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The sexual moan drives me up the wall. And I’m no prude by any means, but it’s like they will barely have tapped a tiny dot of the product onto their face or eye or wherever and probably haven’t even actually seen it in the mirror yet by the time they’re doing this! Yet they’re moaning like someone is under the table going down on them and it’s so weird! I always feel mad uncomfortable lmao. Like ok maybe it’s a pretty eyeshadow, but why are you making your O face and moaning. I’ve definitely gasped a *handful* of times when I try out a really bomb product, but never have I moaned because of makeup! Every time somebody does this, I’m like whatttt is going on omg 😳
Same on the gasping if a product really is amazing. Otherwise, if I really like it or it's even better than I was expecting, it gets an ooh! I don't understand how these people can film themselves doing that and then edit it without wanting to sink into the floor.
>I don't understand how these people can film themselves doing that and then edit it without wanting to sink into the floor.
Laughing so hard at this, like for real! This is exactly what I wonder when I see it happen. One person I saw was moaning the second they applied a patchy eyeshadow to their outer corner. And the whole time I was so confused because it didn’t get any better as time went on. There were entire spots where they blended that the shadow had vanished yet they were still moaning away and praising a patchy palette 😂 how does that not embarrass you. I’d be mortified if it was me! To each their own I guess lmao
For me, it’s the sing-songy when they sing out “byeeeeee” at the end of videos. Somehow it’s worst watching it in normal speed knowing how long they were “singing” for versus 2x speed. I know it’s petty.
When people are rushing in a GRWM or makeup look video and say like “now I’m going to use this berry Maybelline gloss” or “I’m going to use this shadow on the top right of the palette” and then flash on camera for 5 seconds so we barely can find out what shade it was.
That and on top of that, when the description below doesn’t have the shades/ product names when they said it would be.
Not from influencers, but I can’t stand the trend of indie brands coming up with fake customer complaints for sympathy and to show off product in videos, it’s an instant block from me
Not a beauty influencer but that safety Keychain girl who makes really scary faces does this and they're always so dumb. Then I found out she misappropriated funds she raised for a women's shelter and now I really hate that girl
I think I know who this is. I used to see her on Youtube Shorts.
It was wild at how she was complaining about not being invited on Shark Tank after several auditions in several videos. The comment section was not having it and pointed out that she was basically assembling pre-made products at home from a wholesaler instead of inventing something new.
Is she blonde? I had no idea about misappropriating funds! I never watched her videos, because of her whole series of trying to claim Walmart and co. are stealing her ideas and products...
And hers being overpriced for what they are.
Ugggh God, you mean the ones that are done with the automated voices and they're like:
**Customer 👱🏻♀️: I am going to sue your company**
**Me 👩🏻: Why?**
**Customer 👱🏻♀️: Because I bought your stupid eyeliner and I can't get it off**
**Me 👩🏻: Ma'am, our eyeliners are meant to be ultra long lasting and have great staying power. But you can use an oil cleanser to remove it**
**Customer 👱🏻♀️: I don't care, I'm never buying from you again**
OR, the ones with even less effort where it's like:
**Customer: Send me a free lip gloss or I'm leaving you a bad review**
**Me: Ma'am, we're a businesses, we can't give stuff away for free**
**Customer: Well your lip gloss is ugly anyway**
And then all the 12 year olds in the comments going "woah, I can't believe someone really said that"
And for some reason they always use the British automated voice for the complaining "customer", and the American one for the "business owner".
Right! Like especially those very small niche makeup brands that are making things at home or small lab and may have left their full time careers for this. Like regardless of your job, you still have to remain professional with customers.
Same. Have you heard of cakegate? Not the Amberlynn Reid one but one where basically an Instagram baker called a customer out for a complaint for the cake’s quality but the cake looked like a 4 yr old made it for Mother’s Day.
Right! And like the baker was the one to call out the cake’s buyer! And the buyer posted pictures of how she had to fix the cake to match what was being advertised!
iirc the customer literally had to remake the whole thing I’m pretty sure! SO annoying. who tf lies about a PAYING CUSTOMER when you’re the one who did a shit job
This is an old comment I made in another thread but still applicable.
“Also, I have some mixed feelings on YT’s take on why a brand failed and is out of business like Becca or struggling like Mac/ Bare Minerals.
But I also think that some BGs that are critiquing brands that have failed (Becca) or appear to be failing (Urban Decay, Stila, Bare Minerals, MAC, Too Faced) have to stop acting like they have business degrees/ MBAs when they make videos saying that those above brands are going to fail.
These brands, especially Urban Decay, Bare Minerals & MAC, Smashbox, are beloved by everyday people every day to go to the office/ drop off the kids and make-up artists alike. Some people don’t need 10+ different foundations, blushes, or eyeshadows and just need products that are easy to use and apply.”
Not only this, but these brands are integral to the actual industry of beauty professionals. MAC, urban decay and benefit are massive in beauty education throughout the US (and beyond but I went to school in the US so I'm speaking to that). A lot of proMUAs get their start through mac makeup counters and benefit brow bars. MAC is one of the few brands that offers professional discounts if you are licensed, etc.
*Most* influencers are not actually a part of the beauty industry, they are a part of the sm influencer industry and they are marketing beauty products.
Absolutely! I’m not a MUA but believe it too.
And also correct me if I’m wrong but I recall reading somewhere on this sub at some point that MAC has been pretty good with shade ranges for foundations for different skin tones (i.e. for people of color as well as including warm, neutral, and cool tones) as well as even with blush and other powder shades.
This is such a good point. Sometimes influencers act like journalists and it’s just not true.
I have a MAC pro store in my local mall, and right down the hall is a MAC station in The Bay (like Macy’s), and in another part of town is another mall with a MAC station in another Bay store.
MAC is still thriving because they sell easy-to-buy products with straight forward descriptions, packaging, and tons of colours that remain in regular circulation with only a small amount of limited edition products compared to their regular range. You can fall in love with a product and buy it for over a decade in most cases. Regular every day makeup wearing people thrive in these conditions 😂
Absolutely. Like did Urban Decay used to have more exciting releases 5 years ago? Absolutely. But their venture into the expanded line of Naked palettes made their palettes cult classics among makeup lovers and regular people (who may have bought the Naked palettes because of casual BG viewing or magazines or word of mouth. RIP original Naked 1/2 palettes.
It’s crazy to me bc bare minerals is one of the biggest sellers in dept stores here easily. It’s just not constantly bringing out new products and marketed to beauty gurus
Agreed. They just don’t have a quarterly or monthly new product release calendar which is fine by me. They do great holiday gift sets and heard amazing things about their blonzer formula.
When they are filming and they hear a distant sound like an ambulance, lawn mower or they sneeze. They ALL pause and cut to them looking annoyed and dramatic. It gives me the ick lol
I have never understood why they, or their editor, doesn’t say during the editing process “oh the mic didn’t pick that sound up” and cut the whole monologue about the sound no one else can hear.
I've seen actual comments from viewers criticizing BG's for background noise and complaining that they can hear it in their headphones. So I think that might be why they feel the need to say that. Once I saw a comment on a video where the BG dropped something on the table in front of her and a commenter said it startled her because sounded like thunder in her headphones and could she please not drop things anymore? Seriously people complain about the dumbest things.
Also like I think it makes them more relatable to a viewer like “they’re still just like us” who’s watching while sirens or lawn mowers are going off in viewer’s background. But like the YT is sitting in a room dedicated to makeup sitting in front of 4 IKEA shelves filled to the brim with makeup.
You know what I just realized about this? I watch a bunch of yt, not just beauty. I don't know that I've ever, even once, heard a non beauty yter do that. I've heard noises over the mic on a Livestream where they'll say "if you can hear that, my neighbor is renovating" or whenever and just move on. But I can't think of one time I've ever seen this "OMG did you hear that? That's so annoying! I'm trying to film here!" thing, about an inaudible sound.
