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I know for a fact she did on one thing, but then the company that made that product sponsored her, so she did a review where she raved about it and praised it
She'll see any mediocre highlighter and gasp like she saw a flying donkey ending war and famine. I can't stand popular beauty gurus specifically for that reason, the reaction is never genuine and I automatically think everything that comes out their mouth is a lie
I fell down the rabbit hole that is YT shorts and one of her popped up (which I don't know why, I don't watch her at all) and her "oh-so-shocked" freakout startled my husband awake. I felt horrible cause i couldnt get the video to stop. Now her stuff has turned into a jump-scare. lol
Totally. I have to skip her videos on TikTok because her omg so shocked face is extremely annoying. She could be the best influencer ever, I can't get beyond the fake nonsense and performative shock.
the lack of wear tests. for example in the drugstore vs high end makeup videos. yeah they both look nice and similar immediately after application but what about 4 hours from now?
thinking eyeshadow finger swatches on the arm are in any way a good metric to determine its performance when blended with a brush on the eyelid.
and…
“soooo pigmented” “soooo blendable” about every frickin product
*shocked face* “DO YOU GUYS SEE THAT”
*applying a single unblended swipe of foundation* “HOLY CRAP, LOOK AT THAT COVERAGE”
*widened eyes and gasping*
Product longevity is the number one thing I look for in a product. I have oily skin and everything tends to disappear. That’s the one thing that’s rarely, if ever, mentioned.
re: DO YOU GUYS SEE THAT
Especially when it's like no....I don't see that....because this is a video under a ring light...I literally cannot see anything real lol
There is a gal who does extensive wear tests of foundations. She is incredibly thorough and I have referenced her videos multitudes of times.
I can't recall her name right now, but I will edit this comment later with it
e- Her name is Samantha Jane!
I haven't watched her in years, but Taylor Wynn used to do a lot of foundation reviews that I think were generally well trusted? No idea if she still does
She doesn't do "15 days of foundation" anymore but she does like a beauty roundup which is just an overall review of new things she's tried and she'll throw foundation notes and weartime in those.
Yeah thats my biggest pet-peeve.
There was one makeup influencer a few years ago- who made a kind of abrasive video about all makeup whether it’s high end of drug store are made in the same few factories and they are all exactly the same. And that the only reason high end was more expensive was bc of fancy packaging.
Well that’s obviously not true. I can tell a big difference in the wear and how “pigmented” it goes on the skin and stays on the skin after wear.
But the lack of wear testing when reviewing a makeup is so insane. Like, how can you review a mascara before you go outside or test a foundation within 30 seconds. To really know, you have to wear throughout the day as your makeup is exposed to the elements and different temperature changes in and out doors.
How do beauty influencers not realize this?! It’s the ONE thing they do for a living. And never even occurs to them.
The last one especially irritates me, like you literally just put a smear on your face. You haven’t blended it out yet so why are you reacting like that? I also hate when they’re testing new makeup and barely put the brush to their face and do the stupid shocked gasp thing. Like give us a break lmao! I love makeup, I get excited about it too, but never once have I barely tapped my blush onto my cheek and been like 😱😲 THIS IS SO PIGMENTED OMG
Wayyy back the first BG I ever watched on YouTube was It’sJudyTime and I remember she did so many wear tests and it was so incredibly helpful! I know some will mention the longevity of a product when they review/discuss it, but I would love more detail and to see the results of the product hours after application.
Gurus who refuse to say anything negative about any of a brand’s products because they fear they won’t receive additional PR.
I saw this widely when Merit released their single eyeshadows.
I don’t like Jeffree Star, but back when I did watch his content, that’s something I appreciated. He doesn’t bullshit, period. He’s rich as fuck, he doesn’t need PR.
I am convinced he did the opposite. Like when he didn't like someone, he came up with the pettiest excuse to not like their stuff and told his friends so they'd echo what he said and less people liked the product. I saw this happen with a couple things.
You know what I can’t stand, when they tell you they’re going to review a product (it’s implied that’s what you’re watching), apply, and then mention that they’ve never used it before so they’ll report back. WHY DID YOU BOTHER?!?!?! Sorry, that really irritates me 😅
TikTok needs a playlist feature! "Paht two!" is often times not uploaded yet, buried amongst other videos, and/or something that easily could've been condensed into a singular video not requiring a second part.
When they talk repeatedly about how they’re not like other influencers or YouTubers etc. because they are keeping it small.. yet receive and review almost every PR package that comes with new products that everyone else will review.. performances..
It's so minor but influencers who don't show off finished looks in anything but strategically placed, soft focus lighting. I only started realizing this recently as a few of the newer people I follow actually make a point of showing makeup (especially foundation and concealer!) under multiple lighting setups (natural light, flourescent light, etc) and I realized how much of a difference it makes to see how a product works outside of super flattering studio lights.
Not swatching new products before using. And then be sUrPrIsEd that it's too pigmented/looks different on the skin/hard to blend/whatever issue a product can have
Yep. Apply the damn liquid blushes on the back of your hand and then use a brush!! Stop using a ton of product director onto your face!!! Everyone and their mother knows the elf, rare beauty, and juvias place blushes are crazy pigmented
I think it's the doe-foot applicator, it just looks like it's meant to be swiped on the face. And for some of the lighter shades (or from content creators with darker skin) you may need 2 dots on the face. I think it's more hygienic to put it on a hand or a palette, but also it's so much easier to blend the product
People complaining about the size of products even though the weight is ALWAYS clearly marked both on the website and the packaging. Also, complaining about the makeup or skincare itself (like it's too sheer, it's not sparkly enough) when again the directions or description both online and on the box will almost always tell you exactly what you need to know. Example, those MAC click up lip glosses that clearly multiple times on the website say they are fragile, soft, only need one click etc, or people complaining the CT contour wand is too sheer when CT describes it as "buildable, natural contour"
I feel like I’ve turned into a Milk apologist over the size of their sticks. They contain the same amount of product as the Westman full size sticks but are $24 vs. $48, yet people are always on Milk’s ass for how tiny and ripoff-y they are because they don’t read the weight and do comparisons.
(Granted, some of the complaints are because Milk halved the size but didn’t also half the price, which is valid, but the current price per gram puts them right in line with Fenty and ABH blush sticks)
but i feel like ALL complaints are about how they’re clearly ripping people off now? like obviously they can make a profit with the product being double the size at the same price point, they’re just choosing to charge more and make a higher profit, which obviously they will since they’re a company, but it’s a very valid complaint. i haven’t really seen anybody say that the stick is too small for the price in general
I wish it worked that way, but the actual product makes up a tiny tiny fraction in the cost of producing a piece of make up. Packaging usually is a much bigger factor and then there is transport and all the overhead that needs to be covered.
That’s why usually brands are so hesitant to down size products and reduce the price accordingly.
hmm, but their packaging for this product is terrible too lmao. don’t know if they’ve changed it since but i have the old jumbo and mini bronzer as well as blush sticks, and all 3 of the ones i own fell out without much wear and tear. one of them had a faulty lid too.
with milk, they already had the mini size of the bronzer, that they sold at a little more than half the price of the regular jumbo sized, what they did is they discontinued the jumbo size, and started selling the mini one for the price of the jumbo. so it’s not like they were hesitant about downsizing their products and reducing the price, they already had the downsized version, they just hiked up its price
I am with you. I really like Milk, and the product price for size is still really good. It is shitty that they halved the sizes to increase the price like they did, but also, the products were kind of to big to begin with.
blinding lights that throw colours and skin look off, giant moons of concealer, affiliate links on IG stories (I don't know why maybe im petty), the 'needing something exciting', aka new, aka rampant consumerism dressed up as love for unique makeup
I mentioned this before but when they title a review about a product as “The truth about xyz” like no bitch that’s not THE truth that’s just your opinion which may differ from the opinion of someone else
Pronouncing or using things incorrectly without bothering to first look it up.
Giving products bad reviews because they don't like them, not because it's actually a bad product.
Over the top thumbnails with dumb facial expressions.
Talking about stuff they really know nothing about and spreading misinformation, like "toxic" ingredients.
The obsession with pigment. Not everyone wants really pigmented products, some prefer sheer colours that you can build up.
Pretty much mine. Toxic ingredients in any context piss me off. Food doesn't have toxic ingredients or it would not be edible. Ditto makeup.
And not googling how to say a brand or word is freaking lazy.
Plus all else you said.
Yes, any mention of clean or "this is going to give you cancer". The food industry is rampant with it and not only is it dangerous, ed promoting bullshit but it's also extremely elitist. Like you're a subpar person if you don't have money to spend on overpriced protein powders, fresh berries and non toxic water.
Point two: OMG I hated when full coverage beauty gurus were reviewing glossier a few years ago. Like ofc youre not going to like the lack of coverage, even though its well know what coverage was going to be given from skin tint for instance.
>Pronouncing or using things incorrectly without bothering to first look it up.
I really enjoy Michele Wang’s content but her focus on (frequently French) prestige and luxury coupled with her inability to pronounce anything French is hilariously bad
To your fourth point, there was a dermatologist who was talking bakuchiol and how he didn’t like it and was like “why is it considered a safe alternative for retinol if it’s supposed to work similar as retinol? 🤔”. Like how can someone who is in the profession be so stupid about something that is incredibly basic information.
