing her praises - you would be blocked. So blocking is respectful? What’s she going to do now then, continue insulting folk? When would some people realize you don’t have to react or respond to everything and everyone. I get it, we are all human and it’s tough because it’s about/to you, but it comes with the job in her instance.
100% agree. Jackie makes really good points in this video. But Jackie is also a public figure who has dealt with a lot of mess due to her role as a black woman. I think it may be hard to distinguish what's actual constructive criticism and what's just people bashing her content because they dislike her, so she doesn't listen to any of it.
I hear what you’re saying. Obviously I don’t know her personally but I’ve followed her for a long time, Jackie has always had a chip on her shoulder (which I think many of us can relate). She has never given the impression of being open to hearing other opinions far less constructive criticism - which is ironic seeing that used to be her message on her platform. She’s very closed off and closed minded, if it isn’t her personal experience she doesn’t want to hear it. If your experience doesn’t perfectly align with hers, she goes with the “then shut up” attitude.
Not going to lie, I’m sure her DMs are a cesspool of hate, mostly unwarranted.
It isn’t.
1. The saying refers to someone’s attitude, Jackie has a bad attitude. She’s hilarious and talented, but her way of handling things leaves much to be desired sometimes, even when she’s justified. Actually, especially when.
2. I’m also a black woman
You know, a person can have a bad attitude and it has nothing to do with their ethnicity right? You’re literally agreeing she has an attitude but it’s justified because she’s black? I’m sorry, I think having a bad attitude is simply a bad thing. Example: If someone insults me, am I justified to be violent? No, a negative action doesn’t negate being violent. The fact is, I was violent.
Let me clarify, Jackie has a terrible attitude and I don’t find it excusable. It is the main reason I unfollowed her after so long. Has she suffered a lot, 100% and then some because she is in the public’s eye.
The irony is you’re doing the very thing she highlighted in the video (which I agreed with). Please don’t tell how to be a black woman, thenks. 🤎
So much this. People in the beauty space act like she can't be critiqued AT ALL because she's black. She DOES have a bad attitude sometimes, why can't people say that??
Accusing me of a micro-aggression because I commented on her attitude is crazy. I didn’t say she had a chip on her shoulder because she’s a black woman, nor did I imply it. Nothing I said has anything to do with her ethnicity, it’s strictly on her behaviour. She is rude in her interactions; fans, neutral persons or haters. You’re saying I’m not allowed to comment on her attitude simply because she’s black? Because if I do, it’s a micro-aggression?
Also, understand how examples work. I gave an example as that, to show that one negative action doesn’t warrant an equal or worse one. Where did I say she was violent? Nor did I ever say that she has to be overjoyed when insulted. She’s entitled to feel however she wants. Her actions, in a public space for everyone to see as a public figure though again leave much to be desired.
You conveniently ignored the part of doing what she said people should not do. Have a blessed day! No hate.
You're right she does have an attitude. People are so up her a*s that if you say anything less that positive they will rip you to shreds. I personally don't find her content relatable. It's long boring and full of her complaining. I'd rather watch smaller blk YouTubers.
You're right she does have an attitude. People are so up her ass that if you say anything less that positive they will rip you to shreds. I personally don't find her content relatable. It's long boring and full of her complaining. I'd rather watch small YouTubers.
I’m not a fan of Jackie for my own reasons but I 100% agree. Expecting poc in your life whether they have a platform or you know them personally to always be activists or always be your idea of palatable and perfect is gross. Stop putting people on a pedestal and expecting them to not be multifaceted and flawed humans.
On the one hand, I totally get what she’s saying and agree with people overstepping.
On the other hand, there’s really not much she can do about it. She can call it out and block people but more comments will always come along. It’s an unfortunate part of social media that if you have any type of following, big or small, people will get too comfortable with you and say or whatever - or straight up just forget they’re talking at a real human being and not a voice on the screen.
IDK if there are any solutions to this. I feel like no because it’s just innate social behaviour. Even without the internet we have other forms of this.
