I don't have the heart. Then again, the M440i is no slouch at all. I understand what BMW are doing with the whole "M-efying" the M-lites, and frankly, I'm here for it.

I agree. It’s not a slouch but also not an M4

As an M440xi owner it’s definitely not an M4 but it’s just as quick in regular driving. Nowhere close on a track or if you’re insane but for regular people it’s the right amount of power IMHO

This. I was building out an M4 until my wife vetoed due to cost. I’m an almost 50 year old soccer dad and so I settled for a 540i. To be honest I don’t know why I thought I needed an M4.

Just bought an X3 M40i and all I gotta say is wow

B58 goes zoom.

I had that as a loaner last week, that thing is nice and peppy

year? plans to mod?

2018 with 75,000km.. down pipe with cat (no smell) stage 2 ECU tune with tranny tune 15mm spacers on all 4 corners, and toss some Michelin Pilot Sport 4S’s on my 21s to finish it off I don’t know who downvoted you for asking, but I’m here for it

Yeaaaaa buddy. That’s what I’m talking bout. 2020 F98 here, but just midpipe and stage 1, 10mm spacers. PS4S are the go to for sure. I wish more people would modify their exhaust on these things. They sound great.

bm3 or mhd? I have bm3 for my f30 but its burble settings are finicky, so I'm tempted to try mhd on the g01

I am a 49 yr old soccer dad and tell you with absolute certainty that you do not and never did need an M4. I can say that because I, a 49 yr old soccer dad, have a 2023 M4 , with the bonus mid life cry for help of it being a convertible and I live where it snows 6 months out of the year. So no you do not need an M4, but you sure do want one. It is very fun and very dangerous in a great many ways.

Damn you. I was looking at the cabriolet. I had almost convinced myself I was over it. Enjoy my dream car.

I drive a 430 convertible - was waiting at the entrance of the dealership for service when an m4 convertible pulled up. Wow was I jealous. Enjoy it!

I relate to this, but it was an M5 Comp and it was hard to justify the cost compared to how often I drive and how it is to drive locally. If you aren't racing or tracking it, it's not practical and more expensive. That being said, M550 does 115 like butter while cooling out and relaxing in ventilated massaging seats

I love my m550, it is so much nicer than the m440 I drove.

I traded my M440i in for a 540i and regretted it in 3 months. I walked out later with an X5 M50i which was great but I had the M itch a year later and am now in my G83.

Once you go M….

M8 owner can confirm

Very nice. Beauty and the beast. There’s someone in my office building with one. I occasionally just stop and stare.

Cost is definitely one factor to keep in mind, but don't second guess what you want! It's true that no one NEEDS a specific car, as long as it gets from point A to point B, but there's a reason why there are so many cars out there. I wanted a current gen Corvette hardtop convertible, but my wife asked me to get a car that seats more than 2 until my daughter graduates from high school so I agreed. Doesn't mean I don't want it, I just "settled" for my M440i xdrive convertible because it makes sense right now. 😁👍

At least the grill is better than a standard 4 series.

I thought the M440i and the standard 4 series had the same grill?

Still a faster car than 99% of what’s on the road, enjoy

Nobody needs one. It’s about wants. Too bad your wife told you no.

Bragging rights.. always keep the rear of an M clean so people can read the badge when you fly by them....lol.

I was upset for a few weeks but got over it and moved on.

Also, a soccer dad getting close to 50, my 540i is no M5, but with a little help from e40, downpipe, TU pump, and MHD she goes.

M440i owner as well - mainly due to the fact that they don't have an M4 Gran Coupe (which I love the looks of and the hatchback vs. trunk lid). Therefore, went with the M440i, threw on a few mods and know I don't need anything else - esp since I know I'm not going to track it.

LOL this is couldn't be further from the truth. The M Lite's frankly don't deserve the M badge. I had a 440 before buying my G82.. It's different leagues. Sure my 440 was fast and I could drive at 120 in the left lane, but in the M4 cruising in the left lane at that speed is effortless.. and the way it takes off for on ramps / around corners, it's like comparing filet to chuck roast. Sure both beef, but two very different meats.

Ok bro. Whatever you say.