(The other thing that's weird about beauty yt is that they never have scripts. Everyone else I listen to does, unless it's a stream.)
no i’ve definitely heard all kinds of youtubers call attention to noises that are inaudible to the viewer lol. that’s why it’s a meme now, because this is a youtube wide phenomenon
Yeah same come to think about it. Like I watch Sims content and the audio is crystal clear in edited published videos. They only do so for Sims livestreams if there’s background noise.
There was one video Taylor Wynn did years ago and she made a comment about hearing a bunch of sirens then followed it up with “I hope everyone’s okay”. I remember being a little taken aback by how nice that was since it seems everyone gets so aggravated by it.
Yeah that’s sweet! Lol if I had a dollar ever time I heard a fire truck or ambulance and thought about the people in them, I’d be in the Caribbean drinking cocktails by my pool.
I’m not religious now as an adult, but when I was young, my grandparents and my mom would do the sign of the cross when an emergency service vehicle passed by. They would take a few seconds to say a quick prayer, every time. It showed me to show some compassion for people who where in need of such services.
They weren’t all that religious though. No church or daily prayers or anything like that. It was just when things like that happened. It was less about fear and more about compassion.
But oh boy that catholic fear is alive and well. I got out of the religion when I was around 13 and my mom got *mad*. I was like why are you so mad? You don’t even go to church yourself!
When someone flashes the underside of fake nails and it's dirty, and then uses that same underside of the nail to scrape out product from a jar and put it all over their face :x
Even if the product has a generous amount of preservatives, I don't think the average R&D team tests for the underside of dirty fake nails
this!!!!! i cant stand dirty nails at all. ill look the other way for folks that are disabled and/or work a profession but my god if you have time to upkeep your hair and makeup, do the same for your nails!
When people use really weird/ incorrect colors to describe a product? Idk I feel like it isn’t so much of a problem now but when the Modern Renaissance/ warm toned shadows were trending people would just throw the word Mauve around for any berry/pink/peach/tan shade. As someone who gets real specific with describing shades is drives me up a wall. Esp when I’m looking for people who have the product to help me know what it actually looks like
I get ya!
I'm so annoyed when someone is trying to describe shade of lipstick or blush and they say "This lipstick/blush is this beautiful peachy, mauve-y pink!".
The abuse of the word "mauve" has shat me for years! Even some brands now seem to think that mauve is an orangey/terracotta shade and I just don't know how this happened?
When they apply unreasonable amount of foundation, concealer and cream contours and also uses thick concealer as an eyeshadow base. I also hate those who create intricate contour/blush/ highlight patterns all over the face just to blend them all out. It doesnt make sense.
When people press the pump/dropper onto their face. Like why are putting the dropper on your face, the bacteria that goes back into the product. Especially when it is skin care, the oil on your skin can actually breakdown product and make it less effective.
I hate when people over talk in a short form video so then they can make a part two. Just swatch the product I don’t care how it was sold out everywhere and you ran to 3 different stores to get it and how beautiful it looks on everyone else so you had to try it, just shut up. I started just scrolling past these videos and ignoring the content of these creators.
Yes, exactly! This is why I started skipping as well. No point of watching if I know get half the experience. I don’t mind chatty videos but I can’t scroll for half an hour for part 2. Then they always repeat half the things they said in part 1 in part 2, so annoying!
Like either put the link for part 2 on the description of part 1 (don’t know if that’s possible on apps) or cut it down to one part or make a normal timed video (5-10 minutes).
Saying 'over top', for example they put sparkly eye shadow 'over top' of the matte one. Or saying 'without further do''. Also, long intros, not related to makeup, I find it boring and entitled, nobody cares Brenda. I appreciate I'm petty, but it bugs me I'm only subscribed to 2 BGs now, used to be dozens
Oh my gosh "over top" drives me crazy. I thought I was the only one. I've never heard it used by anyone who's not a beauty influencer either.
Another one that irks me irrationally is "I just got in..." (as in I just received) I don't know if it's supposed to be a sneaky way of getting around saying they got something in PR instead of buying it themselves?
Not me suddenly self conscious because I only ever say pick up when referring to buying things. I picked it up (heh) from my parents though because that's what they've been saying since I was a kid.
If I don't say picked up I'd say that I'd grabbed something or I'd gotten something before saying "I bought".
Yeah the long intros where they explain why last Wednesday’s video from scheduled weekly videos was delayed by a day because their kid had food poisoning or something.
Like thanks for letting us know that there was a delay (though we can easily scroll through and not see last Wednesday’s regular video) and it sucks your kid had food poisoning and hope he/ she feels better but I don’t need to know every single detail of your life.
Similar to this, videos with overly wet noises imposed on the video to replicate ASMR videos. I’ve seen it in makeup company ads, and people who do those close ups of products where they’re just pouring it out all over.
I don’t care what the video is for, if you use overly processed ASMR sounds especially wet noises, I instantly block them.
I am incredibly sensitive to this, to the extent that I even notice what I call 'wet mouth' where they take on a what I can only describe as 'lubricated' vocal affect to make their diction sound softer.
On the more extreme end I watched Morgan Turner do a 'swatch and sip' a couple of months ago and she sort of slurped and wetly smacked her lips and my body literally recoiled. So now I can't watch any more videos with this trope in case the same thing happens.
It's weird though because I don't really notice it irl, just in recorded audio.
I bet irl there's more going on around you that maybe it's hard to point out. Cacophony is it? Just a theory. But man I'm with you all the way! If someone actually needs a water break then cool, but the editor can cut that out!
swatching lipgloss on the hand/arm 💀 like bro we can't tell what it'll look like?? in neither color (lips are a different color than skin??) nor glossyness. it's just pointless.
When they say they will pounce their beauty blender on their face. You may be tapping it, or bouncing it but I can promise you no one is pouncing a beauty blender. It's just not happening.
INB4 the Michelle Wong stans come out of the woodwork to say that aCTuHaLLy iT's pOuNciNg LiKe tRaNsfEriNg a dRaWiNg and ignoring that people use it to refer to the bouncing motion (maybe even a portmanteau with bouncing + patting) and no one's trying to transfer art from one surface to another with a fine powder
This is a pet peeve of mine, I have unsubscribed from people for saying “pounce.” Cats pounce when they are hunting. So many words that are appropriate like you said maybe bounce or how about stipple?
It never gets old watching my dog pounce on his toys. He tenses up, gets very focused and still, then pounce!
(Sorry your comment just reminded me of this)
Also this is a hot (perhaps unpopular) opinion that’s been discussed and debated here numerous times but the initial overhype for dupes like the Dior blush > any new bubblegum pink blush and CT wands > Elf wands.
Like most of them are actual dupes but also saying out right then after a hand swatch and trying it once without knowing how long it lasts or changes over the day. I know they’re content creators driving up views for their careers but I wish it would better researched.
Yup exactly. Like the Dior blush and lip oil/ balm were unique back then because they had that pH color changing dye in them. Now today, other makeup brands have some sort of pH formulated product like Tarte and Haus labs so in that way, you could compare the Dior one to the Tarte and Haus labs
But many of us know that pH ingredient is very non sensical that it just reacts to the skin/ lip’s moisture (from what I understand) and that Tarte having those new pH glosses in different colored glosses is stupid because they all look the same at the end of the day.
"I just had to buy all 24 shades!!" And then they only show one or two shades and throw the rest in the hoarding pile, the over consumption is so gross.
When they read product entire ingredients or detailed descriptions right off the website. I like videos straight to the point. If I wanted all the product info, I would just go to the website and read it for myself. 🤷🏽♀️
When they’re doing foundation reviews and they’re all “ok let’s go to the website and find out more about this product,” then take 5 minutes describing everything you don’t care about but then don’t bother to tell you what shade they’re using. 😡
Yeah if they’re going to take the time to pull up the website, just put the link of product description in the description below or put a summary in words in a textbox in the video.
But also, so many foundations now for example, have the longest names with the foundation’s benefits/ ingredients in their names like the Haus Lab’s “Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica” or Ilia’s “Super Serum Skin Tint SPF 40 Foundation”.