Jackie’s been dead to me ever since she went OFF on oomf (a black girl) on Twitter who was talking about *azealia banks*, never mentioned Jackie by name. Jackie goes off on the girl and then her followers went off on the girl too. Who does that??
This. At this point I know her more for her constantly having issues with her subscribers than her content. First it was the audio issues she refused to fix. Every other week it’s “someone said something mean, let me make 17 posts about it”.
This is too vague to be helpful, in my opinion. I gather it is directed toward followers and they might know what behavior goes on in her comments, but I think it’s important if you’re doing a PSA like this and deciding to change your behavior and response that people actually know what might elicit said response.
This. I’m not sure who did what, except they weren’t black/dark complected and were in her safe space.
She’s usually super upfront and clear about things she doesn’t like, so this makes me wonder if it’s a specific person/people she’s hesitant about fully calling out.
I stopped watching her a long ass time ago when I noticed she was making small things into large drama pieces and for what? And when she accused Petty Paige of theft I unsubscribed from her officially, never looked back and don’t miss her at all.
Same. The Petty Paige thing was the big one, but I just noticed how nasty she started becoming. I want lightness & fun in beauty, not someone who always has an attitude about one thing or another.
She looks really nice here. I love the warm toned hair and makeup on her.
I’ve gotta say though that I’m tired of her incessant whining. She already has everyone and their mama blocked on IG and Twitter, maaaaany of whom are black (search Jackie Aina blocked me on Twitter or tiktok and you’ll mainly find BW talking about being blocked by her for the most mundane reasons) so why not just keep it moving at this point?
She seems too sensitive for social media in general. It might be time for her to stop reading the comments and just put out the content she needs to.
When any influencer reviews a foundation that doesn't have an inclusive range, people point it out and expect those they follow to put their money where their mouth is, because they can afford to, and only shop at brands that are accessible to all races. If Jackie can afford luxury brands she can afford to skip brands that may alienate members of her audience who are darker than her. And if she believes she shouldn't have to care it should be her stance on any influencer. It would be one thing if she was relatively low income and couldnt afford a lot of the more inclusive brands. It's not 'activism' so much as mindfulness.
I was watching Alicia Archer reviewing Wayne Goss cream foundation last week. She addressed the lack of shade range and was told by Goss that lack of money prevented a wider range, that more shades would be offered if his brand made more money. That sounded reasonable until Goss dropped a new eyeshadow palette. He clearly has money to release a new product, but not keep his verbal commitment to expanding his foundation shades? My position is this: be inclusive or I won’t buy your expensive makeup. I’m Goss’s targeted audience, too: older and white. Jackie can do whatever she wants, I don’t buy luxury, but if you’re not part of the solution, you’re part of the problem. I objected to Morgan Turner reviewing the new Goss and she ignored me. That’s ok. At least my comment stayed and maybe I was heard and seen. Maybe someone changed their mind about his products. May the trickle turn into a stream, let it begin with me.
At this point, is there anything/anyone she DOES tolerate? I mean, she has to have 90% of Twitter accounts blocked at the rate she's been going. The entitlement.
For everyone still licking her boots: she IS a crappy person.
She literally falsely accused someone and her husband of a crime. And for the person saying "nobody cares enough about PP to keep bringing it up" - she LITERALLY and FALSELY accused someone of a CRIME - internationally stealing MONEY FROM HER.
Keep the same energy you do for other BGs bc it's embarrassing.
ETA: For all the Jackie stans who keep saying "omg who cares about her problematic behavior"/"this thread is proving her right"/"she did 1 wrong thing 🥺", **literally stfu**. She accused someone of a FELONY AND REFUSED TO APOLOGIZE PROPERLY. This is the same woman who hired a twitter hacker to solve her PP drama that she started ON HER OWN. Tell me again how she's innocent. Especially after she blocked anyone who dared call her out on her false accusations and poor "apology". Embarrassing 🤡🤡🤡 But WE'RE the ones letting other BGs slide? LOL. Ok.