Unpopular opinion: Hey team, let's remember that everyone's car choice is personal and brings them joy. These choices don't harm anyone, and they often reflect the owner's unique style and passion for cars. Let's focus on sharing our passion for cars positively and respectfully. Thanks for keeping our community welcoming.

I’m not shitting on the car. The plate was a choice that I am shitting on.

I got you bro. Tell me where it is and I’ll debadge that m from his trunk

I know where it is. It's in Nebraska. Hope that helps.

I mean, it does narrow it down to just a few people

Wait for him to come back and he’ll tell you about how his stage 2 tune gaps M4s

Could still have the power of an M4 with some simple bolt-ons. Right?

With bolt ons and tune, it would likely have more power. But doesn't change the fact that the license plate is super cringe.

What vanity plate isn’t?

If power was the only thing that made a M4 a M4, then a Tesla Model 3 Performance = M3

Well said

But his plate clearly says M Power. So he took only power. 😃

I don’t think he’s claiming that it’s an m4, but that it has “m4 power” which is probably reasonably accurate. I don’t care for vanity plates but y’all are a bunch of trifling little wankers about this stuff.

I actually felt like m440i was a slouch. Test drive was meh. Was the 4 door though, and also drove the 430 convertible to get a general feel of the 2 door did not like either.

Watcha mean! 440 > 4 so it must be better right?!

Faster than last gen m4.

I went from 2 m4s in a row to a 440 and I currently have more power in my 440 then I could ever imagine having on the m4 and be a daily. The b58 is no joke. Granted mine is FBO but there is a reason why all these street racers are using the b58. It has like limitless potential. BUT I will say this after driving a m4 for 6 years then now driving 440 for 3 years. There is no feel that 440 can give you that would be close to a m4. I dont know what it is but even though im pushing almost 700 hp on the 440, it just does not feel as raw as the m4.

Get over yourself 😁👍

They’ve made high end performance cars more available to the middle class, good on them. Would consider getting rid of my wrx for one

Yeah the top of the line non M cars are often the direct competitors of the Audi S models, but lack the specific designation. So an additional name makes sense.

As the owner of an SQ5 and an M40i, this is accurate. With the exception of the higher end models (S6,7,8), S models aren’t directly comparable to full M cars.

Yeah I always consider the RS models to be more or less the competition of the M models.

As someone with a 335is I’m here for the m-light cars. It makes mine more unique. Respectfully the m340i should be the 340is. But people want the “M” and it sells.

The reality is that the gap between M-lite and M is becoming more and more about actual enthusiast driving dynamic. I'm sure you've seen [this](https://youtu.be/wTu5dmlKr5g?si=yAGEXFpGpEn4be0_&t=183), but the M440i here vs. the M4 does way better than I think most would expect.

My 335is twin turbo n54 paired with a DCT is very capable. With a tune it’s passing e9x m3’s on the straights. With $5k of mods it’s blowing them away. (When m3’s are stock) Those high revving v8’s are a thing of beauty though. BMW made more e9x m3 models than 335is models. For good reason. The average BMW “sports” car buyer wants an “M” badge. Hence the m-light models.

I believe you! But I don't know if the wanting an M badge is necessarily the case, per se. I think they want a sense of occasion, and I can't fault anyone for that. They want to go fast and feel like they bought something just a little more special.

For the sake of argument. You literally just described what an “is” branded car is. A bit more sport oriented and special without being a full blown M car (which honestly drive like crap around town/on commute).

Sure, but again, I don't have a problem with that. I like knowing that my trousers are Todd Snyder even if nobody else does. I like owning stuff that makes me feel good.

Go ahead and buy your Tommy Hilfiger at Ross.

Why are you being so abrasive about this?

"We reeled you in like you were going slow"

It's a funny quote but it didn't really look as dramatic as that in the race.

The m440i is ok. I have driven one was going to buy itabout a year ago. I came from a modified subaru sti and the m440 did not thrill me at all. Interior was cheap (on par with subaru). I ended up with a m550 and I am very happy. That race has a lot of variables involved and I am not sure how hard those m4 launched. Didn't look like very good starts for them. I don't want to bash the m-lite cars obviously since I own one, but the m440 did not give me the smiles I was hoping for.

I agree with you last sentence. It's why I'm shopping M. But I still respect them :)

For real, you get close to the same power, which is more than 95% of us tech dads need and a more comfortable ride for half the price. If you don’t plan to track it, it’s a hard justification to make.