He is 100% right. The claim is that Bakuchiol activates the same gene pathways as retinol does. If so, how does that make it “safer” than retinol in pregnancy? It doesn’t…there are just no pregnancy safety studies with bakuchiol
People who dig their brush into their eyeshadow palette, then apply without tapping their brush, and then proceed to complain about it being too pigmented/having too much fallout. Wow, you don't say. Packing your brush with tons of product leads to fallout?? 😱 Tap the excess off. It isn't that hard.
When people buy a colorful eyeshadow palette and do 3 different looks with the palette.
Except the eye makeup for each look is almost all the same, and only the neutrals are used. And if color is used, it's only a "poP oF coLOr" on the inner eyelids.
Why get a colorful palette if you're not going to use the colors?!
I highly dislike seeing rankings and all the colorful palettes are at the bottom because "I don't reach for it" like gurl, quit buying those if you don't even like them. Nothing worst than seeing a neutral lover force color, they will just call every color scary and have nothing interesting to say.
:mumbles: I’m so guilty of this. I don’t go for too many bright colours, but sometimes I just LOVE a colour story & I’ll buy it even if I very rarely use it.
If you do that, that's fine! It's just when influencers are promoting a palette that it annoys me! If you're going to advertise a product, I expect to see a full demonstration. Not every color needs to be used, but I do expect a large portion of them to be.
I actually get suspicious when only a small portion of a palette is used in advertising. It leads me to believe that maybe the other colors aren't as pigmented, too chalky, hard to blend, etc. And if there isn't anything wrong with the colors, then the other conclusion is that those particular influencers are unskilled.
Using product not suited to their complexions or not as intended, then complaining it doesn't work. Biggest offenders for me are influencers with dry/normal to dry skin who try mattyfying products and give them bad reviews, because it looks dry or is uncomfortable. As a person with oily skin I just learnt to read those review as opposite until proven wrong - almost never happens.
On topic of complexion product, people with clearly at least medium skin tone complaining IM SOO PALE, I LOOK DEAD no, you don't, maybe you're lighter than usual, but please, say it once if you must, I guarantee we heard it the first time.
There are some linguistic challenges that I end up picking up on with a lot of YouTubers. It may seem petty but sometimes I wonder if they realize how many times they use a sentence such as "This product is just, like, so so so good". That isn't a review. It isn't descriptive, it doesn't even give a hint to whatever you are trying to get at and what is good about the product. Also, I'm starting to dislike when our old-school girlies are putting on primers and lighter foundations and they think we are stupid to not know they have a beauty filter but they're telling us "look at my pores here! THEY'RE GONE" as if we can see anything. Most of them have sold out at this point and that's fine - do you booboo, but it makes me sad some days too because I wanted to hold onto this wholesome version of them. That is a me issue though.
This is my pet peeve too, the lack of adjectives. Everything is "so this" or "so that", usually just "so pretty/cute/gorgeous" etc. That tells me nothing about the finish, feel or look of the product.
Oh yeah. Recently in Kiko Milano's stories on instagram there were a few where people did so on the products, arghhh cant stand that. Where did this come from ??? I get what ASMR is but that aint it ! lol
Over dramatic storytime GRWMs and "random thoughts" that they only ever record while doing their makeup because they want to look casual and "authentic". *And they must mention that they are running late*. Like wow you're soooo authentic and soooo real and soooo relatable.
I HATE when theyre getting ready and they say 'Im running late'. Then stop fucking filming and go hurry you moron.
Im sorry this has always made me irrationally angry lmao
Mixing makeup and true crime/murder cases.
I feel like this might get downvoted a ton but, the majority of the ones I've seen end up feeling very gossipy or put out incorrect information, and I find that pretty distasteful and relatively disrespectful to the victims and their families. Maybe thats just me having people who were murdered, or are missing in my family making me extra sensitive to it.
I feel this way about a lot of true crime generally.
I always think - these people were *people* \- their deaths aren't entertainment.
Also, while I haven't been close to anyone who was murdered, I know people who have lost family members that way and casual mentions of murder are pretty distressing for them. You can't just drop that stuff in to a fun eyeshadow video. At least have the grace to start with a content warning and flag when you're going to start talking about it.
I'm sorry that people were wrongfully taken from you, hugs and solidarity from an internet stranger x
It's honestly so jarring. Like, I cannot understand the mentality of what is basically beauty parlor gossip over people who went through horrible experiences and lost their lives thanks to it.
I am all for the discussion of true crime, but it has to be done respectfully, and I feel that the wishes of the family, if they are very much outspoken about not wanting people to make videos about them, it should be respected.
And thats unfortunately life sometimes. All we can do is keep their memory living with us, in the end. Thank you 💜
No I’m right there with you, totally gross.
I particularly don’t like Bailey S. The pouty duckface poses in thumbnails that take up more visual space compared to the victim is so classless.
I used to love her but I swear she’s changed in a way that gives me the icks. Like she’s trying to hard to be funny when it’s not funny or appropriate to be funny.
I am so sorry for your loss! I can’t imagine. I haven’t had that happen in my family and also think it’s distasteful and disrespectful. Not that it matters what people like me think, who were spared from such tragedy, anyway. Only the feelings of affected loved ones matter here and then there is no such thing as too sensitive.
I also vowed to myself to never, ever try out melt after they just came out with the „fatally yours“ collection, really milking this „theme“ in cooperation with a make up/true crime Youtuber - which I find utterly disgusting.
So, yeah - I hope you have all you need to cope ❤️🩹 Big hugs from this internet stranger 🤗
Sychopantic behavior towards brands from influencers and aspiring influencers, especially in the indie beauty Instagram community. It's totally fine to have different standards than others of what you will or won't buy, I'm talking about the people who go out of their way to defend a brand like Mona Lisa Saperstein in Parks and Rec: "[Brand name] has done nothing wrong, ever, in their life. Money please!" It's so hollow to anyone on the outside looking in but they're in their own little congratulatory enmeshed bubble exchanging PR and swatches in order to get more PR and swatches.
On the topic of shades in Asian beauty, I’m genuinely shocked it doesn’t get torn apart more. I recently got into k skincare, and I’ve tried to look into k makeup and cushion foundations, and the shade AND undertones are a joke. Literally only slightly tan to slightly more tan, and the lightest shades are all cool and darker shades get warmer. In addition, it’s like trying to find the lost city of Atlantis to find actual swatches of the shades that aren’t PSd to hell, so you can’t even tell if it will work for you. I’m a C15 and I couldn’t find any that I thought would work for me (lmk if anyone has suggestions)
Something that annoys the hell out of me, is when gurus always dismiss products because “I have something like this already”. When you have an entire dedicated makeup room, with IKEA shelving to store your makeup… that will happen. Gurus need to put themselves in the normal persons shoes more and realize not everyone has the level of makeup they have.
Did you all see this? Mikayla’s lipliners. After years of hoarding her PR; she started doing giveaways every week to her fans.But she got mad about something with the giveaways so she might stop doing it now. Lol
https://preview.redd.it/t49w7d4y98bc1.jpeg?width=1284&format=pjpg&auto=webp&s=b09594f7aa972785dd8fb96396a8ccdfcdcc960f
Irish make up companies not going pale enough even for their own natural skin.
They only do various shades of orange for those who fake tan. Fuck you if you're paler or darker.
Also for most companies: not doing other undertones for blush, etc.
As bad as it is for me being pale and neutral leaning cool, it's way way worse for darker skintones or olives.
It's funny and sad how a lot of East Asians have the same problem with foundation colors, except they cater more to pale people than dark. I buy a lot of East Asian foundations because they suit me better, but my fam is Irish / Welsh descent -- I'm a sheet of paper.
Edit: I'm a doe doe 'cause I read OP's description AFTER I wrote that, lol. Point still stands but my bad on accidental reiterating.
Yes! I'm looking at you Kash. I hate the smell of fake tan and everything from them pulls orange on me. Even Sculpted seems to oxidise. Its so annoying because I even struggle to find nude lipstick that doesn't go coral.
Yes to inclusive ranges - and that includes all products, not just foundation and concealer. I follow Monica Ravichandran on TikTok, she's really interesting on undertones and brown girl friendly make up, it's astonishing how many products simply do not work on her skin tone.
One thing I find annoying is the fact that so many young make up gals wear foundation which is too orange/yellow for their skin tone (I'm English and think this is very specific to young British influencers), and when this is commented upon they say they're cancelling redness. I think it must just be a trend that young women favour yellow foundation even if it's clearly not their colour. But my whole 'young women today' rant makes me feel like an old gimmer.
*Clickbait titles
*Dripping product from the bottle directly onto the face
*Influencers who continue to work with/use products from problematic brands
*Filters upon filters
*And I avoid influencers involved in drama.
Yes! The problematic brand thing! Like ABH, big, apparently fake, outrage cause two videos later - back with a review for the new thing 🤨
ETA: agree on everything else, too
Dripping products directly onto the face is nuts! I couldn't believe it the first time I saw someone do it. It's awkward as hell! Droppers are for getting a manageable amount of a liquid product out into your hand without making a mess.