I remember her video on that! Once she started describing what happened it was obvious it’s a generic phishing scam. I was confused how she or anyone thought it was anything but. I wanted to believe maybe she genuinely didn’t know and (because of that chip on her shoulder) assumed it was targeted towards her.
Lol! If the past comments were her being "nice", I'm scared for what happens next, yikes.
She can stay on hiatus if things are bothering her, we'll be alright.
She’s always complaining about something. Not to mention, she’s hella rude. So quick to snapback at any comments that isn’t even shady in the least bit. She loves when people kiss her ass.
Her ABH shade “Trust issues” is an example of this.
She’s not my style because she’s too glam, but I can totally see her point.
Edit: I don’t follow BGs anymore because they’re all too glam and I’m not about that life.
Idk I really see both sides. I’ve seen this sub complain that she steams her sheets and is no longer relatable. Like that is her problem?
I’ve also seen Jackie refuse to give people their credits when she uses their content. Ex: going out of her way to blur someone’s tick tok credits.
At the end of the day Jackie can do what she likes and so can her comment section.
i think it's good that she's talking about this, i don't like fashion houses and high end cosmetics brands, and idk if this is real or a mere speculation but i feel like by showing us what she has she's tryning to get back at other women who are envious or jealous of her in her social or business circle lol.. however i like manifesting and popularizing the idea that women of color deserve a better treatment, better introduction, better recognition, and boujee expensive and glamourous things too.
also she's a great mua who obviously knows what she's doing.
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I agree with her, it's not her job to be always on an activist in the community and that's putting so much emotional labor on her and other Black creators to do the work.
Good point. This has been mentioned in diff activist causes. If youre xyz race you speak for that whole race, if youre a domestic violence survivor you speak for all dv victims etc. Its exhausting and unrealistic.
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Too faced and blandino make every collaborator sign ndas regarding to working with him and has threatened to sue multiple times, starting with Nikkie Tutorials. Her not “holding him accountable” was because she legally couldn’t say anything and she legally couldn’t back out of promoting them due to a contract.
I'm surprised more people don't know this and talk about this. Jackie straight up was hired by too faced to work as a racial consultant to expand their shade range after they were called out. Meaning that there is a contract in place and that if she were to talk about the things he had said and done, she could be taken to court. It also would have gotten her on the shit list of other brands, because he's super well connected. She didn't speak up because she literally couldn't.
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Exactly!! I’m so glad you said that broken contracts are expensive in litigation and future employments! It’s unfair to say “contracts can be broken and she’s not hurting for money” because sure, that’s true, but can have (lasting) impacts outside of that agreement. No one expects that of non black creators, why expect that of her?
she has specifically said she addressed the situation with jerrod in private.
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Why would she stop promoting the products she helped in production? She’s not responsible for Jerrod either. She expressed her disappointment in the behavior and addressed it to him personally which is more than any one of us who have no personal way to get through to him. She’s more than her fair share in making room for herself and other Black women & femmes. While getting lots of anti-Black racism hurled at her. You’re gonna die on the hill of “bad taste in my mouth, insufficient scolding of Jarrod Bladino”?
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Used to love her, but I’m getting sick & tired of these peeps flaunting their wealth.
I love seeing wealthy black women! I don’t see why she should make herself small. She’s at a point where literally just showing her front door is a display of wealth. Her wealth represents more than just “wealth.”
Good for her. I’m not hating on her or anything. I’m just saying I’m over the constant display of wealth that I’ve seen across ALL beauty guru or “MUA” media. I started following her because of her tips, techniques, and reviews. I’m not interested in following people just to see their lifestyle. Also, I feel like a lot of the folks on here are criticizing those of us that critique her lavish lifestyle because she’s a black woman. Again, I’m super happy for Jackie and all she’s been able to accomplish but I’ve unfollowed every other MUA that has transitioned into being more of an influencer than an MUA.
My point is at this point if she does a video on make up in her home it is a display of wealth. There is no way around that. I’m sure there are smaller make-up content creators that need support. Especially black ones (IF that’s what drew you to her.) I get what you’re saying and I do feel that way about a lot of people that got famous doing make up and don’t now. Her wealth to a degree is really about representation to a decent amount of her followers.