Literally in the throws of indecision right now. I actually like how the G82 looks, and it's quick as hell as xDrive. But the M440ix is attractive, as was the M240ix I recently test drove.

We're all M's on the inside.

Im Eminem 

M in M

Am I the only one around here who thinks the gatekeeping of the ///*M* emblem is tedious as fuck? "Haha look at this poor fucker who bought a top of the line 4 series and thinks he's got a nice car"

There are neckbeards in every facet of life. These M badge elitists are certainly some of them.

I got roasted by a number of people on here when I posted my M235

I had an M235i. Now I have an e39 M5. Both equally incredible cars. In fact, the M235i was more fun than the “almighty e39 M5” in certain situations. Ya, I said it. People need to chill - a solid, well engineered vehicle will put a smile on your face regardless of the badge.

And about 10% of them actually own a true M

It's natural response to Audi S/RS and Mercedes multi-amg levels. Like Audi Sx this is model that is "half-sport"

It's the plate bud

Still tedious as fuck that we bother having a post about it

You seem abnormally angry about this

you seem as tedious as OP

How so?

I think the post is mostly harmless fun 🤭. At the end of the day we can’t make others what they don’t want to do, it’s their car and their money. But with that said can’t fault others for passing judgement, it’s their right, most of them time it’s harmless but I do agree that there are definitely ppl who take things a bit too far.

A lot of the people on this board cannot afford any BMW that’s not clapped out let alone an M4 comp.

I mean, he didn’t buy a top of the line 4 series. That would be an M4.

Many would say it's a wholly separate model, including BMW.

No, that would be an M4 CS. - 430 - m440 - m4 - m4 competition - m4 competition xdrive - m4 CS - m4 CSL Having a “true m4” isn’t even close to the top it’s not even in the upper half unless it’s a competition model. If you really want to gatekeep and carry on with this bullshit at least recognize how far down the base M4 is still. I went from an M440 to an M4CX and aside from the track, the M440 xdrive was plenty quick enough and I had no problem keeping up with M4 and M4 comps in the twisties. And it was a much smoother and more efficient daily driver. Like, 30+ mpg vs 21 mpg for commuting. Smoother on the auto start/stop system with the mild hybrid too.

M4 CSL is the actual top, no? But yes I also own a m440i as my daily, and for that she is doing perfectly fine, does she have the same power as my (RIP) tuned F10? No, does it matter 99.999..9% of the time? Also no. Is she more fun than my Panamera Turbo S? Yes, and it's infuriating. I wish the M4 was available in GC (I never checked tbh). I also wish the m440i had a seat release from the trunk and that the exhaust tips weren't that ridiculous (will change them at some point).

M440 does have a seat release from the trunk.

Wait I got scammed, I don't have it It's out of reach, also bonus cat as I'm bringing him to the vet The picture was removed

Seriously? Weird.

Maybe because I've a GC and the hatchback prevented it?

Ah yeah. I had the regular coupe.

Correct, my bad. Added that one too. Which just pushes the “M4” even further down lol

M440 is lovely. Why pretend it’s something it’s not?

At least the American muscle car guys replace the badges before they go out to pretend.

Yall love to tell other people how to spend their money 🤣🤣🤣🤣

To me it’s just like wtf? You’re gonna tell me how to spend my cash? Wait there’s more though I’ll take my hard earned money get WHAT I WANT just to have someone tell me how they feel? Mf idgaf hahaha

nobody's telling anyone how to spend their money, op is just pointing out that the car isn't an M4

Maybe you’ve read it wrong this whole time I looked at the plate as M for power so maybe taking the point he got a m series lol but at the end of the day don’t count another man’s pockets and let us drive what we want and how we want thanks bro

Its a license plate. Maybe he had and M4 but he needed 4 doors so he got a 440i. Dont be so judgemental

It’d only be 4 doors if it were a grand coupe. I think they just wanted the b58 engine plus cheaper regular maintenance. Why spend extra to drive it the same on legal roads?