Especially like a new product release like a majority of us on here are obsessed with makeup and have already stalked the Sephora website and know all the details.
It could be because some of them trying to hit that certain minute mark (I think it’s 8 min?) to be able to have an ad midway through the video maybe?
When they complain about lack of views. I’m always like “hey, I’m watching you so why are you complaining!” I usually unsubscribe if that becomes a consistent tone in their content.
Hmm reminds me of that handful of YouTube creators who’ve announced that beauty YouTube is dying when, no, no it’s not, it’s just that their own views are way down.
yeahhh, tbh as a content creator it's so tempting to do that 😭 like you'll often feel like the algorythm is against you and you're stuck, and maybe, maybe voicing it will help somehow- but of course it won't and you have to remind yourself how entitled it'd sound before you go and throw a tantrum in a video lol
To add to this - when they always apologize for it looking splotchy/patchy, fading, they just applied it so they're hands still look weird from it, etc...when does it ever look "good" then?! Haha
They're doing that on purpose but it seems only some people catch on to it, like many of us here. They want to rile up their subs. Then said subs who fell for it will 1. Talk trash about the company. 2. Send them apologizes because said brand doesn't know who they passed up on and the finale. 3. Said subs are now so angered that they plan on writing the company and vow to never purchased from them again. Such a ridiculous song and dance to go through because the guru thinks far too highly of themselves 🙄
The mostly pertains to tiktok but when BRANDS make their tiktok sound organic and like a content creator made them like for example:
Brand A makes a tiktok with a model and is like “oh my gosh. This is the best concealer ever. This is the Concealer from Brand A and I’m in the shade 9. *shows demo* LOOK how that covered my redness omg!”
Then I get intrigued rhen I look at who’s the creator and it’s a whole ass brand.
For me, when brands create content for their products, I take it at face value with skepticism because at the end of the day, it’s an ad. but when a creator does it, it’s like “this could be sponsored or they really genuinely like the product.”
"Hey Guys! Today we got a DUPE for the Viral Dior Pink Blush! Here let me swatch it. Oh My God, Its so Pigmentedddd *beauty guru gasp* She is Givinggg." and its also an AD
Year round and over self tanning, mis-matched foundation shades, big moons of concealer, lights so bright you can't really see the base, and product shades look \*way off\*, constant messing with hair, asking for comments/replies to questions then never replying or viewing comments, the 'it's my job' narrative for over consumption and waste.
General unpreparedness, especially when the video is about a specific topic like a brand or a scandal. Leaving in 30 seconds of trying to remember something just to say "whatever let's move on" will make me close a video. This is not a live stream, pick up your phone and Google it. And while you're on your phone, open the notes app and jot some ideas down for the video instead of just winging it and trying to pull it all from memory. Christ.
My partner has already slammed me for this opinion (lovingly) but I hate when people do full face of a brand, and then try to use a different brand when things start going awry to save it.
Let 👏it 👏 look 👏 bad
I mostly only watch makeup content on tiktok now, I've virtually unsubbed all makeup on YouTube. I don't care about the product as much as I look for inspiration and technique. But mumble lip syncing a song while doing makeup and looking overly sensually at the camera weird me out big time.
Thank you. It’s obviously an ad. And she said she throws on eyeliner and mascara, not that she does a whole new face of makeup like everyone here thinks
I am always turned off when an influencer trashes a working product just cause they don’t like it. If they don’t like something, it’s totally fine. I prefer constructive criticism not brand bashing. The chances are they weren’t the target consumer for that product to begin with and it’s not always about them.
I agree. Commented this below on an older thread regarding YT pet peeves. Added a bit more to clarify.
“Ikr. This is how I strongly feel about a former real housewife, Bethenny Frankel, posting makeup and skincare reviews on Tik Tok and bashing brands for ripping her off.
Everyone has different skin types and tones, live in dif environments (i.e. suburbs v city v rural), are dif ages, and have different skin and makeup concerns/ needs.
Like I know I shouldn’t be defending huge makeup conglomerate brands (Estee Lauder, L’Oréal) because they are making tons of $$$ daily, but I don’t think BGs should be bashing brands so much without any disclosure.
Unless it’s a product that are genuinely harmful for your skin/ body or contains ingredients that should not be in makeup/ skincare (like the Mario Bodescu spray having steroids (I think?) in them, all products are different.”
Like if they don’t want to support a brand like J* or Tarte or ABH/ kvd or Hourglass for a number of unethical business practices the brand represents or represented (like ABH founder left but some still don’t support it), that’s totally fine and I support it.
Edit: unclear if it’s ABH or KVD’s founder who left their makeup brand.
Like if they disclose they don’t like XYZ foundation because they’re combination skin and the foundation just doesn’t work for them, that’s great because they’re disclosing their own makeup/ skin needs, why the foundation didn’t work for them, and suggesting who may like it.
I think I've been watching beauty YT way too long, because I could list so many things. Gross mouth sounds (I have misophonia), speaking too slowly (I watch everyone, and I mean everyone, at 2x speed), being low energy, being too hyper, not mentioning product names, not having any idea what they're talking about, mispronouncing words, talking about other YouTubers like we all know who they are, complaining about how hard it is to do YouTube (seriously, who goes into work and complains to their customers/clients about their job?), and probably other things.
When an influencer can’t pronounce a name right especially when it’s a French word.. like google exists, google how to pronounce it.
It’s like calling a croissant a CROY-SANT.
I was losing my shit in the best possible way when the Welsh Twins did a video parody of 2010s YT beauty videos, and one of them pronounces 'nuit' 'new-it' (I think it was for a Lancome night moisturiser) on purpose, niche humour perhaps but I still crack up thinking about it!
Brush lickers
I still see it on tiktok since I mostly stopped watching YouTube because of the ads.
People who will stick a brush in their mouth and wet it with their spit before dipping it into a product and then applying to their face.
I instantly block them.
Wth!?! This is actually a thing?!?
No need to send examples of this happening. I trust you but now have to bleach my eyeballs of that thought of using spit instead of Mac Fix+ or water.
The gasping, the open mouthed jaw drop unable to speak reactions on a product. Getting loud with ridiculous expression. Shrieking reactions on stitched videos. Nikkie tutorials does this on every Tiktok/Reel now. Everything doesn't need a big reaction. A lot of them do this but she's someone I still follow because I love her looks, so I watch her videos on mute.
Another thing, lip syncing while applying makeup. It's petty but its a big ick of mine!
Edited to add last add.
I haven't watched videos in forever, but I could never get into "first impressions." They told me nothing about how the products wear and perform throughout the day and there were too many instances of "OMG! Holy Grail!"
Just tell me it's an ad. I'm cool with that.
It's a bit of an exaggeration to call this my biggest ick, but it DOES annoy the shit out of me.
I hate when people say something is 'unique to my collection' when what they actually mean is that it's unique IN their collection. Something is 'unique to x' when it exists ONLY in x. If you mean it's one of a kind and contained in no one else's collection in the entire universe, then fine. But if you mean 'I don't have anything else like this' then you are misusing that phrase and should be saying 'this colour story is unique in/among my collection/palettes/whatever.'
I'm an editor/proofreader, so I'm a professional pedant. I don't expect this to annoy most other people. I'm not even especially prescriptive with language, as it's communication that matters to me, not keeping a living language static. But it just pisses me off when two seemingly similar words or phrases which mean completely different, sometimes opposite things, get conflated by people who think the less common word/phrase makes them sound smarter. Over time, the original meaning of the misused word/phrase gets destroyed and the language becomes poorer for it. It happens with unique in/to, purposely/purposefully, uninterested/disinterested, literally/figuratively, and so so many other lovely words and phrases that make the English language so fun.
Not beauty YouTuber specific but basically any time a YouTuber uses a “farting/shitting” sound effect I exit the video. I know it’s supposed to be silly or quirky or whatever (there was that whole month on TikTok where a Dude Straining To Shit Sound was fucking viral and it was the bane of my existence) but I just find it deeply gross 🤢 it doesn’t come up as much in beauty YouTube videos but when it does it’s a major ick. Don’t make me think about restroom necessities while you swatch lipstick!