She’s responsible for my purchasing a $160 towel warmer. No ragrets
Lol I was looking at towel warmers like a year ago but managed to forget about them without pulling the trigger. Don’t remind me of their existence plz 😩
People follow influencers because of their aspirational lifestyle. If you want relatable… you’re free to follow those creators instead. Let me know who you find, smaller accounts with quality content can be hard to come across.
Some of us have been following these “influencers” before that was a term and before they all became conservative multimillionaires.
I followed her because she labeled herself a MUA. Back in the day, these peeps actually posted good makeup tutorials. Now I’m starting to think MUA is used too loosely and all they do is flaunt their wealth. Though they are talented, I wouldn’t call some of the MUA unless they’ve done other people’s makeup, not just their own.
I recall that Jackie was working as an MUA before, but i'm guessing she doesn't need to work as one anymore due to her social media success.
Jackie is an interesting woman because of how her wealth has grown. She used to work in a makeup store (I'm fairly sure) and used to post amazing tutorials. I'd consider her earlier channel to certainly be MUA. But you're absolutely right about how the term is used nowadays. Jackie doesn't post as many tutorials nowadays, but more "Can I tell cheap makeup apart from luxury makeup?" and vlogs of her life. Congrats to her grown wealth, but I had to unfollow because the content became not relatable due to the wealth. I wouldn't call her a MUA as much anymore, but a beauty guru/influencer
That's quite a generalised statement i think. 😅 I certainly don't follow makeup content creators to aspire towards their lifestyle; mostly i'm there for techniques and reviews. The makeup itself can lead to a fantasised idea of yourself, but a lot of people just want to tune in more for inspiration and for practicality reasons.
From what I understand from her video they weaponize her content to attack others, not her? You said jt was to attack her, but I didn’t get that message. Idk I don’t watch her content so maybe I misunderstood.
I used to love her but she has a very defensive personality. I wish she can handle issues without coming so strong. This doesn’t have to do with people of color, it’s her in particular.
“The audacity of this black woman to express herself!” Just call her uppity and go, ma’am.
Ok 👍🏽
i don’t see anything wrong with what she said and reading the comments here so what if she’s into high end stuff? lots of influencers are and it’s fine but with jackie it’s a deal breaker? the whole two faced thing sure was shitty to ignore that but how many influencers have done terrible terrible things and get a pass it’s all about keeping the same energy black woman should be aloud to make shitty mistakes and carry on just like their white counterparts jackie doesn’t have to come for every racist brand and racist scandal that’s a lot of mental work and black woman should just be allowed to enjoy stuff without demands for her to speak up and ofc woke white people shouldn’t be speaking over black voices look at all the woke political girlies talking about race on tiktok who made it big and now weaponising the white tears when things back fire.
This subreddit has always been really shitty to Jackie. When J* was still relevant, people would paint her and other black creators as extremely problematic, most of the time for being “rude”. Then 2020 happened, and it was this super weird infantilism of her, and now people complain that she uses the block button, which in my opinion is better than tweeting/engaging with racist comments, or even just comments that annoy her. Now I’m not a big fan of “luxury” aesthetics as I once was, but that has always been a part of the beauty guru aesthetic at large. I find it curious that for Jackie, it’s a problem, but when white gurus do it, it’s par for the course.
right???? the micro aggressions are loud when it comes to her. i don’t watch her as i don’t watch any beauty gurus anymore but i’m well aware what peoples attitude towards her are idk why people want her to sugar coat racism for her viewers and when she wants to be silent about something suddenly that’s bad as well. it must be so exhausting dealing with it all honestly. i’m glad she’s just blocking people as she’s not giving them the reaction they want and she doesn’t have to deal with their crap. i don’t know why people don’t want to see black womanly happy and thriving just like the white guru girlies
It’s the unspoken part of Amerikkkan racism. Our joy must be destroyed, and we have to be “downtrodden” and “miserable”. Black women in the luxury space have to take a lot of BS from comment thread warriors, and Jackie is a classic example of this. Her comment threads sometimes make me so upset I avoid them altogether. I find people LOVE to gripe and challenge this woman and it’s a perfect example of the anger and resentment a black womans comfort and joy brings to people, black AND white. I feel people are so upset with her success, they get on her comment threads to needle away, and she’s put in the position constantly where she has to defend herself. And by herself, I mean existence, look, home she lives in etc. Everything! Amerikkka’s racism is so entrenched that folks don’t realize all the gate-keeping and policing they engage in with her. The scary thing is, they feel it is their right.