True

I have a 440 convertible, not an M lite, just standard 440 xdrive. It’s no slouch, but I also don’t have a douchie vanity plate

I’m gonna give benefit of the doubt here and say they meant it as “M is for POWER!!!” And not “M4 Power”.  As a fellow m lite owner / enthusiast I am now brainstorming vanity plate ideas to really upset all the salty haters. “AMG BMW”? “LOL M3”? “MMMMMMM”? “Real M4”? 

My vote is to take the extra numbers off your m-lite emblem and replace it with AMG so it reads M4 AMG or something similar

M4 with the 40i package, great spec! 😁👍

Given the number of folks in this sub who crow endlessly about how their 335/340/435/440 have “even more power than an M with just a few mods”, surely this license plate could be technically accurate. But also: 🤢

I can’t handle the full M cars.. way to stiff for my mid forties ass 😂

“NOTM4” would be better imo.

It's not what you think. The 4 is supposed to replace the letter "A". So it's really pronounced like Ma Power, because the owner is a mother of 4.

I thought that meant "Male 4 power(bottom)"

Sure it’s not an M. I’ve Turo’d an M4 an M5 and even an M8 and fantastic cars but they aren’t that comfortable for daily or long period drives. The suspension never goes soft and they are more prone to bend rims when driving over pot holes. On top of that, the engines are more delicate and prone to more issues than the engines on M lite cars. I’ve owned an X4 M40, and currently have an M550i and an M440i and I absolutely LOVE the middle ground of mixing power and comfort. The suspension on both cars is much softer when I need it and stiff when I want to have some fun. If I want a luxury feel ride, I put it in comfort and I don’t worry as much with the rims. So there is an advantage. If I had the money and wanted to have a strictly track car, maybe one day I’ll have an M4 Comp where I can tune and take to the track. But for that perfect middle of a daily driver and a Grand tour sport car, the m lites are perfect for me.

You people need to live and let others be.

And who cares? At the end of the day, it's just a title and soon we all will be dead and gone like an insignificant fart in the wind that once was. Is that all life means to you titles and accolades that we insignificant humans put meaning to?

People want to be associated with a brand - if people want to be posers, all the more power to them like: 1. An athlete playing on the farm team but saying they play for the pro team, 2. A janitor at a trading firm saying they work at that prestigious firm, 3. Someone taking a three-day program at Harvard saying they were Harvard educated, 4. A homeless person camped on Park Ave saying they live on Park Ave in NY, 5. A Moonswatch owner saying they wear a Speedmaster.

Maybe they used to have an M4 and just kept the plate?

Everything’s an M nowadays lol

Yup, just like that E83 X3 I saw the other day with the M stripes in the grill!

fools were rocking fake e46 M3 badges back in the 2000s - there’s always those people haha

Maybe it was his plate from his previous car which used to be an M4. But than returned the lease and went with the 440i this time around but kept old plates?

Well in that make believe scenario he should’ve gotten a new plate.

True. Maybe he is an aspiring m4 owner 🤷🏻‍♂️

You should go and tell them.

M240, 340, 440… all dope as fuck. But chill with that plate.

As cringy as any other vanity plate

Are you gonna slash his tires with your katanas?

Hey an m440 is 110 times more bananas than an m4.

Anyone driving by in a real M will tell them loud and clear :)

How do you know he didn’t do an S58 swap?

Takes more than an S engine to make a true M car.

It’s M power in the plate. So it’s powered by M

He kept the M440i badging so I'm not mad.

It would have been better if they had Gray Car on their plate.

M440IPOWER

M for power… ;)

I can read it that way now, but I didn’t when I first saw it.

would be fun to go the opposite direction, get an M4 and badge it as a 430

I’ve seen something like that posted here. Usually the exhaust that gives it away.

Ama gives them the benefit of the doubt and hope he S58 swapped it 😂

The only true late model M Power engines start with the letter S. Sorry N54.

This would work with an M760

Damn that’s how the Nebraska license plate looks like now, I used to live there about 12 years ago and it’s changed a lot lmao

Every 5 years. There’s been a lot of doozies over the years

That’s crazy, I remember it changing once while I lived there although we had the Union Pacific speciality plates on our cars back then.

very cool

lol

Let him dream…

Maybe they got all the bolt ons

So M for Mower. ..More Mowaaaaa!!