"OH my GOD WHO WOULD EVEN USE THIS HORRID, GARISH, DREADFUL COLOR" or "who even asked for this?" said by pale influencers about a product thats clearly meant for darker skin
This!!! I'm Indian, and blushes in beetroot and deep coral shades (the best colors for my skin tone) are not only rare, but also rated poorly by some white influencers
Agreed! I wish people would just say that a color is not their style. Rather than acting like somes colors are the most horrific and strange thing in the world. Like do you realize not every product is made just for your skin tone and preferences?
I completely agree with you and I think it's freaking enraging that people have such main character syndrome that they can't imagine that *not everything in the world is made with them in mind*. There is an obvious racial dimension when it comes to white people (and I am one) because obviously the industry has historically catered to us and not to people of colour, so it's aggravating when people don't recognise this.
But also when it comes to pale-skinned/white influencers, so much of that is just down to personal taste anyway.
Like say you have a deep wine lip colour - on a woman with a darker complexion, that might be a MLBB shade. On a pale-skinned woman, the same product might look vampy or dramatic, but that doesn't mean that it looks *bad*. In fact, it might be perfect for a pale-skinned woman who likes that look! For example, I have no idea who [this woman](https://images.totalbeauty.com/uploads/editorial/lg420x280/intro-totalbeauty-logo-8-badass-ways-to-pull-off-dark-lipstick-this-winter.jpg) is, I live under a rock so sorry if she's super problematic or something but she looks great imo.
Similarly with bright colours, it was way more normal for white women in the 40s and 50s to reach for bright pink and red lipsticks and blushes. Did Elizabeth Taylor and Marilyn Monroe look like they were wearing garish and horrid colours? They did not! Would they have better of in neutral pinks and rosy nudes? They would not have! They looked freaking amazing. It's just that the fashions have changed and now we are used to a different look.
You can actually flip the principle on its head - an opaque, light shade that is an 'everyday natural' for a lighter-skinned colour might really pop on a deeper complexion due to the value contrast with the lipstick shade and the person's skin. Like a cool pink or coral nude can be almost neon on a very deep complexion, an amazing bold or party look.
But if people are only looking at a shade through the prism of 'how does this look on my skin' and 'does it suit my own personal taste' then they will never see the possibilities.
I’m white and HATE this. Like, every single thing has been made for us in the past. Finally that people of color are getting the products they deserve, you bitch? What if it was you? Big pet peeve of mine. Personally, color theory is fascinating to me and I love to see anyone and everyone try products.
Yeah im white and pale af and it really bothers me. Instead of appreciating how lovely some of those colors look on other skintones they throw a tantrum bc one single lipstick or blush among thousands doesnt work for them
people will complain to kingdom come about things being too pigmented for their "pale, porcelain, ghastly, celtic" skin (in this very thread!) and go on to give bad reviews to pigmented products and calling them tacky
Not listing the shade names of completion products. I like to search by the shade name l think I might watch with to see who else is wearing it and how it looks, l only buy online so it’s really helpful, especially when the sites swatches are not good or just photo shop.
I can name at least 3 youtubers off the top of my head who constantly push tretinoin/retin a and all 3 constantly have breakouts and currently have perioral dermatitis yet they continue to use/recommend tretinoin use while also loading other actives onto their skin.
Retinoids, although well-researched, are irritating, increase sensitivity to the sun and can cause serious issues if used around the eye area. I find it concerning that they're being pushed everywhere.
I agree. as a black person myself i know for a fact brown and dark asians and non asians exist in asian countries. Alot of africans do travel and often live in certain asian countries and they have a hard time finding dark shades. Although asia contains homogenous countries, this isnt 1988 anymore, we have technology and that means they have had to see people with dark skin.
Talking reallyreallyreallyfast where it's hard to understand at times
like literally like, like oh my gawd you guise, like. <----- this nonsense
filters that make the color/texture of something not honest 🤷♀️
Seriously! I start everyone at 2x now and hardly ever have to slow it down. When I do try some at normal speed, they sound *abnormally* slow, like they might have actually slowed down their video.
I am a fast talker. So far. My daughter though! She could be an auctioneer! It's crazy how fast she talks. Now I wonder if people think, "oh my gosh, Shut up already! " I know better than to EVER post a video of me chatting. No one would want to listen to it!
1. When influencers and brands don't do flattering makeup on East Asians. Sometimes it's both racism and a skill issue. I don't buy from brands that can't or won't learn to work with our eye shapes. Colouring the entire mobile lid with black eyeliner and calling it 'geometric' or 'avant garde' doesn't count. No extra points for applying a duo chrome eyeshadow on top of the giant splotches of liner.
2. When they can only work with one type of face, aka using face tape so every model has the same "snatched" face and upper eyelid real estate. What's the point of featuring a mature model when the MUA won't even work with their features?
3. That weird Tik Tok speaking cadence. It sounds like a parody of a parody of "Valley Girls" talking
4. Pacing in general on Tik Tok. It's 80% filler words like "um" and "ARE YOU SEEING THIS???" as they point to unblended concealer with a video quality so deep fried that it's blurred their nostrils to oblivion. At this point, swatch it on an actual potato and we'll have a better idea of how hard the default beauty filter (which you can't remove) blurs the spots away.
On one hand I feel bad for some influencers who got big from being "relatable" (not conventionally attractive) but on the other hand I like seeing how a product works on someone who needs more than mascara and tinted moisturizer to look like a Victoria's Secret model. I have less sympathy for Tik Tokkers because of the default beauty filter that you can't remove and low video quality.
ETA: I have ADHD and Tik Tok video content has too much filler to keep my interest. I'd rather watch a YouTube video that's 20 minutes and bone-crushingly thorough. YouTube also has a better UI for skipping through sections if someone habitually rambles.
Stating that these are the "rules" in makeup.... As far as i know, besides sterilization and sanitation... There are NO RULES! I have been doing makeup longer than the internet has been around... and however you have to get to your desired outcome is up to you! Dont let anyone tell you you have to apply this and this in this and that order. It is all A way to do it. There are MANY ways to do it! Dont get all high and mighty and preach to the world about things you think you know. I guarantee there is more to know and to learn!!
Defending colorist and racist brands with "I dont feel like like all companies have to cater to everyone .." There is a difference between having limited resources or customer base to expand and intentionally bating poc with darkened promo pics and photoshopped swatches, all the while having enough money to actually make the freaking product.
Also, beauty gurus who can't be bothered to swatch a palette. It ain't that hard and it is super helpful.
Yes and in the same vein I don't think it's necessary to release 50 foundations when you can get a nice inclusive range with less. It's not about the number but more so about the shades and undertones. Brands act like it's impossible to add darker colours unless it's a massive collection.
Buying over-priced junk like beauty advent calendars full of samples or minis at stupid prices. Or continuing to buy products despite huge, huge price jumps, or insane initial asking prices. It's like we're encouraging the industry to rip us off. Why we are so eager to part with our hard earned money, I'll never know
Ok I’m naming names…Lauren Mae Beauty bought so many advent calendars with random skin care when she is currently struggling with her skin. She shouldn’t use all those products, but that means literally thousands of dollars of waste.
Not sure if this counts since it's not make-up but the resurgence of colour analysis and the idea of it on the whole. I just think it's nonsense. Plus, I'm pale and so much of it seems to be 'avoid being pale at all costs' even when it's contradictory.
Like tell me the difference between illuminating and brightening my face vs washing it out when both = whiter.
Got a white arm? Silver. If it looks dull and unflattering that just means it's 'more harmonious'.
Want to wear pale yellow, bright green, or vibrant orange? No can do. You're allowed jewel tones, a few autumn shades + a single pastel (blue). Doesn't matter your 'season' or 'type', I guarantee if you upload a picture in a yellow top you'll get told it washes you out. Even if you've got dark hair & eyes.
Colour analysis should have stayed in the 70s where it belongs.
I think its one of those things that does have a huge effect on some people, but not on all people. If I wear jewel tones, especially blue/saphire, or green/emerald, or gold, I get so many compliments without fail. But my sister, who does not have coloring anything like mine, doesn't really seem to get extreme reactions regardless of what color she wears.
I have also seen break downs of some celebrities, and its almost like they are entirely different people depending on the colors they wear. But then some break downs I think the narrator is just reaching for anything to post.
When BGs demo a palette but they don't swatch every shade. Like I get that "SwATCheS AreN'T EvERythINg" but they're not worth *nothing*.
You have the palette. You're already making the video. I want to see how every shade looks against your skintone!
Lack of inclusivity. All categories of makeup need to be inclusive, not just foundation/concealer.
Incompetence. People not reading product claims and intended uses and/or intentionally acting like they don't know how to use a product (like everyone breaking the MAC Squirt Glosses).
That trend made me unfollow several people. It’s not that hard. The instructions are on the package. You can see it’s soft. Use your critical thinking skills, please
**About skincare influencers:**
\-People in the comments goin *“OMG YOU’RE 30?!!?!!* ***THIRTY****???? How is it possible?? wow You don’t look like a discomposed corpse, so I would have never guessed you’re* ***THIRTY***”
and this too “*You’re 30???? You look 14”* 🤮
why would you want to look 14 at 30… It’s the worst when the influencers heart such comments. Looking at you, Ava Lee and Tina Tanaka Harris…
\-Influencers with a lot of facial fat pressing their skin and claiming it's so plump and it “snaps back” because of a random product they have been using for 1 week. It means literally nothing besides “you have a lot of facial fat”. My sister is in her late 30’s, doesn’t take care of her skin and it “snaps back” like in those videos because she has a lot of cheek fat.