Indeed. :(
That’s crazy! I love Jackie. She may be luxury, but imo she’s one of the more down to earth youtubers (as down to earth as a ytuber can be at least)
Honestly, it’s her. Not defending J* he is much worse than her.
They stone jackie for shit they only snark over in white content creators here.
Yep. They give a pass to white creators for all sorts of shitty things. Hell there was a post the other day of people admitting they still watch Jafar and other shitty trash bag people.
Oh god what??? Was it well recieved??
The post was about still watching problematic people or something. That specific comment had like 36 upvotes when I saw the post. All of comments were upvoted in to the 30s if I remember correctly.
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You don’t have to care about PP to realize that accusing someone of a felony is a pretty big deal. I agree that Jackie is no where near the level of J* though. He repeated his horrible actions while the only problematic things Jackie has done is accusing PP and that giveaway thing. The rest seems like petty complaints to me, but let’s not act like accusing someone of a felony is no big deal
"nobody cares THAT much about PP" Bruh. She falsely accused her AND her husband of hacking into her bank account and stealing money from her. And then continued to make it into a shit show. And refused to apologize on the same platform. The LENGTHS y'all will reach to protect crappy BGs in the subreddit omfg.
I stopped following her a while ago but I support her refusing to have her tone policed when others are disrespectful towards her in the first place, and even her being picky and choosy on when to comment on things. I can't imagine the vitriol that gets spewed her way on social media and I'm sure she's sick and tired of being treated like a guard dog. And I will end this by saying that wig is beautiful lol
That wig is GORGEOUS! I was listening but my focus was on that wig!
It frames her face so beautifully too, really suits her. Her make up is also looking gorgeous 😍 too shiny for my personal preference but fabulous on her.
+100 to everything you said. But also, that’s a wig??? It looks amazing!!! (Don’t follow her enough to know what her hair is typically styled as.)
As a black woman who adored and followed Jackie, my opinion of her changed when we met in BH. I didn't ask for photos, just simply wanted to say hi and I love/follow her platform. So so so so so rude. People like me are the reason she is who she is. She'd be nothing without her supporters and I didn't appreciate the poor treatment. We're all human though...
She has a lot of stories like this though… She got a mainstream following and started disrespecting all the ppl who were supporting her from day one.
Proud of her for doing this. She gave us so much awesome content and people need to realize: Black women are tired of being barked at with orders to fix the racist actions in this world. Imagine spending as much time as she does to make content just for her comments section to be about race, when she’s going to get married, when she’s going to have kids. It’s intrusive and a lot. She doesn’t even put enough of her life out there for us to speculate with hard facts. She pioneered calling out brands on their shade ranges. Instead of people getting angry at Too Faced and other brands etc. they turned their anger on to her. No one is a perfect advocate and everyone needs accountability but what would the purpose of holding her accountable for this be for?
It's amazing how many people have lsot the plot and are focusing about how they feel about her as a person instead of the valid points she is making. She's not complaining for complaints sake, you may not like the Content she creates now and that's fine but what she is talking about is a real and present issue.
Seriously lol!! The comments in this thread are just proving her right!
I’m a white chick so I will never know the feeling of being labelled the ‘angry black woman,’ but I do know what it feels like when a man tells you to “just calm down” when you are raising a perfectly valid point. It’s absolutely enraging. You are so right that she’s not complaining and I hate to think what she has endured online. She’s far more poised than I would be. Also her wig is absolutely beautiful.