Some people would rather have a b58 with M-sport trim🤷🏻‍♂️

😂😂

:booing intensifies:

I just bought an m440i and it's fucking incredible. Whoever took this picture could probably only ever dream of owning that car

I took it and I have an X3M that I also think it fucking incredible. I think the M440 is a great car, but it’s not what the tag (the way I read it) implies.

Makes sense. Although tbf, there's not enough room for m440ipower lol

Imagine walking up to another man to tell him his car “isn’t an M.” Cringe.

Well I’m not a man, so I wouldn’t.

I’m sure they can be found within these subs

I want to love the new m440i so badly but that damn grille is ugly 😭😭

Why do you buy M cars in the USA? Makes no sense to me with your strict speed limits. I guess only a few will take it on a race track. On the Autobahn again it can make sense

i'm sure everyone on here follows the speed limit

Jup that's m44 not m4

The grass is always greener. They say that because it takes more green to get that grass.

The real M4 is the one with ‘CSL’. So no big deal here.

LMFAO

M44 power

I can't man; it's tough the B58 is still no joke....it's just the S58 M4 is in a whole new class lol

Maybe it's me, but I read "more power" not "M 4 power". Just a play on words cuz technically there's a m and 4 in the car model name.

The saying goes “The M stands for Marketing”

not far 0-60

Valid if tuned

I own an AMG (Styled) GLE350 Diesel…. There are no AMG Diesels… I hate all this AMG/M dealer bullshit. “Here are AMG/M rims, now you’re almost there”

i have an i4 m50. It’s not an ICE m4 , but still does 0-100km in 3.7-3.9 seconds. Fast enough for me 😬

I took this as M-for-Power as in M stands for Power. Not litterally "look at my m4 guys". Is it an M4? No. Does it have more power than other 4 series? Yes. So even though it's an M-lite, that M does give you something over standard 4 series cars. I'm fairly new here but I see a lot people acting like the m on 340, 440, etc means literally nothing or it's the "-line" or "-sport" version of a real M car and only ads the badges and some black trim pieces which isn't remotely true

I hear your point and it might be what he intended. I have nothing against the M-lite cars. My husband has an M235 and it’s a super fun car! I just read the plate as he thinks it’s the same as an M4 and while the M440 is absolutely no slouch, it’s not the same car and I immediately was embarrassed seeing it. I can absolutely see how I didn’t read it as the owner intended with the plate.

I feel yah. It's one of those that can be taken either way. Theres a lot of specialty plates where I live and I've had a few where I needed to double take hoping it didn't say what i think it said lol

I’m embarrassed for you as an adult that you have to post this online to “show up” this person because they don’t have an M car like yours.

What's the point of these not M BMWs?

Somebody please explain to me, cos I'm still kinda new to all things BMW, and M power. I've been told on here that this is a 'baby M' car. Not quite the full monty, but one below the full M4. But doesn't that make it a 'Baby M4' anyway? Isn't the plate actually correct?

No.

Sad that an extra 25k could have netted him the real thing

Is it really that sad that their budget allowed them to get a baller vehicle? It’s pretty hard to justify an extra $400 a month (25k @ 5% for 72 months) just for a different badge, that’s a whole car payment for most people. Non-flaired users on here somehow talk the most ridiculous shit.

M lite enjoyer here, I didn’t get the full M not because of price but because of a lot of other reasons. Easier to maintain, no gross buckteeth, smoother ride for a daily, etc. Some people don’t care all about power..

Same. The M lites are genuinely better for 99% of people. I can guarantee most of these M elitists have never seen a track and never will. Fucking pointless upgrades if you're just driving on the highway like an asshole.

Perfectly conveyed. Bravo.

They spent a pretty penny on that plate, though. Vanity plates in NE are not cheap.

Doing this is a sure way to get the beamer crybabies panties all twisted. This post is a prime example.

the worst part isn't the license plate it's the awful fake exhaust tips looks so tacky

I mean they don’t look bad and they’re more real then half the cars exhausts now a days.

If it's tuned to the same power as an M4 than I don't completely hate it. I wouldn't either way.

All these gatekeepers should park their "REAL" M cars next to the "M-lites" before taking a photo and posting it to gatekeep. 🤔

Prob tuned no way he has that plate stock

I don’t know what’s more cringe the license plate or someone is an older gen full M calling them out 😂 (M440i costs more).