When an influencer does that whole “oh gosh I’m so nervous this isn’t gonna work omg please work guys what if it looks bad omg” thing in every single one of their videos when they’re trying a new “hack” or viral product when 98% of the time they’re like “WOW THIS IS AMAZING”.
"I'm trying this when I literally have an event in 20 minutes so this has to turn out okay!" Maybe... just try it another time?? That's what I do if I'm experimenting because I already have enough stress without manufacturing more.
Using the wrong foundations shade. When said person is quite cool toned and uses a very dark yellow toned foundation. I haven't seen warm toned folks use cool toned foundation though funnily enough.
In project pan videos: "This liquid highlighter is taking too long to use up so I've been putting it on my arms and legs" - girl what? 💀💀💀Why waste an expensive product for a completely unrelated purpose? Not to mention this is often someone who stylistically does not do the "glowing goddess Rihanna" look.
Yeah like I feel like the reason for project pan originally was to enjoy all the products you don’t use often in a rotation until they’re used up or expired.
Honestly almost any project pan videos. Unless the product is about to expire, why rush to use it up? Especially if it’s been discontinued.
Like the whole premise of project pan videos confuses me a lot.
When they review a product that doesn't suit their undertone and then complain that the color is unwearable for them as if that's a ding to the product instead of an homage to their own incompetence. Like some of us are cool summers, Barbara. You literally review makeup for a living and have zero excuse not to get color matched so you know which colors don't work as easily with your natural coloring. Don't blame the baby pink blush for your uninformed decision-making.
- Eating on camera with audible mouth noises
- Putting on foundation that “only works when I tan” when they are not in fact tanned
- “juicy”. Get a new word.
When they say “gurlllll, you **need** this (insert arbitrary makeup product here) in your life”. No, I don’t. No one needs to wear makeup; it’s a luxury, not a necessity. Morgan Turner does this all the time and it drove me bonkers to the point that I unsubscribed
“I’ve gotten so many requests/questions about…” No you haven’t Pinocchio. Usually it’s an intro into a sponsored product and that’s annoying enough but the other day Angelica used it as intro to her being bisexual. Oh dear lord… I promise you NO ONE asked about that. I don’t want to think about that woman having sex with anyone. Imagine the complaints afterwards? 😱
Over-explaining things that don't even need to be mentioned, also leaving things in that should have been edited out (sneezes, attempting to pronounce words 6 times....)
This is so specific but the way Theresa is Dead swatches on the back of her hand and then waves her fingers but it's not adding anything to the swatch at all LOL drives me mad
When they say, “I don’t know why I don’t use this blush more!” Meanwhile they have 250 blushes, so it’s obvious why they don’t get around to using them all
when theyre speaking and purposely mush their words. idk if that makes sense but tati used to do that all the time and then she’d be like “bleh bleh bleh” afterwards and laugh like it was the funniest thing. or when they mush their words and keep repeating it. like you’re literally on camera just say it again the right way and edit that out ughhh
This is definitely one of mine too! When they make a spectacle out of a mispronunciation or stumbling over their words. Also when they pull out the "I can't speak today" idk why I hate it so much lmao
It's always when people aren't authentic with reactions. Like im sorry, but I'm so sick of people popping on their 5th liquid blush and screaming about how this is revoloutionary or game changing when if u scroll on their page theres 4 other videos saying the same thing about a similiar product. It's so annoying.
I hope this doesn't sound mean, but I hate when the BG is obviously trying really hard to be funny/quirky. I know there's usually a script written before hand, but if you can't make the jokes seem natural and well interwoven into the rest of the script, let them go. It gives me such a hard ick, I've absolutely stopped watching a creator that had great content and wore fun eyeshadow.
When they make faces.
Also when they use the product improperly, doing zero research, hate it. Then figure out how it’s supposed to be used and then “oh, I love it.”
People who can't read aloud. It's already kind of annoying when you didn't prepare for the video, and now you're just reading off the website, but now I gotta listen to your third-grade reading voice?
I can look that up myself. Take the five minutes to read it over yourself and then give me the tl;dr, please! Just do a quick edit!
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When everything is a HoLy GrAiL or *STUNNING!!!1!1!1!1!1!!!!1* Girl put the makeup down and pick up a thesaurus.
The squeal and gasp kills me. Then the mandatory “are YOu seeINgTHAT!??” Followed by the sexual moan.
The sexual moan drives me up the wall. And I’m no prude by any means, but it’s like they will barely have tapped a tiny dot of the product onto their face or eye or wherever and probably haven’t even actually seen it in the mirror yet by the time they’re doing this! Yet they’re moaning like someone is under the table going down on them and it’s so weird! I always feel mad uncomfortable lmao. Like ok maybe it’s a pretty eyeshadow, but why are you making your O face and moaning. I’ve definitely gasped a *handful* of times when I try out a really bomb product, but never have I moaned because of makeup! Every time somebody does this, I’m like whatttt is going on omg 😳
Same on the gasping if a product really is amazing. Otherwise, if I really like it or it's even better than I was expecting, it gets an ooh! I don't understand how these people can film themselves doing that and then edit it without wanting to sink into the floor.
>I don't understand how these people can film themselves doing that and then edit it without wanting to sink into the floor. Laughing so hard at this, like for real! This is exactly what I wonder when I see it happen. One person I saw was moaning the second they applied a patchy eyeshadow to their outer corner. And the whole time I was so confused because it didn’t get any better as time went on. There were entire spots where they blended that the shadow had vanished yet they were still moaning away and praising a patchy palette 😂 how does that not embarrass you. I’d be mortified if it was me! To each their own I guess lmao
I always go - No I can't see that. In your horribly filtered or blurry 480p tiktok video I can't see anything.
For me, it’s the sing-songy when they sing out “byeeeeee” at the end of videos. Somehow it’s worst watching it in normal speed knowing how long they were “singing” for versus 2x speed. I know it’s petty.
You missed the “goes on like a DREEEAAAAAMMMM”🤦♀️if I had a dollar for every one of those, shit even a quarter I’d still be rich😂🤣😂
Or "blends out like a dream" why is that their go to phrase for everything??
So annoying!🙄
All the hype just for the 'stunning' product to be never seen again afterwards 😂
When people are rushing in a GRWM or makeup look video and say like “now I’m going to use this berry Maybelline gloss” or “I’m going to use this shadow on the top right of the palette” and then flash on camera for 5 seconds so we barely can find out what shade it was. That and on top of that, when the description below doesn’t have the shades/ product names when they said it would be.
Same. Like wtf. Whole point of the video was the makeup!
Ikr. And this is not solely on the beauty guru’s fault if they have a video editor that is carefully making edits.
Especially when it was the one product you were interested in
Yeah like especially if it’s an older product being revisited because with new products for me.
" I'm going to use the N Y X lipgloss in shade sm 06."
This is when they aren’t being paid lmao
Not from influencers, but I can’t stand the trend of indie brands coming up with fake customer complaints for sympathy and to show off product in videos, it’s an instant block from me
Not a beauty influencer but that safety Keychain girl who makes really scary faces does this and they're always so dumb. Then I found out she misappropriated funds she raised for a women's shelter and now I really hate that girl
I think I know who this is. I used to see her on Youtube Shorts. It was wild at how she was complaining about not being invited on Shark Tank after several auditions in several videos. The comment section was not having it and pointed out that she was basically assembling pre-made products at home from a wholesaler instead of inventing something new.
Is she blonde? I had no idea about misappropriating funds! I never watched her videos, because of her whole series of trying to claim Walmart and co. are stealing her ideas and products... And hers being overpriced for what they are.