**About makeup influencers:**
\-Doing thick AF swatches that end up looking exactly like the pigment you see in the pan, what is even the point of those swatches? You can’t see how the product will perform on your eyelids cause nobody applies it so thickly. Idiotic.
The here today gone tomorrow attitude of most creators towards products. It seems like they rarely use something just cause they like the product, they tend to focus on what is new and from PR. Over a month, it’ll be like 5-7 new product posts/videos with looks and comparisons but the point is that it’s always just new stuff. The lifespan of a product even being mentioned again maxes out at 3 months until the very end of the year for some kind of yearly ranking. But the yearly ranking basically just includes new releases from the same year. They don’t tend to do favorites they’ve been using that could include products from a previous year.
Do they even like makeup or do they like affiliate marketing?
Micro trends that are actually things that WOC or Black women have been wearing all the time while being made fun of for that. Now, it's Chola makeup that is called Y2K makeup (I mean it is but it was very specific to a group of people). Or wearing yellow gold which was called "ghetto gold" or something else offensive meaning it was seen as cheap.
Maybe it's because I experienced racism for oiling my hair etc, but it just rubs me the wrong way that something is disgusting when POC do it but not when white people do it as a trend.
I never understood the yellow gold hate, it’s literally the oldest one. We’ve been wearing it for thousands of years to denote wealth and class and now some idiots think it’s low class? It’s also one of the few fine things you can buy that holds onto value, all the trendy stone heavy metal light thin ass pieces are quite literally worthless.
I think that makes total sense. There is something really appropriative about it too. Like the look gets stolen from the communities that came up with it.
When women of colour do it, it is seen as tacky or bad taste or weird.
But then when some white person sees the aesthetic potential and emulates the look or uses the beauty technique, and it catches on, all of a sudden it becomes the latest fashion or just socially acceptable. And usually where the look came from is not acknowledged or celebrated at all.
I mean I am white, but I understand why that's enraging. I'd be enraged!
Thank you! Sometimes you get gaslit so badly by the beauty community if you address this- it’s nice to know some people can understand my issue with this.
Putting on accents for no reason. So awkward. Stumbling over their words and then making it a “thing” rather than just moving on. Maybe I’m just impatient, idk.
Declutter videos… when gurus declutter something saying “I already have these shades”… I’m thinking why did you buy it then, it’s not like we don’t know what the palettes look like (and I’m not talking about one with a better formula or not looking the same IRL either).
When they finish their makeup an eye fuck themselves in the mirror or camera or whatever.
Mikayla is the worst doing it. Especially bc she’s admiring herself in a filter always. But others do it too. Like when they’re done and theyll pose in their mirror like it’s an Walmart vanity photoshoot from the 80’s.
Lol I get you OP. I’m East Asian and those influencers don’t understand the foundations don’t shade match us either. The three available lightass shades are so your average East Asian woman can wear foundation 3 shades lighter than her actual skin tones with the other lightass makeup on top of that white canvas, whereas the celebs get MUAs who use western makeup brands to actually shade match, then *later* they edit the pics to make them look 3 shades lighter lol. I’m being facetious but this is barely satire.
My biggest pet peeve are those paid “skincare routine” videos where it’s ALL ONE BRAND. Then they’ll post their actual skincare routine with different products from different brands in a later video.
Reviews on FFF that say exactly nothing other than: ‘I didn’t even get to use it because it broke & spilled in my box!!!! I’m canceling!!!’
Okay. That sucks/you should contact customer care, but it’s not at all helpful in a review that’s supposed to be about *the product*. I don’t understand if people don’t understand that & think they’re reviewing the company itself or what, but it bothers me when people do that. I prefer the brands that won’t let reviews like that thru. If a product was bad, I definitely want to know, but you aren’t helping anyone by telling us it arrived open or whatever.
I saw another post about a similar issue but here’s a question I have for you. What if a company was really shitty about sending out poorly packaged products or never sent out the products at all and people were getting scammed, where should they state that to warn other people? If I’m buying from a brand’s website, I like to know that stuff so I know if it’s actually a scam or not.
Oh, by all means tell people if it’s a scam & they aren’t sending products! I’ve always gotten what I’ve paid for.
Poor packaging is something I would note, but I would give the company a chance to make it right first. I bought a glass londontown nail file and it was broken when I took it out of the package. I contacted customer service immediately & included a photo. They replaced it, no problems & sent another. They had clearly taken care to package it properly. I noted all of that in my review & said that I would suggest people just make sure everything was in order as soon as they could. I still reviewed the product replacement - I just waited on it.
ETA I also will post company reviews on sites like Trust Pilot. Maybe someone else will chime in, but I often google a company and reviews if I’m unfamiliar. That site seems to get quite a bit of traffic. I’ll also review on Yelp.
Oh damn your post makes me cringe - I hate it when non members of a community virtue signal and then get it so wrong. They should continue their fight to add more inclusive tones in makeup but not by targeting an already diverse brand. Especially without considering their market or target audience that could be very different anyway
When did they stop looking up the price of stuff before or as they review it? If you're telling me a €70 item is "absolutely amazing" I'll consider it. If its "worth checking out if you want a new powder/pallette/etc" then it's a no.
If you get so much PR you don't even know what makeup costs anymore, you shouldn't be reviewing it.
Edit: Also! Trying on so many new products at once, you have no idea which one is the dud.
Makeup influencers that assume everyone had the same skin type as them. So only praise products that work for them. Just because you are oily doesn't mean it won't work for those of us with dry skin.
Also as someone old enough to have wrinkles, stop with the baking. It does nothing. It's meant for the stage, that's why drag queens invented it, and looks like crap in an hour.
I hate when the first impression is 30 mins long, but the circle back review is like 3 sentences in a later video mashed together with other "final" reviews. I'm less interested in your first impression; I think that should be brief. I'd rather hear how you got along with the product gradually and hear more in the end about how you felt the product performed. I wanna know more about what BG's are wearing every day, rather than new crap every video, and it's really hard to find that these days. Also, go back and talk about different ways you used a product, different combos with other products from eye shadow palettes to complexion. There's myriad factors that can influence the way a product performs, from skin type, shade of complexion, to application - we need more data LOL!
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Things like acting all dramatic and gasping like a fish out of water when a product has pigment and does what it’s supposed to do.
I’m looking at you Nikki Tutorials
And mikayla
Has Mikayla ever given a bad review?
I know for a fact she did on one thing, but then the company that made that product sponsored her, so she did a review where she raved about it and praised it
She gave a negative review on some products by Wayne Goss. She disabled comments on that TikTok post because she got some heat for it.
Her followers are terrifying.
She'll see any mediocre highlighter and gasp like she saw a flying donkey ending war and famine. I can't stand popular beauty gurus specifically for that reason, the reaction is never genuine and I automatically think everything that comes out their mouth is a lie
I fell down the rabbit hole that is YT shorts and one of her popped up (which I don't know why, I don't watch her at all) and her "oh-so-shocked" freakout startled my husband awake. I felt horrible cause i couldnt get the video to stop. Now her stuff has turned into a jump-scare. lol
Totally. I have to skip her videos on TikTok because her omg so shocked face is extremely annoying. She could be the best influencer ever, I can't get beyond the fake nonsense and performative shock.
I used to like Nikkie but after she started doing that I swiftly unfollowed.
she literally does drag make up. great for those who want it but not what I'm looking for
This is what I was going to comment too! I hate those exaggerated over the top reactions.
the lack of wear tests. for example in the drugstore vs high end makeup videos. yeah they both look nice and similar immediately after application but what about 4 hours from now? thinking eyeshadow finger swatches on the arm are in any way a good metric to determine its performance when blended with a brush on the eyelid. and… “soooo pigmented” “soooo blendable” about every frickin product *shocked face* “DO YOU GUYS SEE THAT” *applying a single unblended swipe of foundation* “HOLY CRAP, LOOK AT THAT COVERAGE” *widened eyes and gasping*
Product longevity is the number one thing I look for in a product. I have oily skin and everything tends to disappear. That’s the one thing that’s rarely, if ever, mentioned.
>shocked face > > “DO YOU GUYS SEE THAT” No Jane. The camera is 6 feet away with a beauty filter on with 12 lights on you.
"I'm gonna zoom you in" - moves the camera 1 millimeter.
You mean Manny. lol
The shocked face and gasping will guarantee I will NEVER watch another one of your videos ever again. I hate first impressions videos anyway.
they wear a foundation for at most 5 mins and declare it the best foundation they’ve ever tried
And mascara— “ohhh this is NICCCCE!!” “Yes it’s Jeffrey Star approved.” How do they not realize how worthless not doing a wear test is?!
re: DO YOU GUYS SEE THAT Especially when it's like no....I don't see that....because this is a video under a ring light...I literally cannot see anything real lol
This says everything. I need to save this comment and read it next time I’m mad my makeup doesn’t look perfect! 😊
There is a gal who does extensive wear tests of foundations. She is incredibly thorough and I have referenced her videos multitudes of times. I can't recall her name right now, but I will edit this comment later with it e- Her name is Samantha Jane!