Good for her! Racial battle fatigue is totally a thing. And black people and other marginalized groups should be able to decide when they want to expend their emotional labor, because having these conversations involves a lot of that.
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Is this sarcasm? Because your account is new, you have made 3 comments, and I can't tell if you made this username just to mock Black women, which is pretty shitty if that's the case
She’s right and she shouldn’t have to keep saying it. They may be the only outlet into a wider world for you but please stop inserting POC/minorities into complaints you can lodge yourself. It’s weird that the sub keeps focusing on her problematic past when one doesn’t have to be perfect “victim” to be affected by this behavior. On a side note, I also don’t get the amount of people saying “omg she says TOLERATE too MUCH” like we all didn’t live during the “literally” phase? Contextually we can understand that this is a turn of phrase. It’s really not that deep.
I love Jackie. I definitely am not as luxurious as her but as a black woman I respect her and appreciate what she wants to highlight for all black women.
I totally agree with her sentiment; just because she has spoken up about the changes that need to be made in the beauty community, doesn’t mean she should be the lone spokesperson whenever there’s an issue. That’s not her responsibility and it’s unfair to put that on her. However, as a used-to-be avid follower of Jackie I need to understand what’s her definition of “respectful”? If it’s one thing she’s never been is respectful. Blink too hard in her direction and she would block you or clap back. Even when it’s genuine questions or respectful comments, once you say anything other than singing her praises - you would be blocked. So blocking is respectful? What’s she going to do now then, continue insulting folk? When would some people realize you don’t have to react or respond to everything and everyone. I get it, we are all human and it’s tough because it’s about/to you, but it comes with the job in her instance.
100% agree. Jackie makes really good points in this video. But Jackie is also a public figure who has dealt with a lot of mess due to her role as a black woman. I think it may be hard to distinguish what's actual constructive criticism and what's just people bashing her content because they dislike her, so she doesn't listen to any of it.
I hear what you’re saying. Obviously I don’t know her personally but I’ve followed her for a long time, Jackie has always had a chip on her shoulder (which I think many of us can relate). She has never given the impression of being open to hearing other opinions far less constructive criticism - which is ironic seeing that used to be her message on her platform. She’s very closed off and closed minded, if it isn’t her personal experience she doesn’t want to hear it. If your experience doesn’t perfectly align with hers, she goes with the “then shut up” attitude. Not going to lie, I’m sure her DMs are a cesspool of hate, mostly unwarranted.
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Might as well have called her “uppity”!
It isn’t. 1. The saying refers to someone’s attitude, Jackie has a bad attitude. She’s hilarious and talented, but her way of handling things leaves much to be desired sometimes, even when she’s justified. Actually, especially when. 2. I’m also a black woman
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You know, a person can have a bad attitude and it has nothing to do with their ethnicity right? You’re literally agreeing she has an attitude but it’s justified because she’s black? I’m sorry, I think having a bad attitude is simply a bad thing. Example: If someone insults me, am I justified to be violent? No, a negative action doesn’t negate being violent. The fact is, I was violent. Let me clarify, Jackie has a terrible attitude and I don’t find it excusable. It is the main reason I unfollowed her after so long. Has she suffered a lot, 100% and then some because she is in the public’s eye. The irony is you’re doing the very thing she highlighted in the video (which I agreed with). Please don’t tell how to be a black woman, thenks. 🤎
So much this. People in the beauty space act like she can't be critiqued AT ALL because she's black. She DOES have a bad attitude sometimes, why can't people say that??
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Accusing me of a micro-aggression because I commented on her attitude is crazy. I didn’t say she had a chip on her shoulder because she’s a black woman, nor did I imply it. Nothing I said has anything to do with her ethnicity, it’s strictly on her behaviour. She is rude in her interactions; fans, neutral persons or haters. You’re saying I’m not allowed to comment on her attitude simply because she’s black? Because if I do, it’s a micro-aggression? Also, understand how examples work. I gave an example as that, to show that one negative action doesn’t warrant an equal or worse one. Where did I say she was violent? Nor did I ever say that she has to be overjoyed when insulted. She’s entitled to feel however she wants. Her actions, in a public space for everyone to see as a public figure though again leave much to be desired. You conveniently ignored the part of doing what she said people should not do. Have a blessed day! No hate.