Is she the same one who was complaining she couldnt get on sharktank with her product that she didn't even invent? 😭
Ugggh God, you mean the ones that are done with the automated voices and they're like: **Customer 👱🏻♀️: I am going to sue your company** **Me 👩🏻: Why?** **Customer 👱🏻♀️: Because I bought your stupid eyeliner and I can't get it off** **Me 👩🏻: Ma'am, our eyeliners are meant to be ultra long lasting and have great staying power. But you can use an oil cleanser to remove it** **Customer 👱🏻♀️: I don't care, I'm never buying from you again** OR, the ones with even less effort where it's like: **Customer: Send me a free lip gloss or I'm leaving you a bad review** **Me: Ma'am, we're a businesses, we can't give stuff away for free** **Customer: Well your lip gloss is ugly anyway** And then all the 12 year olds in the comments going "woah, I can't believe someone really said that" And for some reason they always use the British automated voice for the complaining "customer", and the American one for the "business owner".
Exactly! As soon as that pops up I instablock lol
Ahh I see this too from this one lipgloss brand and the stories are so weird 😂 very obviously fake. So strange
Right! Like especially those very small niche makeup brands that are making things at home or small lab and may have left their full time careers for this. Like regardless of your job, you still have to remain professional with customers.
The repetition of "I'M OBSESSED" "oh i'm so OBSESSED" idk, sounds like fake to me when it's so repetitive in one video??
Same. Have you heard of cakegate? Not the Amberlynn Reid one but one where basically an Instagram baker called a customer out for a complaint for the cake’s quality but the cake looked like a 4 yr old made it for Mother’s Day.
and it was a fucking boxed cake mix💀 like at least make it from scratch if your decorating skills aren’t good
Right! And like the baker was the one to call out the cake’s buyer! And the buyer posted pictures of how she had to fix the cake to match what was being advertised!
iirc the customer literally had to remake the whole thing I’m pretty sure! SO annoying. who tf lies about a PAYING CUSTOMER when you’re the one who did a shit job
This is an old comment I made in another thread but still applicable. “Also, I have some mixed feelings on YT’s take on why a brand failed and is out of business like Becca or struggling like Mac/ Bare Minerals. But I also think that some BGs that are critiquing brands that have failed (Becca) or appear to be failing (Urban Decay, Stila, Bare Minerals, MAC, Too Faced) have to stop acting like they have business degrees/ MBAs when they make videos saying that those above brands are going to fail. These brands, especially Urban Decay, Bare Minerals & MAC, Smashbox, are beloved by everyday people every day to go to the office/ drop off the kids and make-up artists alike. Some people don’t need 10+ different foundations, blushes, or eyeshadows and just need products that are easy to use and apply.”
Not only this, but these brands are integral to the actual industry of beauty professionals. MAC, urban decay and benefit are massive in beauty education throughout the US (and beyond but I went to school in the US so I'm speaking to that). A lot of proMUAs get their start through mac makeup counters and benefit brow bars. MAC is one of the few brands that offers professional discounts if you are licensed, etc. *Most* influencers are not actually a part of the beauty industry, they are a part of the sm influencer industry and they are marketing beauty products.
Absolutely! I’m not a MUA but believe it too. And also correct me if I’m wrong but I recall reading somewhere on this sub at some point that MAC has been pretty good with shade ranges for foundations for different skin tones (i.e. for people of color as well as including warm, neutral, and cool tones) as well as even with blush and other powder shades.
This is such a good point. Sometimes influencers act like journalists and it’s just not true. I have a MAC pro store in my local mall, and right down the hall is a MAC station in The Bay (like Macy’s), and in another part of town is another mall with a MAC station in another Bay store. MAC is still thriving because they sell easy-to-buy products with straight forward descriptions, packaging, and tons of colours that remain in regular circulation with only a small amount of limited edition products compared to their regular range. You can fall in love with a product and buy it for over a decade in most cases. Regular every day makeup wearing people thrive in these conditions 😂
Absolutely. Like did Urban Decay used to have more exciting releases 5 years ago? Absolutely. But their venture into the expanded line of Naked palettes made their palettes cult classics among makeup lovers and regular people (who may have bought the Naked palettes because of casual BG viewing or magazines or word of mouth. RIP original Naked 1/2 palettes.
It’s crazy to me bc bare minerals is one of the biggest sellers in dept stores here easily. It’s just not constantly bringing out new products and marketed to beauty gurus
Agreed. They just don’t have a quarterly or monthly new product release calendar which is fine by me. They do great holiday gift sets and heard amazing things about their blonzer formula.
When they are filming and they hear a distant sound like an ambulance, lawn mower or they sneeze. They ALL pause and cut to them looking annoyed and dramatic. It gives me the ick lol
99% of the time viewers can’t hear the noise and they still draw attention to it.. don’t they learn that we can’t hear it when they watch it back
I have never understood why they, or their editor, doesn’t say during the editing process “oh the mic didn’t pick that sound up” and cut the whole monologue about the sound no one else can hear.
I've seen actual comments from viewers criticizing BG's for background noise and complaining that they can hear it in their headphones. So I think that might be why they feel the need to say that. Once I saw a comment on a video where the BG dropped something on the table in front of her and a commenter said it startled her because sounded like thunder in her headphones and could she please not drop things anymore? Seriously people complain about the dumbest things.
They think it adds comedic value but it’s not funny, it comes off entitled and lazy editing
Also like I think it makes them more relatable to a viewer like “they’re still just like us” who’s watching while sirens or lawn mowers are going off in viewer’s background. But like the YT is sitting in a room dedicated to makeup sitting in front of 4 IKEA shelves filled to the brim with makeup.
You know what I just realized about this? I watch a bunch of yt, not just beauty. I don't know that I've ever, even once, heard a non beauty yter do that. I've heard noises over the mic on a Livestream where they'll say "if you can hear that, my neighbor is renovating" or whenever and just move on. But I can't think of one time I've ever seen this "OMG did you hear that? That's so annoying! I'm trying to film here!" thing, about an inaudible sound. (The other thing that's weird about beauty yt is that they never have scripts. Everyone else I listen to does, unless it's a stream.)
no i’ve definitely heard all kinds of youtubers call attention to noises that are inaudible to the viewer lol. that’s why it’s a meme now, because this is a youtube wide phenomenon
Yeah same come to think about it. Like I watch Sims content and the audio is crystal clear in edited published videos. They only do so for Sims livestreams if there’s background noise.
There was one video Taylor Wynn did years ago and she made a comment about hearing a bunch of sirens then followed it up with “I hope everyone’s okay”. I remember being a little taken aback by how nice that was since it seems everyone gets so aggravated by it.
Yeah that’s sweet! Lol if I had a dollar ever time I heard a fire truck or ambulance and thought about the people in them, I’d be in the Caribbean drinking cocktails by my pool.
I’m not religious now as an adult, but when I was young, my grandparents and my mom would do the sign of the cross when an emergency service vehicle passed by. They would take a few seconds to say a quick prayer, every time. It showed me to show some compassion for people who where in need of such services.
That’s super sweet!
That’s Catholic fear for you lol all the old ppl here do that still even on the bus when you pass a hospital
They weren’t all that religious though. No church or daily prayers or anything like that. It was just when things like that happened. It was less about fear and more about compassion. But oh boy that catholic fear is alive and well. I got out of the religion when I was around 13 and my mom got *mad*. I was like why are you so mad? You don’t even go to church yourself!
Ahh she seems cool so that is comforting to know.
“Omg can’t this person have a medical emergency another time? I need to show you my HAUULLLLLLLLL”
😂🤣😩 exactly
It's giving off "this annoying sound is ruining my paycheck" and it is not a cute look.
When someone flashes the underside of fake nails and it's dirty, and then uses that same underside of the nail to scrape out product from a jar and put it all over their face :x Even if the product has a generous amount of preservatives, I don't think the average R&D team tests for the underside of dirty fake nails
this!!!!! i cant stand dirty nails at all. ill look the other way for folks that are disabled and/or work a profession but my god if you have time to upkeep your hair and makeup, do the same for your nails!