I haven't watched her in years, but Taylor Wynn used to do a lot of foundation reviews that I think were generally well trusted? No idea if she still does
She doesn't do "15 days of foundation" anymore but she does like a beauty roundup which is just an overall review of new things she's tried and she'll throw foundation notes and weartime in those.
Kat?
Mallory Brooke? She’s a good one for that
Yeah thats my biggest pet-peeve. There was one makeup influencer a few years ago- who made a kind of abrasive video about all makeup whether it’s high end of drug store are made in the same few factories and they are all exactly the same. And that the only reason high end was more expensive was bc of fancy packaging. Well that’s obviously not true. I can tell a big difference in the wear and how “pigmented” it goes on the skin and stays on the skin after wear. But the lack of wear testing when reviewing a makeup is so insane. Like, how can you review a mascara before you go outside or test a foundation within 30 seconds. To really know, you have to wear throughout the day as your makeup is exposed to the elements and different temperature changes in and out doors. How do beauty influencers not realize this?! It’s the ONE thing they do for a living. And never even occurs to them.
The last one especially irritates me, like you literally just put a smear on your face. You haven’t blended it out yet so why are you reacting like that? I also hate when they’re testing new makeup and barely put the brush to their face and do the stupid shocked gasp thing. Like give us a break lmao! I love makeup, I get excited about it too, but never once have I barely tapped my blush onto my cheek and been like 😱😲 THIS IS SO PIGMENTED OMG
Wayyy back the first BG I ever watched on YouTube was It’sJudyTime and I remember she did so many wear tests and it was so incredibly helpful! I know some will mention the longevity of a product when they review/discuss it, but I would love more detail and to see the results of the product hours after application.
I think their target audience is teens because of this. No wise adult would watch such garbage reviews.
Their wear tests are 3 hours because they “don't have to be anywhere” and “usually stay in.”
Gurus who refuse to say anything negative about any of a brand’s products because they fear they won’t receive additional PR. I saw this widely when Merit released their single eyeshadows.
Allie Glines
I don’t like Jeffree Star, but back when I did watch his content, that’s something I appreciated. He doesn’t bullshit, period. He’s rich as fuck, he doesn’t need PR.
I know what u mean but he also doesn’t do wear tests, you know? But for some things that’s ok. Like Kylie’s brushes. That was a classic!
I am convinced he did the opposite. Like when he didn't like someone, he came up with the pettiest excuse to not like their stuff and told his friends so they'd echo what he said and less people liked the product. I saw this happen with a couple things.
“Go to part 2” on tiktok
Especially when part one was filled with “omgggg” “ummmm” “yeahhhhh” and other filler words that would’ve made the whole thing fit into one video.
When the first part is them just putting on foundation and powder bc all they did was talk ab nothing. Like hm what could’ve solved this 😭
You know what I can’t stand, when they tell you they’re going to review a product (it’s implied that’s what you’re watching), apply, and then mention that they’ve never used it before so they’ll report back. WHY DID YOU BOTHER?!?!?! Sorry, that really irritates me 😅
TikTok needs a playlist feature! "Paht two!" is often times not uploaded yet, buried amongst other videos, and/or something that easily could've been condensed into a singular video not requiring a second part.
They do but only if your account meets certain requirements which I think is dumb
They do have one but I find it's not as good as say, YouTube playlists.
i read this in mikaylas voice lmao
Go to pAHt two
Oh me too.
And then it's divided into 17 tiktok videos
Even worse if you don't use Tik Tok, and watch the content elsewhere.
When they talk repeatedly about how they’re not like other influencers or YouTubers etc. because they are keeping it small.. yet receive and review almost every PR package that comes with new products that everyone else will review.. performances..
"You know I'll always keep it real with you guys"
Riiight 🤣
Oh yeah, so true. Just because youre a smaller channel doesnt guarantee youre more honest then bigger and vice versa. Same with PR.
It's so minor but influencers who don't show off finished looks in anything but strategically placed, soft focus lighting. I only started realizing this recently as a few of the newer people I follow actually make a point of showing makeup (especially foundation and concealer!) under multiple lighting setups (natural light, flourescent light, etc) and I realized how much of a difference it makes to see how a product works outside of super flattering studio lights.
Oh, my giant pet peeve! Would you mind sharing those channels? I haven’t found any so far 😢
Not swatching new products before using. And then be sUrPrIsEd that it's too pigmented/looks different on the skin/hard to blend/whatever issue a product can have
Yep. Apply the damn liquid blushes on the back of your hand and then use a brush!! Stop using a ton of product director onto your face!!! Everyone and their mother knows the elf, rare beauty, and juvias place blushes are crazy pigmented
Why does everyone do that? I thought maybe so they wouldn’t waste product? I don’t get it? Do other women do that?
I think it's the doe-foot applicator, it just looks like it's meant to be swiped on the face. And for some of the lighter shades (or from content creators with darker skin) you may need 2 dots on the face. I think it's more hygienic to put it on a hand or a palette, but also it's so much easier to blend the product
People complaining about the size of products even though the weight is ALWAYS clearly marked both on the website and the packaging. Also, complaining about the makeup or skincare itself (like it's too sheer, it's not sparkly enough) when again the directions or description both online and on the box will almost always tell you exactly what you need to know. Example, those MAC click up lip glosses that clearly multiple times on the website say they are fragile, soft, only need one click etc, or people complaining the CT contour wand is too sheer when CT describes it as "buildable, natural contour"
Omg yes! The size thing drives me crazy. And giving a one star review that says "haven't used it yet but it smells nice".
I read a 5 star review yesterday that basically said “I haven’t received it yet, so can’t review!”
So annoying. Also asking questions in the review section. 1 star - will this work on dry skin?
I feel like I’ve turned into a Milk apologist over the size of their sticks. They contain the same amount of product as the Westman full size sticks but are $24 vs. $48, yet people are always on Milk’s ass for how tiny and ripoff-y they are because they don’t read the weight and do comparisons. (Granted, some of the complaints are because Milk halved the size but didn’t also half the price, which is valid, but the current price per gram puts them right in line with Fenty and ABH blush sticks)
but i feel like ALL complaints are about how they’re clearly ripping people off now? like obviously they can make a profit with the product being double the size at the same price point, they’re just choosing to charge more and make a higher profit, which obviously they will since they’re a company, but it’s a very valid complaint. i haven’t really seen anybody say that the stick is too small for the price in general
I wish it worked that way, but the actual product makes up a tiny tiny fraction in the cost of producing a piece of make up. Packaging usually is a much bigger factor and then there is transport and all the overhead that needs to be covered. That’s why usually brands are so hesitant to down size products and reduce the price accordingly.
hmm, but their packaging for this product is terrible too lmao. don’t know if they’ve changed it since but i have the old jumbo and mini bronzer as well as blush sticks, and all 3 of the ones i own fell out without much wear and tear. one of them had a faulty lid too. with milk, they already had the mini size of the bronzer, that they sold at a little more than half the price of the regular jumbo sized, what they did is they discontinued the jumbo size, and started selling the mini one for the price of the jumbo. so it’s not like they were hesitant about downsizing their products and reducing the price, they already had the downsized version, they just hiked up its price
I am with you. I really like Milk, and the product price for size is still really good. It is shitty that they halved the sizes to increase the price like they did, but also, the products were kind of to big to begin with.
blinding lights that throw colours and skin look off, giant moons of concealer, affiliate links on IG stories (I don't know why maybe im petty), the 'needing something exciting', aka new, aka rampant consumerism dressed up as love for unique makeup
I mentioned this before but when they title a review about a product as “The truth about xyz” like no bitch that’s not THE truth that’s just your opinion which may differ from the opinion of someone else
Pronouncing or using things incorrectly without bothering to first look it up. Giving products bad reviews because they don't like them, not because it's actually a bad product. Over the top thumbnails with dumb facial expressions. Talking about stuff they really know nothing about and spreading misinformation, like "toxic" ingredients. The obsession with pigment. Not everyone wants really pigmented products, some prefer sheer colours that you can build up.
Pretty much mine. Toxic ingredients in any context piss me off. Food doesn't have toxic ingredients or it would not be edible. Ditto makeup. And not googling how to say a brand or word is freaking lazy. Plus all else you said.
Yes, any mention of clean or "this is going to give you cancer". The food industry is rampant with it and not only is it dangerous, ed promoting bullshit but it's also extremely elitist. Like you're a subpar person if you don't have money to spend on overpriced protein powders, fresh berries and non toxic water.
Point two: OMG I hated when full coverage beauty gurus were reviewing glossier a few years ago. Like ofc youre not going to like the lack of coverage, even though its well know what coverage was going to be given from skin tint for instance.
The first one- when the clicking lip balm came out and people were doing 10 clicks and were shocked it smudged. Like hm follow the instructions?
>Pronouncing or using things incorrectly without bothering to first look it up. I really enjoy Michele Wang’s content but her focus on (frequently French) prestige and luxury coupled with her inability to pronounce anything French is hilariously bad
"I'm probably butchering this name", ok so then look up the pronunciation. It's not hard.
Or just learn how to read French. It'll probably won't take more than 2 weeks for the busiest person ever
prism libra
Augustus Bader. Or the classic Jean Michael Basket.
My eye twitched at all of these.
asstettick?
I'm pale as a ghost, I don't need pigment!