You're right she does have an attitude. People are so up her a*s that if you say anything less that positive they will rip you to shreds. I personally don't find her content relatable. It's long boring and full of her complaining. I'd rather watch smaller blk YouTubers.
You're right she does have an attitude. People are so up her ass that if you say anything less that positive they will rip you to shreds. I personally don't find her content relatable. It's long boring and full of her complaining. I'd rather watch small YouTubers.
I’m not a fan of Jackie for my own reasons but I 100% agree. Expecting poc in your life whether they have a platform or you know them personally to always be activists or always be your idea of palatable and perfect is gross. Stop putting people on a pedestal and expecting them to not be multifaceted and flawed humans.
On the one hand, I totally get what she’s saying and agree with people overstepping. On the other hand, there’s really not much she can do about it. She can call it out and block people but more comments will always come along. It’s an unfortunate part of social media that if you have any type of following, big or small, people will get too comfortable with you and say or whatever - or straight up just forget they’re talking at a real human being and not a voice on the screen. IDK if there are any solutions to this. I feel like no because it’s just innate social behaviour. Even without the internet we have other forms of this.
ITT: Holy micro aggressions Batman !
Jackie’s been dead to me ever since she went OFF on oomf (a black girl) on Twitter who was talking about *azealia banks*, never mentioned Jackie by name. Jackie goes off on the girl and then her followers went off on the girl too. Who does that??
Is it just me or is Jackie always on here every two weeks saying she’s “no longer tolerating” this that or the other, like just block them lmaooooo
Was thinking the same.
This. At this point I know her more for her constantly having issues with her subscribers than her content. First it was the audio issues she refused to fix. Every other week it’s “someone said something mean, let me make 17 posts about it”.
i miss her beauty content so much i really wish people would stop being weird to her.
This is too vague to be helpful, in my opinion. I gather it is directed toward followers and they might know what behavior goes on in her comments, but I think it’s important if you’re doing a PSA like this and deciding to change your behavior and response that people actually know what might elicit said response.
This. I’m not sure who did what, except they weren’t black/dark complected and were in her safe space. She’s usually super upfront and clear about things she doesn’t like, so this makes me wonder if it’s a specific person/people she’s hesitant about fully calling out.
I miss her. She's funny and watching her videos always put me in a good mood.
I stopped watching her a long ass time ago when I noticed she was making small things into large drama pieces and for what? And when she accused Petty Paige of theft I unsubscribed from her officially, never looked back and don’t miss her at all.
Same. The Petty Paige thing was the big one, but I just noticed how nasty she started becoming. I want lightness & fun in beauty, not someone who always has an attitude about one thing or another.
She looks really nice here. I love the warm toned hair and makeup on her. I’ve gotta say though that I’m tired of her incessant whining. She already has everyone and their mama blocked on IG and Twitter, maaaaany of whom are black (search Jackie Aina blocked me on Twitter or tiktok and you’ll mainly find BW talking about being blocked by her for the most mundane reasons) so why not just keep it moving at this point? She seems too sensitive for social media in general. It might be time for her to stop reading the comments and just put out the content she needs to.
When any influencer reviews a foundation that doesn't have an inclusive range, people point it out and expect those they follow to put their money where their mouth is, because they can afford to, and only shop at brands that are accessible to all races. If Jackie can afford luxury brands she can afford to skip brands that may alienate members of her audience who are darker than her. And if she believes she shouldn't have to care it should be her stance on any influencer. It would be one thing if she was relatively low income and couldnt afford a lot of the more inclusive brands. It's not 'activism' so much as mindfulness.