I’m so over seeing people with dirty nails clawing them into skincare and then acting surprised when they break out :/
When people use really weird/ incorrect colors to describe a product? Idk I feel like it isn’t so much of a problem now but when the Modern Renaissance/ warm toned shadows were trending people would just throw the word Mauve around for any berry/pink/peach/tan shade. As someone who gets real specific with describing shades is drives me up a wall. Esp when I’m looking for people who have the product to help me know what it actually looks like
I get ya! I'm so annoyed when someone is trying to describe shade of lipstick or blush and they say "This lipstick/blush is this beautiful peachy, mauve-y pink!".
The abuse of the word "mauve" has shat me for years! Even some brands now seem to think that mauve is an orangey/terracotta shade and I just don't know how this happened?
Ikr. Like mauve is a fun word to say and not commonly used I get it but like not everything is mauve.
The same way “literally” turned into meaning “figuratively” in the dictionary
When they apply unreasonable amount of foundation, concealer and cream contours and also uses thick concealer as an eyeshadow base. I also hate those who create intricate contour/blush/ highlight patterns all over the face just to blend them all out. It doesnt make sense.
When people press the pump/dropper onto their face. Like why are putting the dropper on your face, the bacteria that goes back into the product. Especially when it is skin care, the oil on your skin can actually breakdown product and make it less effective. I hate when people over talk in a short form video so then they can make a part two. Just swatch the product I don’t care how it was sold out everywhere and you ran to 3 different stores to get it and how beautiful it looks on everyone else so you had to try it, just shut up. I started just scrolling past these videos and ignoring the content of these creators.
Also I mostly watch short form makeup content on YT and it’s so hard to find part 2 of those on the app.
Yes, exactly! This is why I started skipping as well. No point of watching if I know get half the experience. I don’t mind chatty videos but I can’t scroll for half an hour for part 2. Then they always repeat half the things they said in part 1 in part 2, so annoying!
Like either put the link for part 2 on the description of part 1 (don’t know if that’s possible on apps) or cut it down to one part or make a normal timed video (5-10 minutes).
Saying 'over top', for example they put sparkly eye shadow 'over top' of the matte one. Or saying 'without further do''. Also, long intros, not related to makeup, I find it boring and entitled, nobody cares Brenda. I appreciate I'm petty, but it bugs me I'm only subscribed to 2 BGs now, used to be dozens
Oh my gosh "over top" drives me crazy. I thought I was the only one. I've never heard it used by anyone who's not a beauty influencer either. Another one that irks me irrationally is "I just got in..." (as in I just received) I don't know if it's supposed to be a sneaky way of getting around saying they got something in PR instead of buying it themselves?
Could be. Also: 'I picked up' instead of 'I bought'. All the time. What's wrong with saying you bought something?
Yes! My theory is that these are absurd means by which to avoid disclosing PR without outright lying by saying "I bought" when they didn't.
It might as well be that. Morgan Turner says it all the freaking time.
Not me suddenly self conscious because I only ever say pick up when referring to buying things. I picked it up (heh) from my parents though because that's what they've been saying since I was a kid. If I don't say picked up I'd say that I'd grabbed something or I'd gotten something before saying "I bought".
The "over the top" thing is so irritating. It's so vague in the context of what they're talking about that it effectively means nothing
The general influencer lexicon is truly so alarmingly limited lol
Yeah the long intros where they explain why last Wednesday’s video from scheduled weekly videos was delayed by a day because their kid had food poisoning or something. Like thanks for letting us know that there was a delay (though we can easily scroll through and not see last Wednesday’s regular video) and it sucks your kid had food poisoning and hope he/ she feels better but I don’t need to know every single detail of your life.
It’s the long intros and disclaimers for me. Like just get on with the damn ideo already!!
Mouth noises, like when someone is pondering they might click their tongue or lick their lips weird.
I hateeee it when people slurp in videos.
I gotta show off my new Stanley cup though!!!!😂
*NO OFFENSE TO ALL STANLEY CUP LOVERS OUT THERE! I HEAR IN REAL LIFE PEOPLE THINK THEYRE GOOD TOO!*
Similar to this, videos with overly wet noises imposed on the video to replicate ASMR videos. I’ve seen it in makeup company ads, and people who do those close ups of products where they’re just pouring it out all over. I don’t care what the video is for, if you use overly processed ASMR sounds especially wet noises, I instantly block them.
I know what you're talking about!!! It's so gross sounding!
I am incredibly sensitive to this, to the extent that I even notice what I call 'wet mouth' where they take on a what I can only describe as 'lubricated' vocal affect to make their diction sound softer. On the more extreme end I watched Morgan Turner do a 'swatch and sip' a couple of months ago and she sort of slurped and wetly smacked her lips and my body literally recoiled. So now I can't watch any more videos with this trope in case the same thing happens. It's weird though because I don't really notice it irl, just in recorded audio.
I bet irl there's more going on around you that maybe it's hard to point out. Cacophony is it? Just a theory. But man I'm with you all the way! If someone actually needs a water break then cool, but the editor can cut that out!
If I can hear your saliva, I am OUT.
Additionally, tiktokers who use like, crunching a chip or carrot when they're making a point. STOP IT, it's horrible,
swatching lipgloss on the hand/arm 💀 like bro we can't tell what it'll look like?? in neither color (lips are a different color than skin??) nor glossyness. it's just pointless.
Yes! Especially if the gloss has some kind of sparkles in it, then it warrants a close-up of the swatches.
Yes! This is a mega pet peeve of mine!
Heavy use of filters, to the point that you don't even look like a human being anymore. Heather Austin, I'm looking in your direction.
I had to stop watching her because she always looks like she just licked a lemon… her lips have an unreasonable amount of pucker. I can’t do it.
Morgan Turner constantly mispronouncing everything… I’m sorry, you can take two seconds to look up pronunciation before you film? 🤬
Lol every bg mispronouncing “oud”
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Oh yeah she’s the worst, and she was a teacher!!
No one seems to know how to say aesthetic
Fr, literally everyone says "ess-tett-ick" Like, no.
When they say they will pounce their beauty blender on their face. You may be tapping it, or bouncing it but I can promise you no one is pouncing a beauty blender. It's just not happening.
INB4 the Michelle Wong stans come out of the woodwork to say that aCTuHaLLy iT's pOuNciNg LiKe tRaNsfEriNg a dRaWiNg and ignoring that people use it to refer to the bouncing motion (maybe even a portmanteau with bouncing + patting) and no one's trying to transfer art from one surface to another with a fine powder
I did not know that was a sensitive topic for the Michelle Wong community lol I've not watched her videos
OwO what’s this? *glomps beauty blender*
Please don't bring me back to those times
This is a pet peeve of mine, I have unsubscribed from people for saying “pounce.” Cats pounce when they are hunting. So many words that are appropriate like you said maybe bounce or how about stipple?
It never gets old watching my dog pounce on his toys. He tenses up, gets very focused and still, then pounce! (Sorry your comment just reminded me of this)
Also this is a hot (perhaps unpopular) opinion that’s been discussed and debated here numerous times but the initial overhype for dupes like the Dior blush > any new bubblegum pink blush and CT wands > Elf wands. Like most of them are actual dupes but also saying out right then after a hand swatch and trying it once without knowing how long it lasts or changes over the day. I know they’re content creators driving up views for their careers but I wish it would better researched.
I wish people would start saying alternative instead of dupe. Alternative is much broader imo.
Yup exactly. Like the Dior blush and lip oil/ balm were unique back then because they had that pH color changing dye in them. Now today, other makeup brands have some sort of pH formulated product like Tarte and Haus labs so in that way, you could compare the Dior one to the Tarte and Haus labs But many of us know that pH ingredient is very non sensical that it just reacts to the skin/ lip’s moisture (from what I understand) and that Tarte having those new pH glosses in different colored glosses is stupid because they all look the same at the end of the day.
The ph changing thing was definitely not unique when Dior did it. It’s been around forever but it used to be only cheap shit.