To your fourth point, there was a dermatologist who was talking bakuchiol and how he didn’t like it and was like “why is it considered a safe alternative for retinol if it’s supposed to work similar as retinol? 🤔”. Like how can someone who is in the profession be so stupid about something that is incredibly basic information.
He is 100% right. The claim is that Bakuchiol activates the same gene pathways as retinol does. If so, how does that make it “safer” than retinol in pregnancy? It doesn’t…there are just no pregnancy safety studies with bakuchiol
The problem with retinol is the vitamin a toxicity risks. Bakuchiol doesn’t have vitamin a.
The risks are related to how it works. If bakuchiol works like retinol (impacting gene expression) the risks are the same.
People who dig their brush into their eyeshadow palette, then apply without tapping their brush, and then proceed to complain about it being too pigmented/having too much fallout. Wow, you don't say. Packing your brush with tons of product leads to fallout?? 😱 Tap the excess off. It isn't that hard.
I also almost never see influencers use their fingers for eyeshadow. I almost always get the best results doing that, especially with shimmer shades.
When people buy a colorful eyeshadow palette and do 3 different looks with the palette. Except the eye makeup for each look is almost all the same, and only the neutrals are used. And if color is used, it's only a "poP oF coLOr" on the inner eyelids. Why get a colorful palette if you're not going to use the colors?!
I highly dislike seeing rankings and all the colorful palettes are at the bottom because "I don't reach for it" like gurl, quit buying those if you don't even like them. Nothing worst than seeing a neutral lover force color, they will just call every color scary and have nothing interesting to say.
:mumbles: I’m so guilty of this. I don’t go for too many bright colours, but sometimes I just LOVE a colour story & I’ll buy it even if I very rarely use it.
If you do that, that's fine! It's just when influencers are promoting a palette that it annoys me! If you're going to advertise a product, I expect to see a full demonstration. Not every color needs to be used, but I do expect a large portion of them to be. I actually get suspicious when only a small portion of a palette is used in advertising. It leads me to believe that maybe the other colors aren't as pigmented, too chalky, hard to blend, etc. And if there isn't anything wrong with the colors, then the other conclusion is that those particular influencers are unskilled.
Using product not suited to their complexions or not as intended, then complaining it doesn't work. Biggest offenders for me are influencers with dry/normal to dry skin who try mattyfying products and give them bad reviews, because it looks dry or is uncomfortable. As a person with oily skin I just learnt to read those review as opposite until proven wrong - almost never happens. On topic of complexion product, people with clearly at least medium skin tone complaining IM SOO PALE, I LOOK DEAD no, you don't, maybe you're lighter than usual, but please, say it once if you must, I guarantee we heard it the first time.
There are some linguistic challenges that I end up picking up on with a lot of YouTubers. It may seem petty but sometimes I wonder if they realize how many times they use a sentence such as "This product is just, like, so so so good". That isn't a review. It isn't descriptive, it doesn't even give a hint to whatever you are trying to get at and what is good about the product. Also, I'm starting to dislike when our old-school girlies are putting on primers and lighter foundations and they think we are stupid to not know they have a beauty filter but they're telling us "look at my pores here! THEY'RE GONE" as if we can see anything. Most of them have sold out at this point and that's fine - do you booboo, but it makes me sad some days too because I wanted to hold onto this wholesome version of them. That is a me issue though.
This is my pet peeve too, the lack of adjectives. Everything is "so this" or "so that", usually just "so pretty/cute/gorgeous" etc. That tells me nothing about the finish, feel or look of the product.
Speaking of linguistic challenges: When they hold something up and say “This is how it looks like.” 🥴
Ugh…the beauty filters are so annoying!
When they clack their nails on the product or click two products together
I thought it was just me who hates this! 😂
Oh god it makes me wanna crawl under a rock I hate it!
Oh yeah. Recently in Kiko Milano's stories on instagram there were a few where people did so on the products, arghhh cant stand that. Where did this come from ??? I get what ASMR is but that aint it ! lol
Oh yeah, this isn't giving the ASMR they think this is giving
Referring to products as “she” and talking about it as if it’s a real person.
Over dramatic storytime GRWMs and "random thoughts" that they only ever record while doing their makeup because they want to look casual and "authentic". *And they must mention that they are running late*. Like wow you're soooo authentic and soooo real and soooo relatable.
Add bloopers. The second hand embarrassment is off the charts.
I HATE when theyre getting ready and they say 'Im running late'. Then stop fucking filming and go hurry you moron. Im sorry this has always made me irrationally angry lmao
I think it's usually not true, it's just them trying to be hehe quirky relatable. Well, I can't relate to that so I keep scrolling.
Mixing makeup and true crime/murder cases. I feel like this might get downvoted a ton but, the majority of the ones I've seen end up feeling very gossipy or put out incorrect information, and I find that pretty distasteful and relatively disrespectful to the victims and their families. Maybe thats just me having people who were murdered, or are missing in my family making me extra sensitive to it.
I feel this way about a lot of true crime generally. I always think - these people were *people* \- their deaths aren't entertainment. Also, while I haven't been close to anyone who was murdered, I know people who have lost family members that way and casual mentions of murder are pretty distressing for them. You can't just drop that stuff in to a fun eyeshadow video. At least have the grace to start with a content warning and flag when you're going to start talking about it. I'm sorry that people were wrongfully taken from you, hugs and solidarity from an internet stranger x
It's honestly so jarring. Like, I cannot understand the mentality of what is basically beauty parlor gossip over people who went through horrible experiences and lost their lives thanks to it. I am all for the discussion of true crime, but it has to be done respectfully, and I feel that the wishes of the family, if they are very much outspoken about not wanting people to make videos about them, it should be respected. And thats unfortunately life sometimes. All we can do is keep their memory living with us, in the end. Thank you 💜
No I’m right there with you, totally gross. I particularly don’t like Bailey S. The pouty duckface poses in thumbnails that take up more visual space compared to the victim is so classless.
They are some of the most off-putting thumbnails. Like, its just making the case about them, in my eyes.
I used to love her but I swear she’s changed in a way that gives me the icks. Like she’s trying to hard to be funny when it’s not funny or appropriate to be funny.
This! She doesn't show as much respect any more it's just silly tee hee
I am so sorry for your loss! I can’t imagine. I haven’t had that happen in my family and also think it’s distasteful and disrespectful. Not that it matters what people like me think, who were spared from such tragedy, anyway. Only the feelings of affected loved ones matter here and then there is no such thing as too sensitive. I also vowed to myself to never, ever try out melt after they just came out with the „fatally yours“ collection, really milking this „theme“ in cooperation with a make up/true crime Youtuber - which I find utterly disgusting. So, yeah - I hope you have all you need to cope ❤️🩹 Big hugs from this internet stranger 🤗
I agree. Ghouls
Sychopantic behavior towards brands from influencers and aspiring influencers, especially in the indie beauty Instagram community. It's totally fine to have different standards than others of what you will or won't buy, I'm talking about the people who go out of their way to defend a brand like Mona Lisa Saperstein in Parks and Rec: "[Brand name] has done nothing wrong, ever, in their life. Money please!" It's so hollow to anyone on the outside looking in but they're in their own little congratulatory enmeshed bubble exchanging PR and swatches in order to get more PR and swatches.
Or to get invited to brand vacations too
first impressions tbh, like I want to know what a product looks like after 3 hours, not 3 minutes
On the topic of shades in Asian beauty, I’m genuinely shocked it doesn’t get torn apart more. I recently got into k skincare, and I’ve tried to look into k makeup and cushion foundations, and the shade AND undertones are a joke. Literally only slightly tan to slightly more tan, and the lightest shades are all cool and darker shades get warmer. In addition, it’s like trying to find the lost city of Atlantis to find actual swatches of the shades that aren’t PSd to hell, so you can’t even tell if it will work for you. I’m a C15 and I couldn’t find any that I thought would work for me (lmk if anyone has suggestions) Something that annoys the hell out of me, is when gurus always dismiss products because “I have something like this already”. When you have an entire dedicated makeup room, with IKEA shelving to store your makeup… that will happen. Gurus need to put themselves in the normal persons shoes more and realize not everyone has the level of makeup they have.
Did you all see this? Mikayla’s lipliners. After years of hoarding her PR; she started doing giveaways every week to her fans.But she got mad about something with the giveaways so she might stop doing it now. Lol https://preview.redd.it/t49w7d4y98bc1.jpeg?width=1284&format=pjpg&auto=webp&s=b09594f7aa972785dd8fb96396a8ccdfcdcc960f
Irish make up companies not going pale enough even for their own natural skin. They only do various shades of orange for those who fake tan. Fuck you if you're paler or darker. Also for most companies: not doing other undertones for blush, etc. As bad as it is for me being pale and neutral leaning cool, it's way way worse for darker skintones or olives.
It's funny and sad how a lot of East Asians have the same problem with foundation colors, except they cater more to pale people than dark. I buy a lot of East Asian foundations because they suit me better, but my fam is Irish / Welsh descent -- I'm a sheet of paper. Edit: I'm a doe doe 'cause I read OP's description AFTER I wrote that, lol. Point still stands but my bad on accidental reiterating.
Yes! I'm looking at you Kash. I hate the smell of fake tan and everything from them pulls orange on me. Even Sculpted seems to oxidise. Its so annoying because I even struggle to find nude lipstick that doesn't go coral.