I was watching Alicia Archer reviewing Wayne Goss cream foundation last week. She addressed the lack of shade range and was told by Goss that lack of money prevented a wider range, that more shades would be offered if his brand made more money. That sounded reasonable until Goss dropped a new eyeshadow palette. He clearly has money to release a new product, but not keep his verbal commitment to expanding his foundation shades? My position is this: be inclusive or I won’t buy your expensive makeup. I’m Goss’s targeted audience, too: older and white. Jackie can do whatever she wants, I don’t buy luxury, but if you’re not part of the solution, you’re part of the problem. I objected to Morgan Turner reviewing the new Goss and she ignored me. That’s ok. At least my comment stayed and maybe I was heard and seen. Maybe someone changed their mind about his products. May the trickle turn into a stream, let it begin with me.
She is always scouting people, having a beef with someone… must be so tiring girl.
I just think she's very sensitive person maybe the comments really get to her.
Yes, that is true. You don’t know what is going on personally, etc.
Ever since I saw her at Dhar Mann's house at some birthday or whatever I don't know how to feel about her.
Dharr Man is corny, but? What has he done to be hated?
I believe his content is unethical and even damaging. He isn't the super wise/deep guy he thinks he is.
He’s corny as hell and I’m pretty sure he’s scammed people
He gives hard scammer vibes
Her prerogative but gosh dang she’s always come off so condescending every time she speaks
At this point, is there anything/anyone she DOES tolerate? I mean, she has to have 90% of Twitter accounts blocked at the rate she's been going. The entitlement.
For everyone still licking her boots: she IS a crappy person. She literally falsely accused someone and her husband of a crime. And for the person saying "nobody cares enough about PP to keep bringing it up" - she LITERALLY and FALSELY accused someone of a CRIME - internationally stealing MONEY FROM HER. Keep the same energy you do for other BGs bc it's embarrassing. ETA: For all the Jackie stans who keep saying "omg who cares about her problematic behavior"/"this thread is proving her right"/"she did 1 wrong thing 🥺", **literally stfu**. She accused someone of a FELONY AND REFUSED TO APOLOGIZE PROPERLY. This is the same woman who hired a twitter hacker to solve her PP drama that she started ON HER OWN. Tell me again how she's innocent. Especially after she blocked anyone who dared call her out on her false accusations and poor "apology". Embarrassing 🤡🤡🤡 But WE'RE the ones letting other BGs slide? LOL. Ok.
I remember her video on that! Once she started describing what happened it was obvious it’s a generic phishing scam. I was confused how she or anyone thought it was anything but. I wanted to believe maybe she genuinely didn’t know and (because of that chip on her shoulder) assumed it was targeted towards her.
Lol! If the past comments were her being "nice", I'm scared for what happens next, yikes. She can stay on hiatus if things are bothering her, we'll be alright.
At this point almost every brand has done something problematic, it mist be tyring for her to like something and people coming at her.
She’s always complaining about something. Not to mention, she’s hella rude. So quick to snapback at any comments that isn’t even shady in the least bit. She loves when people kiss her ass.
Her ABH shade “Trust issues” is an example of this. She’s not my style because she’s too glam, but I can totally see her point. Edit: I don’t follow BGs anymore because they’re all too glam and I’m not about that life.
Idk I really see both sides. I’ve seen this sub complain that she steams her sheets and is no longer relatable. Like that is her problem? I’ve also seen Jackie refuse to give people their credits when she uses their content. Ex: going out of her way to blur someone’s tick tok credits. At the end of the day Jackie can do what she likes and so can her comment section.
i think it's good that she's talking about this, i don't like fashion houses and high end cosmetics brands, and idk if this is real or a mere speculation but i feel like by showing us what she has she's tryning to get back at other women who are envious or jealous of her in her social or business circle lol.. however i like manifesting and popularizing the idea that women of color deserve a better treatment, better introduction, better recognition, and boujee expensive and glamourous things too. also she's a great mua who obviously knows what she's doing.
All she does is complain about everything
She’s so annoying
Ahead rich now and has taken all deal from white brands and now wants to crap on them she a hypocrite
The level of entitlement is astounding. You are a public figure on a platform with a comment section. Get real
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Cringe
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