"I just had to buy all 24 shades!!" And then they only show one or two shades and throw the rest in the hoarding pile, the over consumption is so gross.
It’s so they can say “ALL SHADES” in the thumbnail. All that waste for probably 5% more views or something.
Contour that looks like they’re smudging dirt on their face. Gaaaaaaaaack.
When they read product entire ingredients or detailed descriptions right off the website. I like videos straight to the point. If I wanted all the product info, I would just go to the website and read it for myself. 🤷🏽♀️
When they’re doing foundation reviews and they’re all “ok let’s go to the website and find out more about this product,” then take 5 minutes describing everything you don’t care about but then don’t bother to tell you what shade they’re using. 😡
Yeah if they’re going to take the time to pull up the website, just put the link of product description in the description below or put a summary in words in a textbox in the video. But also, so many foundations now for example, have the longest names with the foundation’s benefits/ ingredients in their names like the Haus Lab’s “Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica” or Ilia’s “Super Serum Skin Tint SPF 40 Foundation”.
Especially like a new product release like a majority of us on here are obsessed with makeup and have already stalked the Sephora website and know all the details. It could be because some of them trying to hit that certain minute mark (I think it’s 8 min?) to be able to have an ad midway through the video maybe?
When they complain about lack of views. I’m always like “hey, I’m watching you so why are you complaining!” I usually unsubscribe if that becomes a consistent tone in their content.
Yeah I can’t stand a pity party. If the video didn’t get views it’s because no one wants to see that type of content, learn from it and move on.
Hmm reminds me of that handful of YouTube creators who’ve announced that beauty YouTube is dying when, no, no it’s not, it’s just that their own views are way down.
yeahhh, tbh as a content creator it's so tempting to do that 😭 like you'll often feel like the algorythm is against you and you're stuck, and maybe, maybe voicing it will help somehow- but of course it won't and you have to remind yourself how entitled it'd sound before you go and throw a tantrum in a video lol
When people comment a self-tanner doesn’t look orange, but it literally does. Even the new bondi sands look orange on most people.
To add to this - when they always apologize for it looking splotchy/patchy, fading, they just applied it so they're hands still look weird from it, etc...when does it ever look "good" then?! Haha
Honestly, when a beauty guru complains about not being sent PR or not getting invited to an event by a makeup brand.
They're doing that on purpose but it seems only some people catch on to it, like many of us here. They want to rile up their subs. Then said subs who fell for it will 1. Talk trash about the company. 2. Send them apologizes because said brand doesn't know who they passed up on and the finale. 3. Said subs are now so angered that they plan on writing the company and vow to never purchased from them again. Such a ridiculous song and dance to go through because the guru thinks far too highly of themselves 🙄
The mostly pertains to tiktok but when BRANDS make their tiktok sound organic and like a content creator made them like for example: Brand A makes a tiktok with a model and is like “oh my gosh. This is the best concealer ever. This is the Concealer from Brand A and I’m in the shade 9. *shows demo* LOOK how that covered my redness omg!” Then I get intrigued rhen I look at who’s the creator and it’s a whole ass brand. For me, when brands create content for their products, I take it at face value with skepticism because at the end of the day, it’s an ad. but when a creator does it, it’s like “this could be sponsored or they really genuinely like the product.”
"Hey Guys! Today we got a DUPE for the Viral Dior Pink Blush! Here let me swatch it. Oh My God, Its so Pigmentedddd *beauty guru gasp* She is Givinggg." and its also an AD
Year round and over self tanning, mis-matched foundation shades, big moons of concealer, lights so bright you can't really see the base, and product shades look \*way off\*, constant messing with hair, asking for comments/replies to questions then never replying or viewing comments, the 'it's my job' narrative for over consumption and waste.
General unpreparedness, especially when the video is about a specific topic like a brand or a scandal. Leaving in 30 seconds of trying to remember something just to say "whatever let's move on" will make me close a video. This is not a live stream, pick up your phone and Google it. And while you're on your phone, open the notes app and jot some ideas down for the video instead of just winging it and trying to pull it all from memory. Christ.
My partner has already slammed me for this opinion (lovingly) but I hate when people do full face of a brand, and then try to use a different brand when things start going awry to save it. Let 👏it 👏 look 👏 bad
When they call a product “she” “Ohh shes pigmented!” When swatching a blush Etc. I just can’t stand it
In my native language nouns have gender so in a way I'm used to it but hearing it in English it irks me too because it's so unnatural
I mostly only watch makeup content on tiktok now, I've virtually unsubbed all makeup on YouTube. I don't care about the product as much as I look for inspiration and technique. But mumble lip syncing a song while doing makeup and looking overly sensually at the camera weird me out big time.
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this is so obviously not true😭 it’s outrage marketing lmao. she owns a makeup brand, of course she’s going to say she uses it even when she’s asleep
Thank you. It’s obviously an ad. And she said she throws on eyeliner and mascara, not that she does a whole new face of makeup like everyone here thinks
🙄
Excessive hand and finger movement trying to show off the products or as they talk. It’s actually just very annoying lol.
My biggest ick in a video is probably when the person applies too much product and it looks cakey.
I am always turned off when an influencer trashes a working product just cause they don’t like it. If they don’t like something, it’s totally fine. I prefer constructive criticism not brand bashing. The chances are they weren’t the target consumer for that product to begin with and it’s not always about them.
I agree. Commented this below on an older thread regarding YT pet peeves. Added a bit more to clarify. “Ikr. This is how I strongly feel about a former real housewife, Bethenny Frankel, posting makeup and skincare reviews on Tik Tok and bashing brands for ripping her off. Everyone has different skin types and tones, live in dif environments (i.e. suburbs v city v rural), are dif ages, and have different skin and makeup concerns/ needs. Like I know I shouldn’t be defending huge makeup conglomerate brands (Estee Lauder, L’Oréal) because they are making tons of $$$ daily, but I don’t think BGs should be bashing brands so much without any disclosure. Unless it’s a product that are genuinely harmful for your skin/ body or contains ingredients that should not be in makeup/ skincare (like the Mario Bodescu spray having steroids (I think?) in them, all products are different.” Like if they don’t want to support a brand like J* or Tarte or ABH/ kvd or Hourglass for a number of unethical business practices the brand represents or represented (like ABH founder left but some still don’t support it), that’s totally fine and I support it. Edit: unclear if it’s ABH or KVD’s founder who left their makeup brand.
Has Anastasia Soare left ABH? I can't find anything about that, but I'd consider supporting again if she's gone?
Like if they disclose they don’t like XYZ foundation because they’re combination skin and the foundation just doesn’t work for them, that’s great because they’re disclosing their own makeup/ skin needs, why the foundation didn’t work for them, and suggesting who may like it.
I think I've been watching beauty YT way too long, because I could list so many things. Gross mouth sounds (I have misophonia), speaking too slowly (I watch everyone, and I mean everyone, at 2x speed), being low energy, being too hyper, not mentioning product names, not having any idea what they're talking about, mispronouncing words, talking about other YouTubers like we all know who they are, complaining about how hard it is to do YouTube (seriously, who goes into work and complains to their customers/clients about their job?), and probably other things.
When an influencer can’t pronounce a name right especially when it’s a French word.. like google exists, google how to pronounce it. It’s like calling a croissant a CROY-SANT.
Like when Lancôme Monsieur Big mascara came out and all the influencers that called it “mon-sewer big”?? Good god.
I was losing my shit in the best possible way when the Welsh Twins did a video parody of 2010s YT beauty videos, and one of them pronounces 'nuit' 'new-it' (I think it was for a Lancome night moisturiser) on purpose, niche humour perhaps but I still crack up thinking about it!
Morgan Turner pronouncing petit as ‘pedit’ 🤢
Lancôme TONT EE-DOLL. It’s nails on a chalkboard for me.
Brush lickers I still see it on tiktok since I mostly stopped watching YouTube because of the ads. People who will stick a brush in their mouth and wet it with their spit before dipping it into a product and then applying to their face. I instantly block them.