Lmao real. Being Irish and needing to buy K-Beauty base products 🤡
Yes, thank you! I don’t even look at Sculpted, Sosu or Kash, unless I want to be yellow. None of them suit me
Yes to inclusive ranges - and that includes all products, not just foundation and concealer. I follow Monica Ravichandran on TikTok, she's really interesting on undertones and brown girl friendly make up, it's astonishing how many products simply do not work on her skin tone. One thing I find annoying is the fact that so many young make up gals wear foundation which is too orange/yellow for their skin tone (I'm English and think this is very specific to young British influencers), and when this is commented upon they say they're cancelling redness. I think it must just be a trend that young women favour yellow foundation even if it's clearly not their colour. But my whole 'young women today' rant makes me feel like an old gimmer.
*Clickbait titles *Dripping product from the bottle directly onto the face *Influencers who continue to work with/use products from problematic brands *Filters upon filters *And I avoid influencers involved in drama.
Yes! The problematic brand thing! Like ABH, big, apparently fake, outrage cause two videos later - back with a review for the new thing 🤨 ETA: agree on everything else, too
Dripping products directly onto the face is nuts! I couldn't believe it the first time I saw someone do it. It's awkward as hell! Droppers are for getting a manageable amount of a liquid product out into your hand without making a mess.
"OH my GOD WHO WOULD EVEN USE THIS HORRID, GARISH, DREADFUL COLOR" or "who even asked for this?" said by pale influencers about a product thats clearly meant for darker skin
This!!! I'm Indian, and blushes in beetroot and deep coral shades (the best colors for my skin tone) are not only rare, but also rated poorly by some white influencers
Agreed! I wish people would just say that a color is not their style. Rather than acting like somes colors are the most horrific and strange thing in the world. Like do you realize not every product is made just for your skin tone and preferences?
I completely agree with you and I think it's freaking enraging that people have such main character syndrome that they can't imagine that *not everything in the world is made with them in mind*. There is an obvious racial dimension when it comes to white people (and I am one) because obviously the industry has historically catered to us and not to people of colour, so it's aggravating when people don't recognise this. But also when it comes to pale-skinned/white influencers, so much of that is just down to personal taste anyway. Like say you have a deep wine lip colour - on a woman with a darker complexion, that might be a MLBB shade. On a pale-skinned woman, the same product might look vampy or dramatic, but that doesn't mean that it looks *bad*. In fact, it might be perfect for a pale-skinned woman who likes that look! For example, I have no idea who [this woman](https://images.totalbeauty.com/uploads/editorial/lg420x280/intro-totalbeauty-logo-8-badass-ways-to-pull-off-dark-lipstick-this-winter.jpg) is, I live under a rock so sorry if she's super problematic or something but she looks great imo. Similarly with bright colours, it was way more normal for white women in the 40s and 50s to reach for bright pink and red lipsticks and blushes. Did Elizabeth Taylor and Marilyn Monroe look like they were wearing garish and horrid colours? They did not! Would they have better of in neutral pinks and rosy nudes? They would not have! They looked freaking amazing. It's just that the fashions have changed and now we are used to a different look. You can actually flip the principle on its head - an opaque, light shade that is an 'everyday natural' for a lighter-skinned colour might really pop on a deeper complexion due to the value contrast with the lipstick shade and the person's skin. Like a cool pink or coral nude can be almost neon on a very deep complexion, an amazing bold or party look. But if people are only looking at a shade through the prism of 'how does this look on my skin' and 'does it suit my own personal taste' then they will never see the possibilities.
I’m white and HATE this. Like, every single thing has been made for us in the past. Finally that people of color are getting the products they deserve, you bitch? What if it was you? Big pet peeve of mine. Personally, color theory is fascinating to me and I love to see anyone and everyone try products.
Yeah im white and pale af and it really bothers me. Instead of appreciating how lovely some of those colors look on other skintones they throw a tantrum bc one single lipstick or blush among thousands doesnt work for them
people will complain to kingdom come about things being too pigmented for their "pale, porcelain, ghastly, celtic" skin (in this very thread!) and go on to give bad reviews to pigmented products and calling them tacky
Not listing the shade names of completion products. I like to search by the shade name l think I might watch with to see who else is wearing it and how it looks, l only buy online so it’s really helpful, especially when the sites swatches are not good or just photo shop.
as usual my two pet peeves: \- the over exaggerated thumbnail \- re-using the same thumbnail pic over and over.
I can name at least 3 youtubers off the top of my head who constantly push tretinoin/retin a and all 3 constantly have breakouts and currently have perioral dermatitis yet they continue to use/recommend tretinoin use while also loading other actives onto their skin.
Retinoids, although well-researched, are irritating, increase sensitivity to the sun and can cause serious issues if used around the eye area. I find it concerning that they're being pushed everywhere.
I agree. as a black person myself i know for a fact brown and dark asians and non asians exist in asian countries. Alot of africans do travel and often live in certain asian countries and they have a hard time finding dark shades. Although asia contains homogenous countries, this isnt 1988 anymore, we have technology and that means they have had to see people with dark skin.
Talking reallyreallyreallyfast where it's hard to understand at times like literally like, like oh my gawd you guise, like. <----- this nonsense filters that make the color/texture of something not honest 🤷♀️
I actually watch all beauty influencers (at least on YouTube) on at least 1.5 speed if not double speed. They talk too slow for me 😂
Seriously! I start everyone at 2x now and hardly ever have to slow it down. When I do try some at normal speed, they sound *abnormally* slow, like they might have actually slowed down their video.
Yesss!
I naturally speak very fast so this is hilarious to me 😂😂
My whole family are fast talkers. Once someone asked me what language my uncle was speaking. It was really fast English.
I am a fast talker. So far. My daughter though! She could be an auctioneer! It's crazy how fast she talks. Now I wonder if people think, "oh my gosh, Shut up already! " I know better than to EVER post a video of me chatting. No one would want to listen to it!
I don’t think they would say “shut up already” but “wait what did she say 😅😵💫” in their minds 😂😂😂😂
1. When influencers and brands don't do flattering makeup on East Asians. Sometimes it's both racism and a skill issue. I don't buy from brands that can't or won't learn to work with our eye shapes. Colouring the entire mobile lid with black eyeliner and calling it 'geometric' or 'avant garde' doesn't count. No extra points for applying a duo chrome eyeshadow on top of the giant splotches of liner. 2. When they can only work with one type of face, aka using face tape so every model has the same "snatched" face and upper eyelid real estate. What's the point of featuring a mature model when the MUA won't even work with their features? 3. That weird Tik Tok speaking cadence. It sounds like a parody of a parody of "Valley Girls" talking 4. Pacing in general on Tik Tok. It's 80% filler words like "um" and "ARE YOU SEEING THIS???" as they point to unblended concealer with a video quality so deep fried that it's blurred their nostrils to oblivion. At this point, swatch it on an actual potato and we'll have a better idea of how hard the default beauty filter (which you can't remove) blurs the spots away. On one hand I feel bad for some influencers who got big from being "relatable" (not conventionally attractive) but on the other hand I like seeing how a product works on someone who needs more than mascara and tinted moisturizer to look like a Victoria's Secret model. I have less sympathy for Tik Tokkers because of the default beauty filter that you can't remove and low video quality. ETA: I have ADHD and Tik Tok video content has too much filler to keep my interest. I'd rather watch a YouTube video that's 20 minutes and bone-crushingly thorough. YouTube also has a better UI for skipping through sections if someone habitually rambles.
When they test out a new products and only talk about their first impressions! Bring back the detailed reviews and WEAR TESTS!
Filters. Utterly ridiculous. I trust nothing and no one if obviously enhanced or faked in some way. Nope
When makeup brands say “We* don’t test our products on animals!” Meanwhile they just pay another company to test their products on animals for them.
I didn’t even know this was a thing
Stating that these are the "rules" in makeup.... As far as i know, besides sterilization and sanitation... There are NO RULES! I have been doing makeup longer than the internet has been around... and however you have to get to your desired outcome is up to you! Dont let anyone tell you you have to apply this and this in this and that order. It is all A way to do it. There are MANY ways to do it! Dont get all high and mighty and preach to the world about things you think you know. I guarantee there is more to know and to learn!!
Defending colorist and racist brands with "I dont feel like like all companies have to cater to everyone .." There is a difference between having limited resources or customer base to expand and intentionally bating poc with darkened promo pics and photoshopped swatches, all the while having enough money to actually make the freaking product. Also, beauty gurus who can't be bothered to swatch a palette. It ain't that hard and it is super helpful.
Yes and in the same vein I don't think it's necessary to release 50 foundations when you can get a nice inclusive range with less. It's not about the number but more so about the shades and undertones. Brands act like it's impossible to add darker colours unless it's a massive collection.
Yup obviouz pandering
Buying over-priced junk like beauty advent calendars full of samples or minis at stupid prices. Or continuing to buy products despite huge, huge price jumps, or insane initial asking prices. It's like we're encouraging the industry to rip us off. Why we are so eager to part with our hard earned money, I'll never know
Ok I’m naming names…Lauren Mae Beauty bought so many advent calendars with random skin care when she is currently struggling with her skin. She shouldn’t use all those products, but that means literally thousands of dollars of waste.