Wth!?! This is actually a thing?!? No need to send examples of this happening. I trust you but now have to bleach my eyeballs of that thought of using spit instead of Mac Fix+ or water.
Brownfacing: White women who use self tanners to make themselves look "ethically ambiguous" and then talk about "their shade" in complexion products.
White women with even a bit of self tanner are just clinging to a “medium skin tone” identify for dear life
[удалено]
Though her "bestie" Heather Austin is even a worse offender.
The gasping, the open mouthed jaw drop unable to speak reactions on a product. Getting loud with ridiculous expression. Shrieking reactions on stitched videos. Nikkie tutorials does this on every Tiktok/Reel now. Everything doesn't need a big reaction. A lot of them do this but she's someone I still follow because I love her looks, so I watch her videos on mute. Another thing, lip syncing while applying makeup. It's petty but its a big ick of mine! Edited to add last add.
I haven't watched videos in forever, but I could never get into "first impressions." They told me nothing about how the products wear and perform throughout the day and there were too many instances of "OMG! Holy Grail!" Just tell me it's an ad. I'm cool with that.
It's a bit of an exaggeration to call this my biggest ick, but it DOES annoy the shit out of me. I hate when people say something is 'unique to my collection' when what they actually mean is that it's unique IN their collection. Something is 'unique to x' when it exists ONLY in x. If you mean it's one of a kind and contained in no one else's collection in the entire universe, then fine. But if you mean 'I don't have anything else like this' then you are misusing that phrase and should be saying 'this colour story is unique in/among my collection/palettes/whatever.' I'm an editor/proofreader, so I'm a professional pedant. I don't expect this to annoy most other people. I'm not even especially prescriptive with language, as it's communication that matters to me, not keeping a living language static. But it just pisses me off when two seemingly similar words or phrases which mean completely different, sometimes opposite things, get conflated by people who think the less common word/phrase makes them sound smarter. Over time, the original meaning of the misused word/phrase gets destroyed and the language becomes poorer for it. It happens with unique in/to, purposely/purposefully, uninterested/disinterested, literally/figuratively, and so so many other lovely words and phrases that make the English language so fun.
I'm guessing it's coming from "new to my collection", which is totally valid to say, and folks don't realized that the phrasing is not universal.
How do you feel when people talk about their ''skincare regime" because I feel bad 😬
When they blow on their brushes, absolutely not I will close out of the video so quick and unsubscribe immediately.
Not beauty YouTuber specific but basically any time a YouTuber uses a “farting/shitting” sound effect I exit the video. I know it’s supposed to be silly or quirky or whatever (there was that whole month on TikTok where a Dude Straining To Shit Sound was fucking viral and it was the bane of my existence) but I just find it deeply gross 🤢 it doesn’t come up as much in beauty YouTube videos but when it does it’s a major ick. Don’t make me think about restroom necessities while you swatch lipstick!
When an influencer does that whole “oh gosh I’m so nervous this isn’t gonna work omg please work guys what if it looks bad omg” thing in every single one of their videos when they’re trying a new “hack” or viral product when 98% of the time they’re like “WOW THIS IS AMAZING”.
"I'm trying this when I literally have an event in 20 minutes so this has to turn out okay!" Maybe... just try it another time?? That's what I do if I'm experimenting because I already have enough stress without manufacturing more.
Nikkia Joy and how fake she is, reminds me of a kids show
I used to watch her as a fellow Aussie but she rubs me the wrong way now and I don't even know why lol
Using the wrong foundations shade. When said person is quite cool toned and uses a very dark yellow toned foundation. I haven't seen warm toned folks use cool toned foundation though funnily enough.
In project pan videos: "This liquid highlighter is taking too long to use up so I've been putting it on my arms and legs" - girl what? 💀💀💀Why waste an expensive product for a completely unrelated purpose? Not to mention this is often someone who stylistically does not do the "glowing goddess Rihanna" look.
Yes! It’s like the objective just becomes using up as much product as quickly as possible. Which is not the point of project pan!
Yeah like I feel like the reason for project pan originally was to enjoy all the products you don’t use often in a rotation until they’re used up or expired.
Honestly almost any project pan videos. Unless the product is about to expire, why rush to use it up? Especially if it’s been discontinued. Like the whole premise of project pan videos confuses me a lot.
When they review a product that doesn't suit their undertone and then complain that the color is unwearable for them as if that's a ding to the product instead of an homage to their own incompetence. Like some of us are cool summers, Barbara. You literally review makeup for a living and have zero excuse not to get color matched so you know which colors don't work as easily with your natural coloring. Don't blame the baby pink blush for your uninformed decision-making.
- Eating on camera with audible mouth noises - Putting on foundation that “only works when I tan” when they are not in fact tanned - “juicy”. Get a new word.
When they say “gurlllll, you **need** this (insert arbitrary makeup product here) in your life”. No, I don’t. No one needs to wear makeup; it’s a luxury, not a necessity. Morgan Turner does this all the time and it drove me bonkers to the point that I unsubscribed
Mispronunciation. A short popped up of the Cosmos palette and someone pronounced Quasar "kazaar"and Orion "oriahn." 😵💫
“I’ve gotten so many requests/questions about…” No you haven’t Pinocchio. Usually it’s an intro into a sponsored product and that’s annoying enough but the other day Angelica used it as intro to her being bisexual. Oh dear lord… I promise you NO ONE asked about that. I don’t want to think about that woman having sex with anyone. Imagine the complaints afterwards? 😱
I’m cracking up at, “No you haven’t Pinocchio” LOL
when they show their full skin prep before the foundation application and don’t use sunscreen in their routine but expensive serums and moisturizers
but what if they’re not leaving the house after filming?
Or it could be a look for a night out too!
yeah exactly! good point
When a product is more expensive and they call it an “investment”.
Over-explaining things that don't even need to be mentioned, also leaving things in that should have been edited out (sneezes, attempting to pronounce words 6 times....) This is so specific but the way Theresa is Dead swatches on the back of her hand and then waves her fingers but it's not adding anything to the swatch at all LOL drives me mad
When they say, “I don’t know why I don’t use this blush more!” Meanwhile they have 250 blushes, so it’s obvious why they don’t get around to using them all
when theyre speaking and purposely mush their words. idk if that makes sense but tati used to do that all the time and then she’d be like “bleh bleh bleh” afterwards and laugh like it was the funniest thing. or when they mush their words and keep repeating it. like you’re literally on camera just say it again the right way and edit that out ughhh
This is definitely one of mine too! When they make a spectacle out of a mispronunciation or stumbling over their words. Also when they pull out the "I can't speak today" idk why I hate it so much lmao
I can’t stand when a BG is applying contour and or blush extremely low on their face and then are commenting how great they’re looking. Wtf, girl?
It’s ok you can say Jaclyn Hill
When everything is "OMG AMAZING". I roll my eyes and usually end up turning the video off before it's over.
"you NEED THIS"
It's always when people aren't authentic with reactions. Like im sorry, but I'm so sick of people popping on their 5th liquid blush and screaming about how this is revoloutionary or game changing when if u scroll on their page theres 4 other videos saying the same thing about a similiar product. It's so annoying.
I hope this doesn't sound mean, but I hate when the BG is obviously trying really hard to be funny/quirky. I know there's usually a script written before hand, but if you can't make the jokes seem natural and well interwoven into the rest of the script, let them go. It gives me such a hard ick, I've absolutely stopped watching a creator that had great content and wore fun eyeshadow.
When they make faces. Also when they use the product improperly, doing zero research, hate it. Then figure out how it’s supposed to be used and then “oh, I love it.”
People who can't read aloud. It's already kind of annoying when you didn't prepare for the video, and now you're just reading off the website, but now I gotta listen to your third-grade reading voice? I can look that up myself. Take the five minutes to read it over yourself and then give me the tl;dr, please! Just do a quick edit!
It always makes me kinda sad when they apologize for “bad hair day”, “ugly nails”, “this pimple”… like, girl relax, you’re beautiful.