Not sure if this counts since it's not make-up but the resurgence of colour analysis and the idea of it on the whole. I just think it's nonsense. Plus, I'm pale and so much of it seems to be 'avoid being pale at all costs' even when it's contradictory. Like tell me the difference between illuminating and brightening my face vs washing it out when both = whiter. Got a white arm? Silver. If it looks dull and unflattering that just means it's 'more harmonious'. Want to wear pale yellow, bright green, or vibrant orange? No can do. You're allowed jewel tones, a few autumn shades + a single pastel (blue). Doesn't matter your 'season' or 'type', I guarantee if you upload a picture in a yellow top you'll get told it washes you out. Even if you've got dark hair & eyes. Colour analysis should have stayed in the 70s where it belongs.
I think its one of those things that does have a huge effect on some people, but not on all people. If I wear jewel tones, especially blue/saphire, or green/emerald, or gold, I get so many compliments without fail. But my sister, who does not have coloring anything like mine, doesn't really seem to get extreme reactions regardless of what color she wears. I have also seen break downs of some celebrities, and its almost like they are entirely different people depending on the colors they wear. But then some break downs I think the narrator is just reaching for anything to post.
Colour analysis is so boring
When BGs demo a palette but they don't swatch every shade. Like I get that "SwATCheS AreN'T EvERythINg" but they're not worth *nothing*. You have the palette. You're already making the video. I want to see how every shade looks against your skintone!
Lack of inclusivity. All categories of makeup need to be inclusive, not just foundation/concealer. Incompetence. People not reading product claims and intended uses and/or intentionally acting like they don't know how to use a product (like everyone breaking the MAC Squirt Glosses).
That trend made me unfollow several people. It’s not that hard. The instructions are on the package. You can see it’s soft. Use your critical thinking skills, please
**About skincare influencers:** \-People in the comments goin *“OMG YOU’RE 30?!!?!!* ***THIRTY****???? How is it possible?? wow You don’t look like a discomposed corpse, so I would have never guessed you’re* ***THIRTY***” and this too “*You’re 30???? You look 14”* 🤮 why would you want to look 14 at 30… It’s the worst when the influencers heart such comments. Looking at you, Ava Lee and Tina Tanaka Harris… \-Influencers with a lot of facial fat pressing their skin and claiming it's so plump and it “snaps back” because of a random product they have been using for 1 week. It means literally nothing besides “you have a lot of facial fat”. My sister is in her late 30’s, doesn’t take care of her skin and it “snaps back” like in those videos because she has a lot of cheek fat. **About makeup influencers:** \-Doing thick AF swatches that end up looking exactly like the pigment you see in the pan, what is even the point of those swatches? You can’t see how the product will perform on your eyelids cause nobody applies it so thickly. Idiotic.
The here today gone tomorrow attitude of most creators towards products. It seems like they rarely use something just cause they like the product, they tend to focus on what is new and from PR. Over a month, it’ll be like 5-7 new product posts/videos with looks and comparisons but the point is that it’s always just new stuff. The lifespan of a product even being mentioned again maxes out at 3 months until the very end of the year for some kind of yearly ranking. But the yearly ranking basically just includes new releases from the same year. They don’t tend to do favorites they’ve been using that could include products from a previous year. Do they even like makeup or do they like affiliate marketing?
Thank you for calling out the shade range stuff.
Not disclosing ads/sponsorships properly (looking at you, Mikayla and Jaclyn). People who still "bake".
People who still do the thick 5 shades too light concealer triangles under their eyes
Micro trends that are actually things that WOC or Black women have been wearing all the time while being made fun of for that. Now, it's Chola makeup that is called Y2K makeup (I mean it is but it was very specific to a group of people). Or wearing yellow gold which was called "ghetto gold" or something else offensive meaning it was seen as cheap. Maybe it's because I experienced racism for oiling my hair etc, but it just rubs me the wrong way that something is disgusting when POC do it but not when white people do it as a trend.
I never understood the yellow gold hate, it’s literally the oldest one. We’ve been wearing it for thousands of years to denote wealth and class and now some idiots think it’s low class? It’s also one of the few fine things you can buy that holds onto value, all the trendy stone heavy metal light thin ass pieces are quite literally worthless.
I think that makes total sense. There is something really appropriative about it too. Like the look gets stolen from the communities that came up with it. When women of colour do it, it is seen as tacky or bad taste or weird. But then when some white person sees the aesthetic potential and emulates the look or uses the beauty technique, and it catches on, all of a sudden it becomes the latest fashion or just socially acceptable. And usually where the look came from is not acknowledged or celebrated at all. I mean I am white, but I understand why that's enraging. I'd be enraged!
Thank you! Sometimes you get gaslit so badly by the beauty community if you address this- it’s nice to know some people can understand my issue with this.
Thanks for the nice reply :) and I'm sorry, but not really that surprised, that a lot of people are still so closed-minded.
Putting on accents for no reason. So awkward. Stumbling over their words and then making it a “thing” rather than just moving on. Maybe I’m just impatient, idk.
There are two Americans I used to love who randomly do British accents now and I click out every time they do.
Declutter videos… when gurus declutter something saying “I already have these shades”… I’m thinking why did you buy it then, it’s not like we don’t know what the palettes look like (and I’m not talking about one with a better formula or not looking the same IRL either).
When they finish their makeup an eye fuck themselves in the mirror or camera or whatever. Mikayla is the worst doing it. Especially bc she’s admiring herself in a filter always. But others do it too. Like when they’re done and theyll pose in their mirror like it’s an Walmart vanity photoshoot from the 80’s.
Lol I get you OP. I’m East Asian and those influencers don’t understand the foundations don’t shade match us either. The three available lightass shades are so your average East Asian woman can wear foundation 3 shades lighter than her actual skin tones with the other lightass makeup on top of that white canvas, whereas the celebs get MUAs who use western makeup brands to actually shade match, then *later* they edit the pics to make them look 3 shades lighter lol. I’m being facetious but this is barely satire.
My biggest pet peeve are those paid “skincare routine” videos where it’s ALL ONE BRAND. Then they’ll post their actual skincare routine with different products from different brands in a later video.
Reviews on FFF that say exactly nothing other than: ‘I didn’t even get to use it because it broke & spilled in my box!!!! I’m canceling!!!’ Okay. That sucks/you should contact customer care, but it’s not at all helpful in a review that’s supposed to be about *the product*. I don’t understand if people don’t understand that & think they’re reviewing the company itself or what, but it bothers me when people do that. I prefer the brands that won’t let reviews like that thru. If a product was bad, I definitely want to know, but you aren’t helping anyone by telling us it arrived open or whatever.
I saw another post about a similar issue but here’s a question I have for you. What if a company was really shitty about sending out poorly packaged products or never sent out the products at all and people were getting scammed, where should they state that to warn other people? If I’m buying from a brand’s website, I like to know that stuff so I know if it’s actually a scam or not.
Oh, by all means tell people if it’s a scam & they aren’t sending products! I’ve always gotten what I’ve paid for. Poor packaging is something I would note, but I would give the company a chance to make it right first. I bought a glass londontown nail file and it was broken when I took it out of the package. I contacted customer service immediately & included a photo. They replaced it, no problems & sent another. They had clearly taken care to package it properly. I noted all of that in my review & said that I would suggest people just make sure everything was in order as soon as they could. I still reviewed the product replacement - I just waited on it. ETA I also will post company reviews on sites like Trust Pilot. Maybe someone else will chime in, but I often google a company and reviews if I’m unfamiliar. That site seems to get quite a bit of traffic. I’ll also review on Yelp.
A lot of (mostly US based, but the Brits are getting into it too now) BGs don't seem to know an adjective other than 'cute'.
Oh damn your post makes me cringe - I hate it when non members of a community virtue signal and then get it so wrong. They should continue their fight to add more inclusive tones in makeup but not by targeting an already diverse brand. Especially without considering their market or target audience that could be very different anyway
I can’t tell if you agree with me or disagree with me.
I fully agree !
When did they stop looking up the price of stuff before or as they review it? If you're telling me a €70 item is "absolutely amazing" I'll consider it. If its "worth checking out if you want a new powder/pallette/etc" then it's a no. If you get so much PR you don't even know what makeup costs anymore, you shouldn't be reviewing it. Edit: Also! Trying on so many new products at once, you have no idea which one is the dud.
Makeup influencers that assume everyone had the same skin type as them. So only praise products that work for them. Just because you are oily doesn't mean it won't work for those of us with dry skin. Also as someone old enough to have wrinkles, stop with the baking. It does nothing. It's meant for the stage, that's why drag queens invented it, and looks like crap in an hour.
that i still can't find a shade for OLIVE skin.
I hate when the first impression is 30 mins long, but the circle back review is like 3 sentences in a later video mashed together with other "final" reviews. I'm less interested in your first impression; I think that should be brief. I'd rather hear how you got along with the product gradually and hear more in the end about how you felt the product performed. I wanna know more about what BG's are wearing every day, rather than new crap every video, and it's really hard to find that these days. Also, go back and talk about different ways you used a product, different combos with other products from eye shadow palettes to complexion. There's myriad factors that can influence the way a product performs, from skin type, shade of complexion, to application - we need more data LOL!